Dry Eye: A 'Phantom Condition'?
Moneo (or Moan-eyo as I have always inadvertently pronounced it, perhaps because of the nature of his or her articles on my subconscious?!?) posted the following point of view in Optician a few weeks back.
With Independents Day - 'Unlocking your practices dry eye potential' - just days away it seems a bit of self-promotion in the form of a comment is in order.
The assumption of the piece is that his friends were fleeced (my words) by a practice allegedly diagnosing #dryeye. We'll never know the specifics or truth of their experience or diagnosis, but there is more than a wiff of the implication that #dryeye is over 'diagnosed' and just an excuse for some colleagues to sell more stuff.
At #iDay24 we have some expert speakers who have 'walked the talk' and who will present the pros and cons of establishing a dry eye practice of any type. They will also help delegates consider just how far they want to take that service based on lots of different criteria.
It promises to be a great conference and if, in the face of the information presented, as many delegates decide not to significantly invest in developing a dry eye service, as those who decide the opposite, then, for me, it's job well done 👍
#dryeyedisease #independentopticians #optometry #businessdevelopment