Rochester PR Group’s Post

The Power of Print Media: A Journalist's Perspective on Showcasing Your Business Is print dead? This journalist says absolutely not. In an era where digital dominates the conversation, the power of print media often goes underestimated. As a journalist, I've witnessed firsthand how a well-crafted print article can elevate a business in ways that digital media sometimes can't match. Print media offers a tangible, lasting presence that commands attention and builds credibility. Unlike fleeting social media posts or digital ads, print articles are often saved, shared, and referred to long after they’ve been published. There's something profoundly impactful about seeing your business featured in a reputable magazine or newspaper – it signifies trustworthiness and prestige. Moreover, print media engages readers in a different way. It's a more focused and less distracted medium, encouraging deeper engagement with the content. When readers come across your business in a print article, they are more likely to absorb the message fully and remember it - particularly if you are adding to the 'conversation' in your industry. For businesses looking to stand out in a digital-heavy world, integrating print media into your PR strategy can be a game-changer. It’s about creating a balanced media presence that leverages the strengths of both print and digital platforms. So, next time you plan your marketing strategy, don't overlook the power of print. Your story deserves to be told in a medium that offers permanence, credibility, and a unique connection with the audience. Chat to me or Tracey Hunter at Cross Productions to find our about how you can remain seen in print and digital! Sally Smith Kerry Smith Jenny Cross #Journalism #PrintMedia #BusinessStrategy #Marketing #PublicRelations #DigitalMarketing #BrandAwareness

Great read by Jacob Donnelly about the current hype around print products in publishing! "So, media companies will be more niche and have smaller teams. They can still generate good money, but it’ll be driven more by reader revenue with a complement of advertising. Some of that reader revenue will come from print. It’ll be a good part of the business. But it’s not the future. The future will remain digital with various paid offerings around it." "A Media Operator" is one of the best publications about the business of digital media! Check it out: https://lnkd.in/etSMN-Fh

How is your organization utilizing audience-first strategies to develop digital products and revenue streams? Our COO Ken Herts spoke with Editor & Publisher (E&P) Magazine about the path forward for local newspapers. "There are more than 1,000 daily newspapers still remaining," he said. "And we believe that for them to survive and thrive, they're going to need to develop a digital audience and digital revenue streams." Learn more about how we're helping local publishers move toward a sustainable future through our Beyond Print program.

Magazines are still here and they're not going anywhere! MNI Targeted Media @ Dotdash Meredith has got you covered with the best national titles such as People, Food & Wine, Travel & Leisure, Southern Living, and more. They can even geo-target your print to reach the right audience for your brand. If you're interested in learning more, check out this great read on why magazines are still thriving in the digital age. Let's continue the conversation! [email protected]

Magazines are still here and they're not going anywhere! MNI Targeted Media @ Dotdash Meredith has got you covered with the best national titles such as People, Food & Wine, Travel & Leisure, Southern Living, and more. They can even geo-target your print to reach the right audience for your brand. If you're interested in learning more, check out this great read on why magazines are still thriving in the digital age. Let's continue the conversation! [email protected]

No Joke: The Onion Thinks Print Is the Future of Media The satirical site is hoping a newspaper with fake stories and fake ads will lead to real money. This week, The Onion began distributing a print edition for the first time in more than a decade and will soon deliver it monthly to everyone who subscribes to its site. The move is a throwback to the publication’s roots as a campus weekly in the late 1980s... The Onion: ‘Major Shift in Media Landscape Occurs Every 6 Seconds’ Over the past 10 years, The Onion has changed hands three times. It was bought by the Spanish-language television company Univision, the digital publisher G/O Media and, this year, Global Tetrahedron. Along the way, there have been layoffs, tense contract negotiations and even the sale of The Onion’s sister site, The A.V. Club. But its 15 staff members are hoping the worst is behind them. Under the owner of Global Tetrahedron, Jeff Lawson, a co-founder of the tech company Twilio, the publication has enjoyed a relatively calm period. Mr. Lawson said he had started joking with friends about buying The Onion after Marc Benioff, the founder of Salesforce, bought Time magazine in 2018. In early 2024, Mr. Lawson was introduced to a group interested in buying The Onion, including Mr. Collins; Leila Brillson, a former TikTok executive; and Danielle Strle, a product development executive... The major influx of influential journalists will make it a perfect opportunity to debut the print edition, said Jordan LaFlure, The Onion’s executive editor. Mr. LaFlure said he hoped the print newspaper would reach a younger generation of consumers who had already begun to show some affinity for analog substitutes of digital products. “I think for the same reason that 18-year-old kids are buying Taylor Swift on vinyl,” Mr. LaFlure said, “we can introduce those same kids to the notion that a print publication is a much richer way to consume media.”... Credit: Benjamin Mullin, The New York Times Source: https://lnkd.in/gjp3BFbJ Video by Jamie Kelter Davis

My views/input on the potential closure of Media24 (Pty) Ltd’s print publications (City Press, Daily Sun, Beeld, Rapport, Soccer Laduma) You can read more about it here: https://lnkd.in/dhcGHViR  (Daily Maverick) The shift of Media24 towards a fully digital model reflects broader trends in the media industry. The media landscape has evolved quite extensively over the years, and we have seen how traditional media has been negatively affected. With specific focus on traditional print, it has adapted to the evolving media landscape, as with traditional broadcast, where they integrated new media making their publications more accessible. But print was&is faced with an increase on digital consumption outpacing the print consumption. As much as they still want to accommodate their print consumers, they also have to be considerate of most importantly the economic realities they are faced with and other future prospects. Media24’s decision to embrace a fully digital approach seems to be a strategic move to stay competitive in a rapidly evolving media environment. This actually reflects a broader industry trend where adaptability and innovation are crucial for long-term success. So adapting to changing consumer behaviours is key for their long-term success as we (consumers) prefer to access our news online on our devices, where there is immediacy, interactivity, and most importantly convenience. This also opens up more opportunities for innovation. Already now we see the various multimedia elements they have adopted in their news and content delivery in order to enhance their storytelling, but more innovative ways can come from their fully digital approach they are taking. I think also employing more of the Gen Z would also contribute to this and also increase their audience and attract more of the Gen Z to their platforms. I have seen quite so much innovative ways from other streams on their content delivery and their audience comprises mostly of the Gen Z. There's also the risk of alienating loyal print readers, particularly older demographics who may be less inclined to switch to digital platforms. So having creatives from the different generations in one room, I can already picture the creativity to come out that room. So yeah…the practice of journalism is continually evolving, influenced by technological advancements, societal changes, and shifts in audience behaviour. In a recent interview I attended, I spoke about this and the latest trends that affect and govern the field of journalism, which is digital transformation, AI and automation, social/new media integration, and audience engagement. Staying abreast of these trends is crucial for journalism and media practitioners/outlets to remain relevant and effective in their roles.

Dive into the diverse world of media! Discover the "7 Types of Media" and unlock the secrets behind each one. Are you using the right type of media for your needs? How can each type boost your knowledge or business? Don't miss out on mastering the media landscape! Click the link to explore our latest blog post and enhance your media savvy today! https://lnkd.in/gZf5aPvj

Magazine media offers a trusted, brand safe environment where consumers actively choose to engage, significantly outpacing other media in terms of trustworthiness and content credibility. Magazines’ commitment to DEI standards further strengthens their position as a preferred source of information. As consumers increasingly seek out credible, transparent, and respectful content, magazines will undoubtedly continue to play a crucial role in meeting these needs.  Learn more in the latest research published by Page Four Media. https://lnkd.in/ekypTk-5

Media24 to cut 400 jobs in proposed restructure: Media company Media24 has announced plans to close the print editions of five newspapers, while converting three of the titles into digital-only brands. This is according to a statement released by the company. The last publication date for the newspapers that will be closed is September 30, 2024. The company said that they will start consultations with staff, which will be completed over the next three months. The transfer of the sold businesses to its new owner will take place this week. Media24 CEO Ishmet Davidson said the proposed restructure could result in the loss of at least 400 jobs while 400 other positions will be transferred to Novus Holdings. Davidson said: “We anticipate that the proposed restructure could result in at least 400 job losses, with 400 more positions transferring to Novus Holdings with the sale and some roles possibly needed beyond 30 September.” “We also intend reducing our corporate and support services and operational costs in line with the changes made in our business.” Media24 said that their planned interventions are as following: • Closure of the print editions of five newspapers including Beeld, Rapport, City Press, Daily Sun and Soccer Laduma, as well as the digital (PDF) editions of Volksblad and Die Burger Oos-Kaap, and the digital hub SNL24. • Evolving Rapport, City Press and Daily Sun into digital-only brands. • Selling media logistics business On the Dot and the community newspaper portfolio to Novus Holdings which will be subject to regulatory approvals. Davidson said: “In South Africa, like elsewhere in the world, consumer preferences have changed. People now read more news than ever, but most prefer to do so on their cellphones or laptops and publishers have to comply with their preferences.” “Consequently, print media globally has been suffering structural declines in circulation and advertising for decades. Combined with rising fixed distribution costs, this has had a devastating impact on print operations.” According to Davidson, newspaper titles in the northern region have life support for some time while combined losses are expected to rise to R200 million over the next three years. However, over the past financial year, their combined subscribers grew by 19% year-on-year to more than 200,000, according to Davidson. Davidson said: “After years of cut-backs, we have reached the end of cost reductions to try save these print operations. We have simply run out of options.” “So we have to restructure our business now.” Rapport and City Press as digital brands will stay with Netwerk24 and News24 respectively readers and subscribers of the Beeld, Volksblad and Die Burger Oos can use News24 for news. Davidson said that they will be closing SNL24 to focus their two digital news brands. SNL24 interests will be sold in the profitable local newspaper…