Reuters Events Pharma’s Post

I’ve got plenty of thoughts on what’s truly needed to operationalize #omnichannel but let’s talk #healthequity for a minute. Equity isn’t some nice-to-have for marketers to feel good about themselves or pat themselves on the back for. But I’m not about to tell you it’s a moral responsibility—which, yeah, it is. Equity is a business imperative. As I go on to say in this piece for Inizio: “An equity lens is critical to more than just accessing care: it can mean important context, like how disease symptoms may show up differently in various patient subsegments. This can have a broad impact on messaging, education, and care.” Read on 👇👇👇 Let’s talk about health equity as not only a way to improve patient outcomes, but also was a strategy to drive your business forward. 🤝 Partner with me and Inizio Evoke 🤝

With advances in data, technology, digital capabilities and AI, #medicalaffairs organizations can leverage an integrated omnichannel approach to close knowledge gaps and respond to the unmet needs of providers. On April 29, I'll be participating in a discussion with Jean-Jacques Murama, medical affairs executive at Eli Lilly and Company, and my colleague Jones Jaick about how medical affairs can use digital capabilities to transform the scientific engagement landscape. You can register here: https://lnkd.in/eUVMKGtt

Amelia's Director of Cognitive AI, Victor Andres Garayar Anlas, joins RH Podcast to discuss the importance of omnichannel customer service, leveraging AI to address industry-specific challenges, managing expectations of AI and more. Tune in here: https://hubs.li/Q027Y1Vz0

Join our leaders, Charles Rink, Omnichannel Lead, Axtria, and Prabhjot Singh, Director, Decision Science, Axtria, for a presentation on 'Measuring the Impact of HCP-focused NBA Programs with Brick-level Data' at Pharmaceutical Management Science Association (PMSA) Global Summit 2023. This session will describe methodologies to measure the impact of tactics and recommendations within the NBA program. Register now: https://lnkd.in/dMutu7p6 #NBA #Omnichannel #ChangeManagement

𝗠𝗼𝗿𝗲 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆? 🔄 The international natural cosmetics fair & conference BIOFACH / VIVANESS is currently running. 👉 Yesterday, we visited the fair and were able to discover various innovations and the latest trends in the industry. I had the pleasure of closing the first day of the conference with a hands-on workshop on "How AI is transforming the natural cosmetics industry". Together with the engaged participants we were able to discuss exciting use cases for AI in the (natural) beauty industry. ✅ I provided the participants with guidelines for designing targeted AI applications. Want to know them too? Read on! 1️⃣ Problem: What is my current challenge that I need to solve? 2️⃣ Solution: How could this problem be solved? What do I want to accomplish? 3️⃣ Data: What data do I need to build my solution? 4️⃣ Use Case: Where can I deploy the solution effectively? Want to learn more about how you can use this strategy for your business? Schedule a call with IQONIC.AI: https://lnkd.in/erndjjPq #vivaness #naturalcosmetics #sustainablebeauty #sustainability #beautytech #artificialintelligence #aisolutions

Insight into the shifting landscape of retail pharmacy The retail pharmacy industry is facing a challenging transformation, with many establishments forced to reduce their store footprint. This trend is largely driven by: - Changing consumer behavior and preferences - Rising costs and reimbursement pressures - Competition from online pharmacies and discount retailers However, I believe AI can be a game-changer in addressing these challenges! By leveraging AI capabilities, retail pharmacies can: - Optimize store locations and inventory management - Enhance customer experience through personalized recommendations and chatbots - Streamline operational efficiencies and reduce costs - Unlock data-driven insights for informed business decisions Let's explore the potential of AI in revitalizing the retail pharmacy industry! Share your thoughts and experiences in the comments below. #retailpharmacy #AI #innovation #healthcare

Attending the Pharma Omnichannel Excellence Conference yesterday provided valuable insights into the ever evolving pharmaceutical marketing landscape. The key themes and takeaways included: 🤖 AI in Pharmaceuticals AI was a central topic but practical applications in the industry are still emerging, presenting an opportunity for those who can bridge this gap. Ensuring solid foundations, trust in the technology across the board, developing compliant solutions and focusing on education are crucial for maximizing new technologies and maintaining consistent performance. 📊 Managing Data Overload Abundance of data is a real challenge. Keeping the customer at the heart of all approaches and having the right architecture ensures we meet real needs effectively. Prioritizing data quality over quantity will also help ensure meaningful insights and actions. 🎯 Personalised Content and Segmentation Emphasis on moving from “macro” to “micro” segmentation, and getting targeting right is crucial for effective engagement, with behaviour change highlighted as a key KPI to measure. #PharmaceuticalMarketing #AI #CustomerEngagement #Personalization #DataDrivenInsights #HCPEngagement And one of my favourite slides below, courtesy of Shima Healey & Abeeha A. ✨

Check out this webinar to hear about a customer success story leveraging #Salesforce to create an exceptional client experience through omnichannel contact center transformation! Register today: https://slalom.ws/463wXlY #SlalomProud #Healthcare