RTL AdAlliance’s Post

🌟 Did you go to MADFest this year? For us at RTL AdAlliance, industry events like MADFest, the Cannes Lions, and others provide incredible platforms to showcase what we do and stand for, hear about the latest and most of all, meet with new and old contacts. 👋 One colleague who would not miss MADFest for the world, is our London based UK Director, David Townend. 🎤 While interviewed at the event, David shared his personal MADFest highlights (AI, GenZ, female leadership) and how he and his team support our advertisers and agencies across Europe in achieving their KPIs. Enjoy! #RTLAdAlliance #partofRTL MAD//FEST

🎉 It’s time for the 2024 Paris Olympics! 🏅 As we gear up for this global spectacle, we're reminded of the unparalleled power of the Olympics to captivate audiences worldwide. 🌍 Olympics are more than just a sports event; they're a unique opportunity for brands to connect with millions of engaged viewers and to capture the attention of many an eyeball. Whether it's through TV, digital platforms, or other media, the Olympics provide a golden opportunity to launch campaigns that resonate and inspire: Huge reach, engagement and strong brand value associations. We can’t wait to see the history being made at these games 🌟 We will be following the programme of our partner NBCUniversal who is an official sponsor! Check out their programming here: https://lnkd.in/eA5SGqM A big highlight for our partners is, of course, having Snoop Dog as a presenter of the games - something we are incredibly excited about! 🐶 #olympics

Our partner Realytics published a new study on the effectiveness of TV! 👀 Spoiler: TV will boost the effectiveness of your digital marketing! 📺 📈 You can find the full study (in French) in their post below!   #effectiveness #media #TotalVideo #TV

🌟 Exciting Insights Alert! 🌟 We had the incredible opportunity to sit down with two of the brightest minds in media effectiveness and attention – Karen Nelson-Field of Amplified Intelligence and Les Binet, Group Head of Effectiveness at adam&eveDDB – right after their impactful "Media Effectiveness All Stars" panel on the RTL Beach during the Cannes Lions. 🎥✨ This video focuses mainly onthe upcoming buzzwords and trends in the media industry. But more than that; from strategies on maximizing media impact to driving meaningful engagement, their expert insights are a goldmine for anyone looking to optimise their media campaigns. Stay tuned for more snippets! 🔍📈 #MediaEffectiveness #CannesLions #MarketingInsights #AmplifiedIntelligence #adam&eveDDB #ExpertInterview

📺 Are you ready for RTL Deutschland's extraordinary 2024/25 lineup? The perfect spot for your brand to shine while the audience is glued to the screen and the tension is high! We have done the groundwork for you and selected our top 5 shows! Check them out!   🌴 "Ich bin ein Star - Showdown der Dschungel-Legenden": Get ready for the ultimate clash of the 'I am Celebrity...' legends this August! Beloved stars from past seasons return to the jungle for an epic battle to become the ultimate jungle legend.   🥊 "Der Clark Final Fight": Get ready for an adrenaline-pumping showdown between the former world boxing champion Regina Halmich and TV legend Stefan Raab! Raab is back and determined to win after facing defeat against Regina in their previous encounters.   🤼 "Drei Gegen Einen": Watch how three famous people team up to face off against a powerful foe. As they compete for victory, get ready for strategic gameplay, challenging puzzles, and fierce combat.   🏊♂️ "Splash – Das Promi Pool Quiz": Watch as celebrities test their knowledge and skills while making a splash in the pool. It's the perfect blend of entertainment and excitement!   💰 "25 Years of “Wer wird Millionär?”: For 25 years, Günther Jauch and his show have been captivating German audiences with ‘Who Wants to Be a Millionaire?'. Now get ready for a nostalgic journey and big TV moments!   Excited already? We thought so! Get in touch and let us take your advertising strategy to new heights with these unmissable shows! (Photo Credit: Clark final fight: Rolf Vennenbernd/picture-alliance/dpa, Splash: RTL/Spoton, Günther Jauch: RTL/Stefan Gregorowius)

🌟 Throwback to the incredible experience we had at MAD//Fest just a few weeks ago - UK’s ‘biggest, buzziest and boldest marketing festival, where 15,000 brands and agencies come together for 3 days.’ 😎 The RTL VIP Roof Terrace was humming with excitement as more than 900 attendees and speakers mingled to network.   📢 Just as in past years, a few of our exceptional team members took the stage representing RTL AdAlliance, and they did us proud 😉!    ✨ Carine Jean-Jean, our VP of Communications & Branding, inspired the audience with her experiences and leadership journey as a female industry professional. ✨ Sebastian Busse, our Director of Partnerships Development, shared valuable insights on finding the perfect harmony between linear and connected TV. ✨ Jean-Baptiste Moggio, our Senior Brand Director, delved into how TV can be sexy again to revive media’s virtuous circle. 💐 Huge shoutout to our incredible event rockstars, Alexia Monteiro Laffitte and Erell Kerangueven! You've truly worked your magic once again, transforming the RTL VIP Terrace into the place to be, right after the #RTLBeach in Cannes a few weeks ago. You are simply amazing! 🥳 Enjoy the mashup to relive the best moments 🚀! MAD//FEST #ThrowbackThursday #RTLAdAlliance #PartofRTL #Advertising

Our partner Yospace is bringing broadcast advertising into a new dynamic and personalized dimension - especially during huge sports events that are so popular on TV. Take a look at their Euro 2024 numbers, and what a success it has been! 🎉 ⚽ Paul Davies and Tim Sewell #ATV #Euro2024 #advertising #partner #CTV

🔊 “I feel like I've been in three different companies over these past 10 years”, says our Senior Brand Director Jean-Baptiste Moggio, or JB as most of us call him, in the latest episode of RTL stories – The podcast.   🚀 "RTL stories - The podcast" introduces colleagues from across the RTL Group. This month, Jean-Baptiste was featured, sharing the remarkable evolution of RTL AdAlliance and collaborating within RTL Group.   🦁 He also discusses cultural differences in European countries, the role of data in advertising, the RTL Beach during the Cannes Lions Festival, and the upcoming TV Keyfacts.   🎧 Ready to find out more about the journey of RTL AdAlliance? Here is the full episode: https://lnkd.in/gxhusJgB   #RTLstories #partofRTL

💡 Wondering about the performance of ads in news editorials? We're proud to collaborate with many renowned news brands supporting democracy like The Guardian, The BBC, Le Figaro, NZZ, STERN, ntv, and many more. 🔎 Hence, we took a closer look at the recent Ad Alliance study 'No hard feelings – News as emotional superfood' on ad and brand perception in news environment.     ⚡ News sites are used in an open-minded, attentive manner. Advertising is a natural part of this environment fulfilling various functions like #safety⚓, #expertise 🧠 and #relief 😌.   💪 The study showed that news sites are a reliable advertising environment, because no distinction is made between emotionally charged environments ("bad news") and generic, factual environments.   🌟 Placing ads in news environments actually has a positive effect on the majority of brand attributes. Remarkably, this effect held true regardless of whether the news was emotionally charged or fact-based, and across all different (test) brands - including #FMCG and #finance.      Contact us for more! #research #ntv #stern #news #advertisement