Ros Simmons’ Post

Massive round of applause to Gymshark for this advert, which shows a wonderful example of a real person.... someone with a common skin condition. Did you know that 60% of the UK population will experience a skin condition during their lifetime. I'm one of them, and it's great to see someone like me represented in advertising. I'm pretty sure this model has psoriasis. A very common skin condition affecting around 1.3 million people in the UK. Psoriasis occurs when your skin replaces itself every 3 to 7 days, rather than every 3 to 4 weeks. This leads to areas where skin cells build up into patches, and these patches are psoriasis. They are itchy and irritating, but they aren't contagious - something I wish more people were educated and less ignorant about! Bravo to Gymshark for keeping it real. And bravo to this model for having the confidence to be proud of the skin she's in. More of this please! #Psoriasis #Advertising #SkinConditions #GymShark ----------------------------------------------------------------------- I'm Dee. I’m a communications specialist for healthcare and tech/cyber/data companies. I also design and run digital campaigns and events. And I when I'm not doing that, I'm on here, bugging the shit out of everyone to take care of their health and wellbeing. You can see more on my website https://lnkd.in/eNBc3JqV or you can email me on [email protected] Now booking new projects from mid-Sept 2024 onwards! ----------------------------------------------------------------------------

🚀 Dive into the Innovative World of K18 on Ecommerce On Tap Season 3, Episode 3 🚀 Join us as we explore the groundbreaking journey of K18, a brand that's redefining hair care with its moisture-wicking fiber towels and transformative hair repair solutions. Learn how K18's unique approach, from salon-first strategies to leveraging TikTok trends, has made a significant impact in the beauty industry. Discover the strategic moves that prepared them for a successful exit and how they've managed growth without overextending financially. A must-listen for anyone interested in the intersection of innovation and strategy in ecommerce. #InnovationInBeauty #K18 #EcommerceStrategy #SalonFirstApproach

Say hello to MOBILESTYLES, the cosmetics and nail game-changer of the year. Although salons aren't always the most practical choice, we still appreciate your love of trying out new looks. #mobilestyles #mobilestylesapp #beautyapp #healthapp #beautyservices #healthservices #beautyondemand #beautyathome

New product

New data has revealed that 3.8% of all appointments booked from May to August failed to turn up, costing hair and beauty businesses an estimated £2.6m. 💰 The data showed that the summer months, particularly August, saw a noticeable decrease in no-shows compared to previous months this year. 📉 Click the 🔗 in our bio to find out the differences across sectors and the effects of missed appointments throughout the season. Have you seen a rise in no-shows? How do you prevent them? Let us know in the comments! 💬 #noshows #beautybusiness #nailsalon #beautysalon #skinbusiness https://lnkd.in/dBGv2XMK

Everyone tells you to Become Your Customer Top of Mind, but no one tells you how to. After building a massive rooted community over the years... Gymshark keeps winning 'customer top of mind' despite the fierce competition. And here is how Gymshark won again👇 Want to steal the secret in less than 2 sec? When the Gymshark community shared their limitation of exercising with textured hair Gymshark dived into a problem-solving mood And through intense research Gymshark discovered a shocking fact! -Up to 45% of black women avoid exercise to help their hairstyles stay flawless😯 Gymshark made a smarter move to help. And a practical solution was born; The Diffuse Sweat Headband. This has rooted the loyalty & bond between Gymshark and her community. Intentional about becoming your customer top of mind? (Steal these Gymshark 3 simple strategy)👇 ❌ Don't assume your customer's problem 💡 Listen to your customer's problem ❌Don't build a brand that sells - profit-focused 💡 Build a brand that helps - Customer-focused ❌ Don't make your customers feel left out. 💡 Be a diverse and inclusive brand. Don't just build a community. Be about your community. P.S. What brand(s) make you feel seen? Tell me in the comments. h/t Gymshark

Generational perceptions of beauty are crucial in #marketing. Understanding these perceptions allows brands to tailor their products and messaging to meet the unique expectations and values of different age groups, enhancing engagement and loyalty. (*above is written in collaboration with #AI)

It's hard to understand Black hair. When Black hair is: ➞ Not something you see everyday ➞ It's not yours to touch ➞ You don't see enough ➞ Afraid to ask... Your curious: "How long is your hair?" "Do you straighten your hair?" "Did you cut your hair?" All valid questions in a world where Black hair is either: ➞ Politicized ➞ Not seen (including leaders on a big stage). Studies have shown people with afro-textured, curly hair spend A LOT of money on hair. Because it's not just shampoo and conditioner. (Oh no!) It's: ➞ Leave-in Moisturizer ➞ Protein treatment ➞ Pomade ➞ Butter ➞ Gel And it goes on. Why? Our hair needs LOTS of moisture. So, if you're an entrepreneur, you can already calculate the number of products and dollars to that effect. If you still believe Black hair isn't a profitable market, I dare you to YouTube "black hair" and binge-watch the auto plays to discover a whole new world. Love travelling? (Yes, you said?) ➞ Travel into that world. #MyHairMyCrown

How to Build (or Scale) a Hair Product in 2024 from Boldify founder 💁🏻♀️ 1. Get really good at Amazon 2. Lean on TikTok for brand awareness 3. Make a social-sharing friendly product 4. There's always room to innovate Full post below with a lot of great takeaways! 💡 #CPG #DigitalMarketing #SocialSelling #SocialMedia

SIVO, Inc. appreciates our Insights friends at Ulta Beauty for striving to truly understanding their customers' perceptions and needs! They have been studying generational perceptions of beauty and found that younger generations—specifically Gen Z and Gen Alpha—each have their own definition of beauty, but both have been found to agree on the notion that beauty is fun. Gen Z looks at the topic as being one’s authentic self, while Gen Alpha’s version is molded by their parent’s values with self-care being at the center. Fascinating insights that have big implications for how Ulta serves their next generation of customers with age-appropriate products and services. Reach out to the SIVO team at [email protected] to understand generational differences and perceptions of your industry, brands and products. #consumerexperience #consumerperceptions #marketresearch #generationaldifferences #marketinsights