Rothy's’ Post

We built our brand on defying expectations. Style shouldn't harm the Earth, and sustainability shouldn't limit yours. The NY Fashion Act was a step towards that future. The Act may not have passed this year, but we're not giving up. We know millions of you, like us, refuse to compromise. You deserve both: a wardrobe that makes you feel good and doesn't harm the environment. Join us in the fight for a future where fashion takes responsibility.

Rothy’s made an interesting offering this Earth Day: a new pair of Rothy’s shoes (free) in exchange for a used water bottle. The aim was to make a statement: the cost of plastic should be higher, much higher, as high as a pair of Rothy’s perhaps. Check out this Forbes article to learn more about our Earth Day initiative, the value of plastic and why we should all strive to keep it out of landfills. https://lnkd.in/gWwmVsR5

This Earth Month, we're celebrating our secondhand community for extending the long life of their Rothy's in partnership with Poshmark! Join our co-hosted live shopping event on April 21st where we'll give pre-loved Rothy's a second chance to shine. A special thank you to our friends at WWD for announcing the news! https://lnkd.in/gA3v25Ke

Did you know the fashion industry accounts for 10% of global carbon emissions? Sustainability is no longer a trend, it's a necessity. Join Dayna Quanbeck, Rothy's President, CFO & COO, on @PURPOSE 360 as she reveals how Rothy's is designing a better future. https://lnkd.in/eN2p3YCU

"People like a shoe that lasts a long time. They like a shoe that at the end of life, the brand will take it back and deal with it for them. They like hearing the story about recycled materials. Are they connecting all of those things as a circular economy? Some yes, but not necessarily. I don’t know if they necessarily have to today, but eventually I hope that will be pretty common for people to know and understand.” Tune into VP of Sustainability James Rogers’s interview with The Cool Down to learn about Rothy’s role in the intersection of style and sustainability in today’s fashion industry. https://lnkd.in/gJ8EN_HK

Big news at Rothy's HQ! Today our team welcomed retail veteran Jenny Ming as our new CEO and our very own Dayna Quanbeck as President. The dynamic duo will lead Rothy’s as we chart a more sustainable and stylish future for all. Over the last 10 years, our visionary founders Roth and Stephen have built a beloved brand with tremendous potential for scale. They'll continue to remain closely involved while focusing on their passions—advising founders and pushing product and sustainable innovation forward. 2024 is going to be an exceptional year—we can feel it! Thank you to our friends at WWD for helping us share the news. https://lnkd.in/gvs6W3-N

At Rothy's, we champion a world where every girl can embrace a "yes, and" mindset, filled with possibilities and endless opportunities. And in the spirit of giving, we partnered with Project Glimmer—a heartwarming initiative that brings joy and confidence to girls in need during the holiday—to provide and wrap gifts for girls across the country. Happy holidays from everyone at Rothy’s HQ!

We're thrilled to welcome James Rogers as our new Vice President of Sustainability, a passionate leader with a proven track record of driving positive change. Since the beginning, Rothy's has been committed to doing business that's better for the planet. With his wealth of experience scaling sustainability initiatives, James will help us expand our mission even further. Here’s to a bright future! https://lnkd.in/gV4tfvXs

In anticipation of #NationalRecyclingDay, we made a special appearance at The Meteor's Meet the Moment Summit, hosted by the Brooklyn Museum. Empowered by the inspiring conversation between comedian Ilana Glazer and marine biologist Dr. Ayana Elizabeth Johnson on the transformative power of climate optimism, we encouraged attendees to take a small but impactful step towards environmental protection by calling Governor Hochul of New York to voice their support for the passage of New York's Bigger Better Bottle Bill. Advocating for a bigger, better Bottle Bill is a pivotal initiative for reducing plastic waste and fostering a circular economy, a cause we wholeheartedly support. As firm believers that possibility and joy can effectively combat the paralysis that many of us experience in these urgent climate times, we urge you to take one simple action today to make the world a better place in celebration of National Recycling Day. ♻