Random thoughts about #RevOps while out for my walk this morning.🤷♀️ 1️⃣ Integrated Revenue Operations: To fully support the #BuyerJourney, it's critical to integrate #MarketingOps, #SalesOps, and #CustomerSuccessOps under the umbrella of #RevenueOperations. This holistic approach is ideal for fostering collaboration and efficiency across the board, even though it may not be the current structure in all companies. 2️⃣ Silos:👀But we deal with Silos! 🌽 There is a need for collaboration across different departments, regardless of their reporting hierarchy, to ensure we work together towards a unified goal. It's crucial to understand that customer-related challenges concern the ENTIRE company, not just specific departments. 3️⃣ Unified Customer Experience: 🤝 Leaders and teams should set aside egos, budgets, etc., and work cohesively to create a seamless customer buying experience. Every aspect of the #CustomerJourney is a collective responsibility, underscoring the importance of unity and #teamwork in achieving organizational goals. Check out this video if you are in #ProductOps, #SalesOperations #MarketingOperations #CSOps or #AlltheOps! Revenue Operations Alliance Sales Enablement Collective 🎥📺🎥 👇👇👇

Trevor Hussey, RevOps at Watershed, and Kevin Davis, CEO at BoogieBoard, understand how important territory planning is, and they have the battle scars to prove it. 😱 We recently got these two dudes together so they could dish on all things territories, and they had a few things to say, like: 😔 The shortcomings of territory planning in spreadsheets ⚖️ How to balance your territories so they’re equitable and efficient 🤝 Managing stakeholder relationships and securing their trust 🖼️ Creating a scenario and socialization framework Watch the full video here if you want to streamline your territory planning → https://hubs.li/Q02KccQz0 #revops #revenueoperations #salesops #salesoperations #marketingops #mops #sops #cxops #csops #gtmops #alltheops

You may be facing a good problem! 🤔 You don’t seem, despite all your efforts, able to connect your teams: sales, marketing and service. Or perhaps, all these with your warehouse operations, offices, or your manufacturing facility. Instead of things working like a clock, they seem like a maze. 😫 Everyone is frustrated that systems don’t interconnect, things are manual and take more time. Leads are low and not enough sales are happening. 😞 Hence, revenue is down or in red. You don’t know if you’ll make it to next quarter. You may be facing a good problem: an operational problem. Is it fixable, yes. 🙌🏼 If you have read this and see yourself, it means you accept you must do something. This is the first step towards change and growth. Technology and processes can solve most of your challenges. 🔁 Yet, the right mindset and vision will help you succeed. 🧠 Do you need a business operations assessment? DM me! 📨 Let’s schedule a free discovery call. #marketingOps #businessOps #RevenueOps #MOps #BizOps #RevOps #marketing #operations #business

If you work in #RevOps, how would you answer this question → what's your job? 🤔 If I polled 20 of you, I'm guessing I'd probably get something like 27 different answers to that question (sarcasm intended ;) But Manny Medina, CEO at Outreach, answered this question beautifully at #RevOpsAF 2024 back in May during his opening keynote - here's what he said 👇 The job of RevOps is "to deliver on the expectations the CEO has set with the board and shareholders." Let that sink in for a second. 🥁 In RevOps, your job is to make sure the company delivers on their promise. That's one tall order if you ask me. 😳 So how do you do that then? Well, Manny also said you do this by being the nexus between strategy 🤝 execution, By linking marketing, sales and product into one cohesive unit and system of execution, That enables the company to deliver on their revenue promise. And when you look at it that way, Is there a more important function at the company then RevOps? 🤔 #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #sops #mops #cxops #csops #GTMOps #AllTheOps

MOPs, Operational programs live in the background 🦇 They're supposed to just happen 🧙♂️ That's the difference between good work and bad work As soon as your build starts interrupting other GTM activities or keeps getting tripped up, it’s time for a new solution 🏗 #marketingoperations #mops #keepitsimple

Bay Area RevOps leaders - last call y'all! 🚨 We're getting 25 revenue operators together next week in San Francisco, We'll start with a 90 minute brainstorming session where we tackle: ✅ What RevOps IS and SHOULD BE in every organization (hint: they're not the same thing) ✅ What’s standing in the way of a unified go-to-market operations function ✅ How to convince CEOs to respond and adapt to evolving market conditions by adopting a comprehensive revenue operations charter ✅ A path for RevOps representation in the C-Suite ✅ Current problems and issues faced by RevOps teams today and how to solve them And we'll end with a casual networking and cocktail reception 🥂 Sounds like fun, egh? 🤷 If you're around next week and want to help define the future of RevOps, then join us...deets below. 📆 Thursday August 22nd at 2pm PT 📍 Prosper Hotel, San Francisco, CA ⛓️💥 RSVP → https://hubs.ly/Q02Hvfj40 PS - shoutout to our sponsor Subskribe for making this event possible 🫶 #revops #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #mops #sops #cxops #csops #gtmops #alltheops

Calling all agile leaders! Here is your Impact Radar for #DevOps. These tech and trends exist, the range is how far away from 16% target market adoption (#crossingthechasm). Analysis by Mark Driver Gartner Clients can access here:https://lnkd.in/eiz_nK7H #ett

"There's a reason why my toaster isn't an internet of things." In case you missed it, What I Wish I Knew went live yesterday with a seasoned RevOps expert, Jason Cahill, MBA! He revealed many gems on how to optimize revenue growth strategies, including this one! 🍞 As Jason states, not everything needs to be an integration or automation. Sometimes, basic approaches work best. Focus on what drives the desired results. Keep it simple, keep it effective, and always have revenue as your guide. Looking for more insightful gems? 💎 Dive into the growing importance of revenue operations roles 🌱, keys to success like data-driven decision making 🔑 and cross-functional alignment ⚖️. Watch the full discussions here: https://lnkd.in/gMZ5pYxn Revenue leaders, how are you ensuring alignment in your revenue operations? #WhatIWishIKnew #revenueoperations #RevOps

𝗪𝗵𝘆 70% 𝗼𝗳 𝗥𝗲𝘃𝗢𝗽𝘀 𝗧𝗲𝗮𝗺𝘀 𝗙𝗮𝗶𝗹 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗜𝘁) Having driven Revenue strategy & execution for multiple businesses for over 8 years, I've seen firsthand how RevOps can make or break a company's growth. The harsh truth? 70% of RevOps teams fail to deliver on their promises. Here's why, and what we can do about it:   Despite the hype, most RevOps initiatives fall short. Companies invest heavily in tools and talent, yet struggle to see real impact on their bottom line. This leads to frustration, wasted resources, and missed opportunities. The consequences of a failing RevOps team are severe: ↪ Stagnant growth ↪ Misaligned departments ↪ Inefficient processes ↪ Lost revenue ↪ Competitive disadvantage Based on my experience, here are the top reasons RevOps teams fail and how to address them: Lack of executive buy-in  🚫 ✅ Secure leadership support by demonstrating clear ROI and aligning RevOps goals with company objectives. Chasing vanity metrics 📊 ✅ Focus on actionable insights that directly impact revenue and growth. Over-measuring everything 🔬 ✅ Identify key performance indicators that truly matter and concentrate on those. Shifting definitions and scope 🔄 ✅ Establish a clear, consistent definition of RevOps across the organization and stick to it. Over-reliance on tools 🔧 ✅Remember that tools support strategy, not replace it. Invest in people and processes first. The key to successful RevOps is balancing technology, strategy, and human expertise. What challenges have you faced with RevOps in your organization? #RevOps #RevenueOperations #B2BSales #Salesenablement

I often hear my clients say - Only I can do this work. No one else will be able to do it. If you feel something similar, this video is for you. Do share your thoughts on this subject in comments below. I help you scale with scalable systems and process. Follow for #strategy, #systems, #sales, #ops