Ross Video’s Post

Our main goal at Waves is to tell your story through the power of #video, and simplify the process along the way. To help do that, we are taking you through each step of the #production journey, so you can know what to expect when #creating with us. First stop? Pre-production. #wavesmedia #videopartner #videoproduction #buildingyourbrand

Almost HALF of all internet users utilize ad blockers. That’s why we are pioneering a new market known as brand entertainment, a form of storytelling where brands are the producers of entertainment, rather than the disruptors. What does this mean for your brand’s marketing mix? RSVP to our webinar on 2.29 to find out. https://lnkd.in/gEqPxp-i #brandentertainment #webinar #innovation #barbie #audio #film #documentaries #tv #source #hootsuite

What happened to original content??? We keep hearing about major IP, A list talent, “surefire successes”. In 2024, only about one in five films and two in five TV shows are original, while the rest are based on or derived from previous material. Hollywood is running out of ideas and relying more on existing franchises and properties. Why is this happening? Increasing competition from streaming platforms, the rising costs and risks of production, the global appeal and marketability of established brands, the list goes on… We can’t let the film and TV industry become so homogeneous, predictable, and repetitive. Bring back creativity, originality, and innovation!!!

Today's gear spotlight goes to video switchers. Whether we're broadcasting in our studio or capturing an event, they are a huge part of our productions. Seen here: Datavideo HS1300 six input HD switcher. #video #film #videographer #filmcrew #corporate #marketing #datavideo #communications #onset #creative

Thinking of Corporate Video? Here's a fast four Q&A's to guide you: Q1: What if we don’t like the edit? A1: Just tell, in detail. You comment or request changes on our Vimeo review pages, and we then correct to make a second cut, and we grade it beautifully so it has a cinematic quality. Q2: Can we add more deliveries to the edit? A2: Of course. But if it’s not in the brief, there may be cost involved. For example, extra videos, or longer videos would cost more. Adding a sentence or shot, would not impact cost at all. Q3: What if we have a deadline? A3: We need to know about it at agreement stage that’s all. We work pretty fast and we’ve never missed a conference, seminar, streaming or broadcast deadline. Never. But we need you to collaborate clearly with us, as above. Q4: What happens if we change our minds during the edit? A4: We just need an extra edit. Which costs a little, but you’ll get what you want. See link in comments for better video production #buyerenablement, #videomarketing, #marketingfilmstv

Co-productions and pre-buys are back in fashion ! Shouldn’t be anything new, at least not to European producers. We’re basically back to how many projects used to be engineered. At least it’s the way I’ve worked on most of -if not all of- the projects I’ve developed and set up, among which Midnight Sun/ Jour Polaire (SVT /CANAL Group /STUDIOCANAL), Agent Hamilton (TV4 /ZDF /Beta Film GmbH ), or Whiskey On the Rocks (SVT /Disney Streaming ). Now that most streamers have opened up for copros, pre-buys and territorial deals, producers have now more possibilities and there’s a larger amplitude of various partnerships available, depending on the specific IPs and projects. Broadcasters and streamers are learning to work together through windowing and other innovative approaches. And US studios are seeking collaboration with european producers. So it’s still a tough business, neither simpler or harder than it used to be, but it holds greater exploitation opportunities for IP and projects that cut through the noise! #coproduction #tvseries #scripted #svod #broadcaster #producer

HOW TO MEASURE THE ROI OF LIVE ENTERTAINMENT Measuring the return on investment of live entertainment can sometimes be hard to quantify. But there are many... you only have to read between the lines. I'll forever be passionate about the importance of live entertainment and why it should be your PRIORITY. Do you agree?

As the next 12 months unfold, it is clear that competition across all facets of the industry will be rife, as streamers and broadcasters shift strategies to make ends meet. Growth will likely be hard won, so what kind of strategies are being employed by producers, commissioners, distributors and financiers to deliver a profitable 2024?

VAB Report - Reeling Attention: 10 Acts of Attention Along the Moviegoer's Journey. If you are interested in reaching highly engaged, desirable audiences in brand safe, premium video environments, learn how cinema drives ad attentiveness and creates meaningful business results for cinema advertisers. https://lnkd.in/gMYBfDs5