Roc Nation’s Post

For everyone DMing me asking to share my shortlisted entry (that's how you create fake hype), here's what we did for Cannes Young Lions 2024. The idea was not to make an ad that will get people to get up, go and vote. I don't think any ad can do that. It's not that easy. The idea was to decode the brief, understand the problem and try to find a solution. The goal was to spread awareness so that it raises consideration for voting and then just being hopelessly optimistic that the consideration eventually turns into conversion. So, we might not have won the competition but if this made you consider voting and question your stance on "Does my vote really matters?", I think our job is done. Winning or getting shortlisted was never the goal, it was just the byproduct of our efforts. Couldn't thank Shivam Bhagat enough for being such a wonderful partner. We'll get them next time my man.

The struggle of a good print ad that capture attention and delivers the message is real. In times when campaigns have become digital first, the efforts and thinking being put behind traditional advertising is somewhat lost, we see adaptations rather than original thinking for the medium itself. Hence, my liking for the below series is special…… well done team Schbang #ad #print #marketing

FOUR EUROPEAN WINS IN A ROW

💫 Eulàlia Massana Molera (ChildTech lab), Krishna Satish and José-Antonio Corral-Marfil presented the communication "Monitoring social media communications of non-professional sports clubs" at the VII Congrés Internacional de Recerca en Comunicació organized by Societat Catalana de Comunicació of the Institut d'Estudis Catalans. 📈 The study selects available metrics for monitoring digital media at no added cost to the organization and offers a methodology for making practical and useful reports. The Congress took place in Barcelona on June 6, 2024. #Communication #ChildTechLab, #InnovativeResearchMethods, #YoungPeople, #ContentAnalysis, #AI

🥇 Fernando Alonso's epic overtaking move at the Brazilian Grand Prix didn’t just clinch him the "Action of the Year" award—it was a triumph for sportsmanship and clean competition. 🌟 This awards-worthy moment represents more than just a spectacular finish—it's a testament to the integrity and honor that are just as crucial in business as they are in sports. 🏎️🤝 👏 Picture an intense high-stakes environment where the temptation to push the bounds of fair play is ever-present. Alonso, with his wealth of experience, chooses instead a path marked by skill and respect—an overtake without contact, clean and precise. 👉 That's the hallmark of a true leader: winning not at all costs, but with a commitment to fairness, tactical brilliance, and mutual respect. It's these qualities that burnish reputations and forge lasting legacies both on the racetrack and in the boardroom. 🏅 Alonso's sportsmanship is the gold standard we aspire to in our daily professional relations—a reminder that the way we achieve success can be as important as the success itself. Now I invite you to reflect and share: When have you seen integrity take the pole position in your industry? Or a time when fair play made all the difference? #Sportsmanship # #BusinessIntegrity #LeadershipLegacy https://lnkd.in/dwqwFnW8

In the last five years, #Flamengo and #Palmeiras have won 10 of the 15 biggest trophies in South America. They are the result of managerial management of the clubs, which brings them closer to European ones (in terms of turnover and value). For the other Brazilian clubs there is still a long way to go, but for Brazilian #soccer to make a real leap in quality there are several challenges to face. I talk about it in this week's article:

Momentum is building! This team has taught themselves and each other that everyday, we can overcome. This meet brought that sentiment to the main stage. We are learning that many of the limits others place on us and the limits we place on ourselves are usually not based in fact or reality. We are overcoming hard times, tough moments, less than ideal circumstances and monumental challenges to be our best selves, best teammates and the best competitors we can be… and smiling with gratitude through it all. At Augie, the journey is the goal, and to be on this journey with them is such a blessing. Conference Recap: #AugieTFXC at the College Conference of Illinois & Wisconsin Championships: Men 75 pts / 5th Women 77 pts / 5th 3 Conference Champions🥇 20 Medals Earned🥇 🥈 🥉 37 All-Conference Honors🏅 16 Augie All-Time Top-🔟 Marks 63 Lifetime Bests 📈 Men improved 1 place/15 pts and Women 3 places/30.5 pts from last year. Seeing 70 lifetime or season bests at the conference meet when we only traveled 65 shows the great competitors they are, the great coaches we have, and the incredible future that lies ahead for this program. Their growth & improvement is a testament to the work, attitude & spirit of our team - the Augie Spirit! Much more yet to do…

It seems as if the PC world we have been pressured to embrace over the last decade is slowly changing. Tip-toeing around topics, lack of accountability, and foregone personal responsibility may be behind us. At least I hope it is in the rearview and getting smaller each time I look up. The first clue for me that there was a shift happening was the Kia Worldwide "No Participation Trophy" commercial in 2016. If you haven't seen it, or don't remember it check it out here. That was a bold move for Kia. They really walked outside of the lines when they put this one on air. It is interesting that you don't immediately find the actual commercial on YouTube when searching. It is a video of someone recording the commercial. https://lnkd.in/dtaCwX2F Added bonus is today's article from The Daily Coach. No parsing words or shunning from individual responsibility here for the U.S. Women's National Soccer Team Emma Hayes. We know how far the old train of thought got us in 2023 for the FIFA Women's World Cup. https://lnkd.in/dHsu3rdk #bucklumber #noexcuses #emmahayes #fifa #thedailycoach #personalresponsibility #personalaccountability #noparticipationtrophy #kia

With the School Year coming to a close, and Sporting Club finals being played, now is the time to 𝓟𝓻𝓮𝓼𝓮𝓻𝓿𝓮 𝓽𝓱𝓮 𝓜𝓮𝓶𝓸𝓻𝓲𝓮𝓼 - 𝓟𝓪𝓼𝓼 𝓓𝓸𝔀𝓷 𝓽𝓱𝓮 𝓛𝓮𝓰𝓪𝓬𝔂 The Awards, medals and ribbons we receive represent hard work and dedication, so it's important to keep them in a safe and organized manner. The Medal Award Kit is an excellent way to do just that while also preserving the memories associated with these achievements. Here's how 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 Start by carefully placing your medals and ribbons in the designated pockets of the kit. You can organize them by type, date, or any other criteria that makes sense to you. 𝗔𝗱𝗱 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗶𝗹𝗶𝗮: : Take advantage of the extra pockets in the kit to store memorabilia related to your competitions. This could include event programs, photographs, certificates, or any other items that hold sentimental value. 𝗟𝗮𝗯𝗲𝗹 𝗮𝗻𝗱 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁: Consider adding labels or notes to your medals and ribbons to document the date, location, and event they were won. This information can help you reminisce about your achievements in the future. All award products are available individually, or in kits. Find out more at: 𝘄𝘄𝘄.𝗽𝗹𝗮𝘀𝘁𝗶𝗰𝘀𝗮𝘂𝘀𝘁.𝗰𝗼𝗺.𝗮𝘂/𝗮𝘄𝗮𝗿𝗱 #plasticsaustralia #paust #awards #sportsaward #academicaward #mybestisenough

Honored as First Runner-Up for my topic 'How Has Influencer Marketing Changed the World of Sports Forever'. This was my final presentation for this Master's degree and I’m super grateful to Professor Timothy Driscoll for his guidance. Would be posting more details soon! #3MT #Thesis #InfluencerMarketing #Sports