Remerge’s Post

🎙️Clients sometimes face challenges in Q2 & Q3. Host Jeremy spills the survival strategies on the Google Ads Unleashed Podcast! From budget cuts to investing in CRO agencies and gathering customer feedback—discover the smart moves to navigate the tough times. Ready to turn challenges into opportunities? Dive into the full episode now! Available on all podcast streaming platforms. #GoogleAds #DigitalMarketing #PPC #PaidAdvertising #Ecommerce

Don't miss the grand finale of our Add3CONNECT series on our podcast, That Doesn't Work Anymore! 🎙 In this episode, Chris Barr dives into CTV and OTT advertising with insights from industry expert John Ferraro, from The Trade Desk. Discover key strategies, optimization techniques, and upcoming trends shaping the CTV landscape. Listen wherever you get your podcasts: https://lnkd.in/gWPHJn_3 #CTV #OTT #Advertising #DigitalMarketing

Dynamic Ad Insertion (DAI) now accounts for 90% of podcast ad sales🎙️📈 DAI enables advertisers to place relevant ads in a designated spot within a desired podcast episode. Ads are seamlessly stitched in at the time of download and refreshable as needed. Learn more about #podcast advertising straight from the experts at Spotify Advertising and M&C Saatchi Performance: smart.link/q5dn2se99fg5i #digitaladvertising #insights

Interested in learning more about podcast advertising’s impact on website traffic and conversion rates? Check out this case study featuring the UK’s largest builders’ merchant, Travis Perkins, to learn how they leveraged our solutions to understand the impact of podcast advertising in driving traffic to and conversions on their website https://hubs.la/Q02wdt2V0

Hi everyone: Please check out my new podcast with Universal Search's Steven Harnsberger where we talk about OTT universal search and discovery: https://lnkd.in/deBnFuY8 (or listen on any podcast player by searching on "OTT Executive Podcast"). According to Steve, up to 95% of content titles are undiscoverable. What this means is much of your OTT/streaming app's content library never ends up in viewers' search returns. Why work so hard creating/licensing content if no one sees it, and even worse, it never gets monetized? In the podcast, we talk about how you can increase your OTT app downloads by 500-1,000%, and dramatically increase titles watched and increase viewer engagement-- simply by getting your content libraries properly indexed and optimized for search (way cheaper than paying for CTV platform marketing). Or you can meet up with Steve in person this week at CES-- drop him a line at [email protected] #OTT #streamingmedia #universalsearch #CTV

🎧 Podcast Advertising works, but how? Podcast ads have proven to be effective in driving product discovery and purchases. However, ad skipping, ad frequency, ad repetition, and creative execution play crucial roles in shaping consumer attitudes. By understanding these key findings and implementing these executable recommendations in this snapshot from Ad Naseum (a recent report provided by Sounds Profitable), creators and hosts can optimize their ad strategies, enhance listener engagement, and maximize the impact of podcast advertising. 📊 Check out the full report here: https://lnkd.in/dPxQJd7U #podcastadvertising #SoundsProfitable #AdResultsMedia

🎙️Our Brand New 'Connect with Causeway' Podcast is LIVE! "Experiential Marketing & Emotional Connections: Going Deeper with Data" In a world where ads get skipped and streaming services go ad-free, how do you make your brand stand out? Enter Experiential Marketing! 🌟 Join us in the latest episode as we dive deep into this dynamic strategy that's changing the game. 🚀 Don't miss out on this insightful episode! Tune in now and take your marketing game to the next level! https://lnkd.in/g_zwpJeu 🎧✨ #ConnectWithCauseway #ExperientialMarketing #DataDrivenInsights #PodcastLaunch

Podcast Recommendation 🎧 This week, we've been thoroughly enjoying listening to some of the industry's best podcasts. Curation is becoming a hugely popular topic for the (M)adtech landscape, as businesses strive to deliver meaningful, relevant and empathetic customer experiences🚀 We've been tuning into ExchangeWire's latest MadTech Podcast, exploring 'Ad Tech Evolution: Audigent on Mastering Curation in 2024 and Beyond' to learn more ⭐️ Great listen - thank you ExchangeWire team! https://shorturl.at/jAGMU #curation #adtech #martech #customerexperience #content #context #data #silverbullet

Are you coming to Podcast Movement? If so, you won't want to miss this informative panel about the latest capabilities empowering programmatic audio buyers! Our very own CEO, Tamara (Zubatiy) Nelson, PhD will be speaking with Mike Reznick, COO of SoundStack moderated by Flightpath CEO Sean Howard! We hope to see you there! #DirectSales #ProgrammaticSales #Advertising #AdTech #ContextualTargeting

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