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🏨 Travel Tech Watch: Tripadvisor Enters Direct Hotel Bookings An interesting development in the travel industry: Tripadvisor is launching in-app hotel bookings, powered by Hopper Technology Solutions (HTS). Here's what industry insiders are noting: • Integration aims to create a more seamless trip planning experience • Potential to increase user engagement and average revenue per user • Available exclusively to logged-in Tripadvisor members • Exploring in-app rewards and incentives for user retention This move aligns with a broader trend of travel platforms expanding their service offerings to capture more of the customer journey. Key questions for the industry: 1. How might this impact OTAs and direct hotel bookings? 2. Will we see other review platforms follow suit? 3. Could this shift traveler behavior in researching and booking trips? #TravelTech #HotelBookings #TravelIndustry #TripPlanning What's your take on this development? How do you see it influencing the travel booking landscape? https://lnkd.in/dZDkmcp9

Seeking “deeper engagement,” Tripadvisor launches in-app hotel bookings

Seeking “deeper engagement,” Tripadvisor launches in-app hotel bookings

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