Rexel reposted this
Two years ago we asked Rexel's 27,000 employees to define our purpose. Since then 8 words serve as a compass for Rexel's teams: Electrifying Solutions that make a Sustainable Future Possible. Was Rexel looking for meaning? No. We wanted to define our purpose for two reasons: ➡️ To ensure alignment at a time when we were navigating two major business transformations: that of digital and AI which was well underway; and that of electrification and the energy transition, which had just begun. ➡️ To encourage the commitment and enthusiasm of our employees in a highly decentralized business, in which the 27,000 women and men of Rexel contribute success in the field, and are 81% in favor of their company. I would like to thank The Why Project for giving me the opportunity to talk about the virtues of this approach at the #GrandForumdelaRaisondEtre.
Congrats Guillaume. It's got to start with a why and a Narrative. Writing / sharing compelling a Narrative that tells your purpose, to which your teams can relate, can take Rexel to a next stage towards sustainability, a bold one, with achievements that are effective. Makes me think about Sparknews.
Een prachtig bedrijf om voor te werken.
Innovating For and With Clients - Managing Director and Global Head of Customer Experience - Advisory Board Member - Certified NED - Keynote Speaker
4moCongrats, Guillaume Texier, for mobilizing around your company's purpose and its positive impact on stakeholders. In today's IFA conference #GOJ2A2024, Antoine Frérot compellingly highlighted the critical need for leaders to be vocal about the societal social environmental benefits their companies strive to deliver. Your dedication to "electrifying solutions that make a sustainable future possible" is a prime example of how businesses can contribute to the greater good.