Reebok’s Post

🥂 Last month, Paul Fireman, former Reebok CEO, hosted a reunion with over 300 former and current Reebok team members who worked for the brand during the 80s and 90s in attendance. Alumni shared stories of their experiences at Reebok and the evening was a testament to the lasting relationships the Reebok community has cultivated over the years. 🏀 Among those Reebok lifers was Todd Krinsky, who began his career at Reebok 33 years ago in the mailroom and is now our CEO. He is using what he’s learned from Paul and other leaders to help propel Reebok forward into the future of footwear, including returning to sport and continuing to be unapologetically authentic in every product and campaign we bring to the market. 🚀 In addition to Todd, Angel Martinez, former Reebok CMO, reminisced about early brand partnerships and first-of-its-kind activations that reshaped how companies looked at their partners and reminded alumni of the challenger mentality that catapulted Reebok to new heights. 🤲 Lastly, Paul captivated the room with his energetic recount of the irreverent spirit and fearless risk-taking that built Reebok into the iconic brand we all admire today. 

🍌Last week, Reebok fans (and our employees) went “bananas” over our latest brand partner: third baseman for the Savannah Bananas and content creator Jackson Olson.   ⚾Jackson’s baseball career is as unique as it is entertaining, and he takes our Brand Behaviors of Fearless Risk-taking and Unapologetic Authenticity to a whole new level. His path into baseball and social media stardom is perfectly captured by his mantra, “Don’t Be Afraid 2 B U.”   👏 Welcome to the Reebok Team, Jackson!

♻ Reebok recently partnered with Footwear Distributors and Retailers of America (FDRA) to host over 40 guests from shoe brands, retailers, and suppliers worldwide for a Sustainability Roundtable. Key shoe sustainability and innovation leaders discussed challenges and new ideas to help our industry keep moving forward on traceability, bio, circularity, and more.   🤲 Our CEO, Todd Krinsky, gave opening remarks for the event, focusing on how great it is to see industry leaders from all different brands come together to collaborate and leave the competitive marketplace at the door.   🍻 The day culminated with FDRA’s signature @Brews & Shoes Networking Event, which hosted over 100 people from the footwear industry. All proceeds went directly to Soles4Souls, and Reebok also donated pairs of sneakers to the organization. 🙏 Thank you, Andy Polk, for facilitating this great event at Reebok!

🎖 Reebok’s new performance running shoe, FloatZig 1, was named a winner of the Runner's World 2024 Shoe Awards!   👟 The Runner’s World team considered nearly 100 models across 34 brands, with only 29 shoes being picked as the very best and awarded accolades.   🏃♀️ A winner within the Best Training Shoe category, Runner’s World noted that the FloatZig 1 has “excellent value – lots of cushion per dollar” and is a “comfortable ride for recovery days; these shoes are like putting on your favorite sweatshirt.” 💨 Coming soon: Reebok will release some new additions to the FloatZig lineup, including the FloatZig 1 Adventure trail shoe and the carbon-plated FloatZig X1.

📢 Join us tomorrow both in stores and online. Whether you're a trendsetter, a retail guru, or a customer service superstar, we're looking for shining stars to join our Reebok family! We offer flexible hours, a great team, and our employees get discounts on all seven SPARC Group LLC brands! Interviews and opportunities await you starting this weekend. Visit us in any Reebok store or online at https://lnkd.in/dk5umwEi

🌈This year, members of Reebok's Colorful Soles ERG marched in the Boston Pride Parade as guests of BAGLY, Inc. (The Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth).   🦄 BAGLY was among 315 groups in the parade from all over Massachusetts. To our surprise, Senator Elizabeth Warren marched alongside BAGLY and even took selfies with the crowd!   👟 Reebok participants all laced up in the Pride DMX Comfort shoes.

📰 Thank you, The New York Times and Scott Cacciola for your in-depth profile story, highlighting Shaquille O'Neal and his new role with Reebok as President of Basketball, along with our larger ambition of returning to the sport. 🏀 The article featured interviews with Shaq, Reebok's CEO Todd Krinsky, and Authentic Brands Group's Nick Woodhouse with added commentary from our incredible brand partner, Angel Reese. The story comprehensively depicts O’Neal’s long-term connection and history with Reebok and his passion for reclaiming our rightful place in the sport he loves. 👟 We are excited to share more about our basketball footwear collection slated for Spring/Summer 2025.    https://lnkd.in/dMXxgwRG

Our team was honored to attend the Humanitarian Award Dinner at Gillette Stadium to support our community partner, the Ron Burton Training Village. We can't wait to visit the village this summer, as it's always inspiring to engage with the incredible students there who are destined for great things!

❤Last week, over 60 leaders from the Boston business community joined us at our HQ for an Executive Breakfast hosted by The American Heart Association and 2024 Heart Walk Chair, Scott Daley. 👩💼It was an impactful event where executives from all industries learned more about the significance of heart health awareness and were inspired to provide more resources to their employees. Many even pledged to join the cause in various ways. 👟In addition to the Reebok team participating in The Boston Heart Walk this October, we are excited to share that in partnership with AHA’s “Life is Why” campaign, we will be donating a portion of sales of every pair of Walking shoes sold through 2026!