Reuters Events Pharma’s Post

Discover our latest insights on MM M and dive deep into the powerful discussions on optimizing your omnichannel strategy! With Omnichannel communication becoming the new standard for many brands, the healthcare sector looks forward to groundbreaking ideas taking shape. 🚀 Several renowned participants shared their valuable insights at the Doceree-hosted roundtable at the Cannes Lions International Festival of Creativity. 💡 Read along to find out how you can strengthen connections by bringing all efforts into a unified place to work through roadblocks and overcome challenges. Assess your omnichannel performance with our Omnichannel Maturity Index. #Omnichannel #CustomerExperience #Cannes2024 #HealthcareInnovation #Healthcare #CannesLions #FestivalofCreativity

Is your brand ready for omnichannel? See how we created a surprisingly simple brand experience here. https://okt.to/zapKtc #omnichannelmarketing #lifesciences #customerengagement #marketingstrategy

I came across an interesting article published by McKinsey on "Demystifying the omnichannel commercial model for pharma companies in Asia" Key Summary Points are: 1. An analytics-enabled omnichannel commercial model can elevate HCP engagement 2. Industry players in Asia should challenge the myths around digital & analytics and embrace the opportunities to transform. 3. Pioneers adopting an anayltics enabled omnichannel commercial model are seeing significant impact. -5-10% Higher HCP satisfaction, -10-20% more efficient marketing & cost savings, - 3 -5% increase in Prescribers and - 5-10% uplift potential revenue. 4. Article also touch based on talent requirements to achieve Omnichannel objectives along with need of change management. #Omnichannel #DataBasedDecisionMaking

Elevate your #CustomerEngagement strategy with intelligent omnichannel solutions! 🌍✨ Discover how to revolutionize your approach and create meaningful, data-driven interactions beyond Next Best Actions. Dive into our latest blog post to learn about the evolving landscape of omnichannel engagement and how you can stay ahead: Evolving Intelligent Omnichannel Engagement in 2024, https://lnkd.in/e2KHyzm7 BONUS: Gain additional insight from industry pioneer and Aktana Co-Founder, Derek Choy in our corresponding on demand webinar! #omnichannel #omnichannelorchestration #pharmaAI

Realizing true omnichannel strategy is the future of showing up consistently for consumers, but how can we deliver on this promise for health brands?   I discussed this, as well as the complexities that arise for health audiences in this space, at the Doceree roundtable at Cannes Lions International Festival of Creativity. Thanks to Steve Madden for the thoughtful discussion and check out key takeaways from the discussion here:

Last month, I had the pleasure of co-authoring an article in Medical Device & Technology with Michaela Miller on the latest trends in #omnichannel strategies in #medtech. Ultimately, there is no one-size-fits-all for how to use #digital as part of an omnichannel engagement strategy, and everyone's journey will look different. Read our take on it here and reach out if you'd like to discuss! https://lnkd.in/eWcsn2NK

The importance of omnichannel orchestration cannot be overstated when it comes to personalizing HCP engagement. Let’s move beyond merely capturing and feeding data into a “Next Best Action” solution; the crucial step is the activation of intelligence to make the data meaningful and actionable. Want to learn more? Click here. https://bit.ly/4b1oC48 David Logue

A key topic explored at Reuters Events Pharma 2024 in Barcelona was the vision for omnichannel in Pharma. In her key takeaways from the conference, our Senior Client Partner, Anna Capers, shares three pillars to consider to create seamless omnichannel experiences. #InizioEvokeEurope #Omnichannel #OmnichannelMarketingI #Pharma #REPharma2024

👂 Great brands don’t just talk – they listen! In our latest blog, we dive into how the top omnichannel brands are using real-time customer feedback to fuel growth and build lasting loyalty. It’s all about creating seamless experiences that keep customers coming back. Curious how? Check it out here 👉 https://hubs.ly/Q02Rb-y70 #Omnichannel #CustomerExperience #Ecommerce #BrandSuccess #FulfilmentSolutions

An interesting industry trends observation of the last 3 months: some might think that Pharma likes to go deeper into complicated strategic and technological projects, but most requests we’ve been receiving are still around the basics of Omnichannel. What you need to know: - Omnichannel marketing in pharma and MedTech is all about selecting and sequencing channels to deliver the right message at the right time to the right person. - A good Omnichannel strategy helps to provide a more engaging brand experience for HCPs, and it makes better use of your marketing resources by unifying channels into a coherent system. - When Omnichannel strategy and launch are done correctly, the channels you use reinforce each other and encourage deeper exploration of your product story. Do you have a specific Omnichannel challenge? If so, let’s chat. #pharmamarketing #omnichannel https://lnkd.in/d4wEDxuy