Revive ’s Post

Huge news for Marketers, and kudos to the teams at Omnicom and Amazon Ads! This collaboration unlocks unprecedented capabilities to understand and influence the customer journey across multiple platforms, driving sales and maximizing ROI. Omnicom Media Group can now access Amazon’s proprietary browsing, shopping, and streaming data, tying linear and CTV investments directly to Amazon purchases. This means more efficient and effective investment decision-making, thanks to the integration of Flywheel’s product and transactional signals with Amazon’s shopper insights. 🛒 Why It Matters for OMC Clients: Access to analyze: This partnership allows marketers to track and evaluate any point in the customer's shopping journey. Real-time optimization: For better ROI and more precise targeting. Enhanced efficiencies: By connecting media metrics to sales metrics, marketers can make more informed decisions, ensuring every ad dollar is well spent. #CannesLions #Omnicom #AmazonAds #DataDrivenMarketing #FullFunnelMarketing

More exciting news from #unBoxed! Revive was announced as an official Amazon Marketing Cloud Services Provider 👏 Out of 1,800 Amazon Ads Partners, we proudly stand among just 7. We were able to exhibit our expertise in AMC through a dynamic session led by our CRO, Danielle Shamos, at this year's event. We emphasized the impact of AMC on the development of an effective custom audience strategy and introduced future innovations powered by the data clean room solution. Here are the key takeaways: ⭐ We showcased the success of implementing AMC custom audiences for a health and wellness brand to engage high intent cart abandoners. This strategy helped move top of funnel audiences who were exposed to a single ad, had less than three exposures, or hadn’t clicked despite exposure towards conversion. These audiences drove a 1.6X ROAS and a -50% Cost Per Product Detail Page Visit. 🚀  We introduced our new Performance Accelerator Tool, powered by AMC, which automates the discovery and activation of AMC Custom Audiences. Our new tool harnesses and optimizes AMC data to maximize the value of every advertising dollar. In early testing, we’ve seen a 20% reduction in media waste and a 10% increase in incremental reach. See some more ways we are activating AMC for our clients → https://lnkd.in/dRn5ra56 #amc #amazonads #amazonmarketing #digitalreviveal #unboxed2023 Id

Live from unBoxed 2023! Main announcements from unBoxed - Day 1: 1 - Ads are coming to Amazon Prime Video. It will be possible to measure the impact on Amazon Marketing Cloud. 2 - Sponsored Brand: Generate a personalized lifestyle custom image using generative AI and drive ad engagement without any creative development costs. 3 - Sponsored Product: Run sponsored product campaigns outside the marketplace, increasing the reach of sponsored product ads. 4 - Sponsored TV: new format for sponsored advertising on TV devices: Amazon Freevee, Twitch, and third-party TV streaming services. 5 - Sponsored display for non endemic: sponsored ad format now available for non endemic advertisers on Amazon ad placements. 6 - DSP Event Manager: create personalized, predictive audiences based on data signals from beyond Amazon. Event Manager data is integrated directly into AMC to study the impact of multichannel. 7 - AWS clean room: Easy transfer of first-party data from AWS to AMC for studies including 1P party data. 8 - Cross-chanel plan: better allocate budget between different ads campaigns and better understand audience opportunities.

Earlier today, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service. This partnership will connect audience data to browsing and shopping insights. Annalect's Chief Experience Officer, Clarissa Season, noted the following: “We‘ve created an ecosystem that allows us to connect viewership data to audience data to the Amazon sales data, with the addition of Flywheel. We’re able to say . . . Here’s the consumer we want to go after, here’s what they’re watching. And then, what did they buy as a result of being exposed to that ad? It really is kind of full funnel.” See the full Digiday article here: https://lnkd.in/eb_YxSSt #CannesLions #OmnicomCannes

🔥🔥🔥 As Amazon keeps building out AMC capabilities, advertisers will keep benefitting. No matter the size of your organization or your agency, development of AMC capabilities should be at the top of your list of for 2024. 📅 This is yet another capability of Amazon that all other retailers will need to play catchup. Revive Adam Goering Danielle Shamos #amazonmarketingcloud #commercemedia

🚀 Boost Your Prime Day Success with Lookalike Audiences! 🚀 What if you could find new customers who are just like your best Prime Day shoppers from last year? With Amazon DSP, you can! With Amazon AMC, creating lookalike audiences has never been easier. Here’s how you can do it: 1️⃣ Select Last Prime Day: Use data from last year's Prime Day to kickstart your strategy. 2️⃣ Choose Your Customer Segments: Target all your past customers or focus on the high-value ones. 3️⃣ Gather Enough Audience Data: Make sure you have a robust dataset to create a powerful lookalike audience. 4️⃣ Create Your Lookalike Audience: Use this audience to reach potential new customers who are likely to love your products! As we gear up for Prime Day, target these lookalike audiences to turn them into your loyal fans and boost your sales! 📈✨ Ready to maximize your Prime Day success? Let’s make this Prime Day your best one yet! Ask me anything! If you found this valuable, hit the repost button, and don't forget to follow me for daily content! #amazonprimeday #amazonadvertisng #primeday #ecomerce #marketing

ADSP Custom Audiences built in AMC are a bar-raiser for advertisers, agencies, and publishers. It’s a paradigm shift that helps deliver more performant display to more relevant customers. There are too many people to acknowledge from Amazon Ads and Flywheel Digital who helped in the co-build of our AMC Audience Engine. Onward!

In today's digital age, reaching your target audience at every step of their online journey is crucial for driving growth and brand recognition. Amazon Ads offers a comprehensive suite of solutions designed to help brands engage with consumers across multiple touchpoints. 🌐 🔍 Sponsored Products: Increase visibility and drive sales by appearing directly in search results and product detail pages. 🏷️ Sponsored Brands: Boost brand awareness with custom headlines, logos, and product showcases that drive traffic to your brand’s storefront. 🔄 Sponsored Display: Retarget consumers on and off Amazon, keeping your brand top-of-mind and encouraging repeat visits. 📈 Amazon DSP: Programmatically buy display and video ads to reach your audience across the web and on Amazon. 🎥 Video Ads: Engage your audience with compelling video content on Amazon's websites, Fire TV, and beyond. 🎧 Audio Ads: Tap into the growing world of voice-activated devices with Amazon Music's ad-supported tier. 🏬 Amazon Stores: Create a customized storefront to showcase your brand and products, offering a rich shopping experience. 📊 Amazon Attribution: Gain insights into how your marketing channels drive sales on Amazon, helping you optimize your strategies. 🎬 OTT Ads: Reach cord-cutters through streaming services on devices like Fire TV. Ready to amplify your brand’s presence and connect with consumers like never before? Dive into the world of Amazon Ads and make every touchpoint count! 🚀 #AmazonAds #DigitalMarketing #Ecommerce #BrandAwareness #MarketingStrategy #OnlineAdvertising #SponsoredAds #VideoMarketing #AudioAds #OTTAdvertising

💡 Unlocking Amazon DSP Bidding Enhancements: Real Information, Real Impact 💡 Looking to enhance your advertising game? Amazon DSP bidding enhancements are here to help you optimize campaign performance, improve ad delivery, and reach previously non-addressable audiences. Here's what you need to know: 🎯 Addressable Supply Expansion: Amazon DSP bidding enhancements help you find more addressable supply, allowing you to reach a wider audience and maximize campaign reach. 📈 Improved Campaign Performance: Boost performance with enhanced ad delivery and performance prediction, ensuring your messages resonate with your target audience effectively. 💰 Cost-Effective Messaging: Deliver messages more cost-effectively thanks to better pacing and optimized bid pricing, maximizing ROI for your campaigns. 🔎 Signal-Based Audience Inference: Reach previously non-addressable audiences with a signal-based audience inference methodology, expanding your reach and impact. Stay informed and leverage Amazon DSP's bidding enhancements to drive real impact for your campaigns! #AmazonDSP #BiddingEnhancements #DigitalAdvertising #MarketingInsights #amazonadvertising #amazonads #amazonadvisor