Rory Holland’s Post

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Founder & CEO | CSTMR Fintech Marketing Agency

During SXSW, I conducted a series of interviews with fintech leaders, and the conversations were eye-opening. I was reflecting on one in particular with Jason Henrichs of Alloy Labs https://bit.ly/3VZ50H1 and we stumbled on whether fintech and legacy banking would eventually merge. I suspect that most people fall into two camps on this question.  On one side you have the legacy bankers who have a high degree of confidence in the longevity of their model. That said, I don’t think anybody on this side is confused about the decline in the total number of banks. The industry is consolidating and technology advancements are accelerating the trend. On the other side of the argument are the fintech people. Many of them have backgrounds in technology, not banking. They can easily identify the friction that legacy banking systems create and the massive opportunity waiting for anybody who can deliver a better “banking experience” in a digital space. I put “banking experience” in quotes because there’s a third side to this topic: the consumer. And I know that both bankers and fintech leaders can agree that most consumers don’t actually see a boundary between a bank and a fintech. This is why Chime has had to walk a knife’s edge when it comes to advertising and communications. They’re not a bank, but they offer a compelling “banking experience.” And so, in a very real sense, fintech and banking have already merged. At least in the eyes (and wallet) of the end-user.  Now, I can’t put any kind of prediction on when the banks and the fintechs will fully integrate or merge to a point where the distinction becomes meaningless for everyone. In the last 50 years, we’ve experienced a radical transformation in how money moves. The major card networks process a mind-boggling number of transactions every day. I also wrote a blog on this topic https://bit.ly/3XVWSK9. Legacy payment rails such as ACH are being challenged by instant payment networks like FedNow.  Square has had a bank charter for years. That’s a merger of banking and fintech. Remarkably, they still use Sutton Bank for aspects of their business. In a very real sense, a large-scale merger between fintech and banking is held up by regulation. Many fintechs have pursued official banking charters and even Federal Reserve master account access with mixed success (https://bit.ly/3VYxuAJ).  I can’t tell you if the regulators are rightly cautious or just struggling to see a path forward for fintechs with bank charters. I can tell you that the natural trend of technology systems, especially in areas of finance and commerce, is toward consolidation. Another question I’m pondering is whether it will benefit the consumer. It will certainly create and destroy value in the process. I think, in most cases, a “merger” is about shareholder value, not value for the end-user.  Maybe we should ask, “How can we ensure that customers benefit from the next stage of financial services, not just the shareholders?”

Interview with Jason Henrichs: The Future of Banking - Financial Services and Trust | CSTMR Financial Brand Marketing

Interview with Jason Henrichs: The Future of Banking - Financial Services and Trust | CSTMR Financial Brand Marketing

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