Revealing new data on consumer interest in shopping malls.
A few years back we conducted a comprehensive Nordic study on shopping malls and their role as advertising environments, visitor aspirations, behaviors and how Digital Out Of Home is perceived and acknowledged.
In February 2024 Ocean Outdoor Nordics commissioned our partner MyTelescope, a premier AI-platform specializing in analyzing human behavior through search data, to conduct 𝗡𝗼𝗿𝗱𝗶𝗰 𝗠𝗮𝗹𝗹 𝗜𝗻𝗱𝗲𝘅 𝟮.𝟬. The aim was to delve into the motivations and factors influencing visits to shopping centers within Sweden, Denmark, Norway and Finland.
The results will be presented in a couple of weeks time but I'm taking the opportunity to share a snapshot of what it looks like on a global level.
The Share of Search analysis shows that over the past year the interest in shopping malls has increased with 106%...
The study will eventually be added to 𝗢𝗰𝗲𝗮𝗻 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, our future demand and brand performance analysis platform.
Oh, and Hoss Khosravi and I will probably spend a little time on it at the NCSC - Nordic Commercial Spaces & Communities Sweden Awards April 11th.
#shareofsearch #DOOH #retail #theartofoutdoor #OceanAnalytics
Editor, Ad Age Studio 30
3wThanks for the great chat Douglas Rozen! Am I the only one whose body clock is still in the South of France?