Reed Duchscher’s Post

CEO of Night // Manager for the largest digital creators in the world 🛸

5mo

A few months ago, we announced the Charlotte Hornets x Feastables jersey sponsorship. Now, the new Feastables bars are available for sale in the stadium. I made this video to provide more insight into why this partnership is a significant milestone for Feastables, how the deal came to be, and what it means for creator brands moving forward. You know I had to get the home jersey 🔥 #creatoreconomy #mrbeast #feastables #nba #sports

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Transcript

Alright, so I want to talk about this. A lot of people have been asking me questions over the last few months. If you haven't heard, we are now the official sponsor of the Charlotte Hornets. What does that mean? That actually means that we're on the jersey and we're in the stadium and there's a lot of branding that's associated with the team. And so when you watch the Charlotte Hornets game, there's a Mr. Beast Festivals logo now on the right side of their jersey. This one came together relatively quickly. We didn't go into 2023 saying we wanted to do an MBA sponsorship opportunity, really. Just presented itself. And the one thing that I thought was really interesting is this was like the first time that mainstream sports media was actually taking notice and they were reporting on something that we were doing. I got a lot of phone calls. I know the festivals team got a lot of phone calls. And so as you go through Twitter, it's a lot of sports Twitter accounts that just fully report on sports. These aren't YouTube accounts. This is like a different form of media. And so that's one thing that I thought was really interesting is it was picking up traction in a different area. The next question I keep getting. Is can you actually buy the jerseys? You can, you can buy it at the Hornets fan shop. It has the logo on it. I suggest you get the home jersey because I think the blue looks really good with the logo. But they also have white, which is their way jersey. And so this was a really big thing when we announced it. Every 5 to 8 years these deals come up. And so it's really difficult to get one of these sponsorships because usually brands locked them in for a long period of time. If you're a Charlotte Hornets fan, you know that like LendingTree has been the brand sponsor on the jersey. For a long time and there's only one sponsor per team and you can see it if you go online. They have every, every team now and what their associated brand sponsor is and there's a few that were open. The team was under new ownership. LendingTree, for whatever reason or the Charlotte Hornets decided that they weren't going to continue the partnership and we got a phone call from an individual who was connected with the ownership group and they were just wanting to explore it. They knew that Jimmy was a North Carolina boy. He had built his YouTube company in Greenville. And this team is obviously based out of Charlotte. So we're a two hour, 3 hour drive from the stadium. They thought it was a good fit and Jimmy'z been very, very vocal that he is in the state. He is very supportive of the state and his hometown of where the company is. And so being close to where he is and and being in the state of North Carolina was so important because if we would have done it with someone else say Memphis or New York or Dallas, we felt that it just didn't have that that cohesiveness. It's like it just. Doesn't feel right, right. And so the the state being the exact same place where height we he employs all his employees and he has the actual media company. He was like such a special thing for us to be able to do and just weirdly worked out for the rights coming up in in 2023. Lamello was a big reason that we ended up doing this deal. One of the most popular players in the NBA really has a brand that we think resonates with Feast tables. And so him doing the announce video that you guys are seeing here was really a special moment for us and I actually don't know who. It's this creative idea. I think it was actually the Hornets. I'm not sure the Feast tables did this, but super well received. Thankfully we got the deal done. We have a ton planned for next year in terms of what we're doing. You're probably going to see Jimmy show up to a bunch of games and if you want to get a jersey, you can on the shop. There's other brands like Prime, for example, who was partnering with soccer teams in Europe. And so it was something that we knew that other creator brands were looking at doing, but nobody else had been. A sponsor of a team yet we had seen Prime be the sports hydration drink of something else. But the MBA resents a unique opportunity where one brand is, is really the sole sponsor and the jersey patch sponsor of that team. And so we're we are the first creator brand to do a partnership like this where we're on the actual jersey and we're front and center. But I do expect. A lot more creator brands to be started in the future and I would imagine the creator brands are going to continue to partner up with sports. I think there's a lot of crossover. There's definitely a lot of content crossover in what can be created. And so I don't think this is the first. Hopefully it opens a lot of other brands eyes to how they could partner with the MBA and how they could be involved. I just think there's enough creator brands out there yet. You know, let's see 1218 months from now how many creator brands like gain enough scale that can they can do these partnerships. But that's kind of why we were thinking about this as well as like. We we do think there's a lot of crossover and it was pretty exciting for us to be the first creator LED brand to ever partner with a team to be on the actual jersey.

Jim Louderback

Creator Economy Sherpa | Award Winning Curator, Moderator & Speaker | "Inside the Creator Economy" Newsletter | Board of Director | Geek

5mo

Good luck at Stanford today Reed! You going to wear a jersey on stage?

4 Reactions

Ty Sullivan

Let's go camping! RV Consultant with A&L RV in Jackson, Tennessee

5mo

I also find it interesting that the brand, overall, has gotten to this level of penetration in the general public.

1 Reaction

Scott Van den Berg

Founder of CELEB & Influencer Capital

5mo

Love it! I didn't expect that this was a good fit when I heard about it at first, but it seems like a very successful move. It promotes Feastables to a new audience (sports fans) that are not Jimmy's typical audience (I assume) and the fit between Jimmy and the team is very clear. Very excited to see what is next!

2 Reactions

Nicholas Sapnap

Co-Owner @ NRG Esports | Content Creator, eSports

5mo

I have your jersey and you will not be receiving it.

4 Reactions

Valentin KLEINPOORT ⏯

𝐓𝐡𝐞 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐞𝐝𝐢𝐚 | Ex Jellysmack, M6, RTL Group, Canal TF1 ⏯ I talk about strategy, digitalization, creator economy, and behind the scenes of the media world like you've never seen it before.

5mo

Appreciate the insider perspective on the partnership.

2 Reactions

Chris Lloyd

Chief Strategy Officer at Evolved Talent Agency

5mo

Thanks for sharing. Love the public-facing content that you're putting out to provide context and analysis of these deals. Great work

1 Reaction

Jo Rodriguez

TikTok Ads Consultant helping Doctors Educate TikTok Live Creator Network Creator Consultant @ Ali9 Creative

5mo

Love how you put this together

1 Reaction

Al Gaviria

Helping brands, agencies and publisher 🏆 | Ad Measurement AE ⚡ | Storyteller 🗯 | Sales AI Geek 🤖🧠🦾👨🏻💻 |

5mo

This is huge Reed Duchscher. I am looking forward to this partnership and everything Jimmy Donaldson is working on

1 Reaction

Brandon van Eeden

🚀 MrBeast.store: E-commerce | Marketing | Customer Experience | Operations

5mo

Really appreciate the behind the scenes breakdown on this. How fantastic to be able to claim "First!" 🚀

2 Reactions

Jacob Gallagher

Chief Revenue Officer at Charlotte Hornets

5mo

Exciting to see this partnership come alive and continue to build on it with such an amazing team at Feastables. Thank you!

4 Reactions

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