Renewal Mill’s Post

Bravo on a great user experience, TCHO Chocolate! 🍫 I want to praise a brand that's truly delighted me. I keep thinking I should call them out and now I'm finally doing it. Their packaging rocks! Anyone else agree with me? It looks great, is easy to open AND easy to close, and they understand that I (and most people) don't—and shouldn't—eat an entire chocolate bar in one sitting. Inside the box are three small wrapped bars of chocolate instead of one. The graphics on the underside of the box are SUCH a delightful surprise, too. I also love the fun collabs they’re doing(Equator Coffees, Fieldwork Brewing Co., Third Culture). They’re not hiding the fact that they’re having fun thinking about how we, the customers, are going to interact with their product. I love seeing little details that show you're really thinking about how the end user might want to enjoy your product. One small thing we've done at Renewal Mill is put a ziplock seal on all our mix pouches. It makes sense for something like our 1-to-1 GF Flour mix, but for our cookie baking mixes? Well, we know that sometimes you’re the only one in your house who is gluten-free, and you want to make a little treat just for yourself. On our brownie mix, we (sort of) hid the recipe on the bottom gusset of the pouch to show you how to make a lil single mug brownie so you don't have to use the whole mix at once. We know our users can quarter or halve our mix instructions and save more for later. What other little details have you seen from CPG brands that make you go... "Oh, that's clever!"? (While I'm at it I have to add... The Hoppy Hour was so much fun to try with its clever effervescence 🫧, and their social media content is 🔥) #UserExperience #PackagingDesign #ThoughtfulDesign #CustomerExperience #CPGInnovation #Sustainability #FoodInnovation #ConsumerInsights #ProductDesign #SmallDetailsBigImpact #TCHOChocolate #RenewalMill #GlutenFreeLiving #BetterForYou #FoodPackaging #MugBrownie #SnackSmart