The process of getting divorced has long been overdue for an evolution, and we were proud to work with Divorce.com to offer a healthier path through one of life’s most difficult events. From research and strategy to brand and digital, we created a system that balances the ease and simplicity of an online platform with the gravitas and professionalism that couples are looking for when making such a significant decision. We wanted everything about the brand and website to meet customers where they are, with design and copy that respectfully acknowledged the difficulty of this moment (rather than promising a quick-and-easy fix, like other online divorce sites), and a homepage that offers an abundance of information to answer the questions we knew they had. An animated line unifies the system by depicting the many ways that Divorce.com offers a smoother path forward, accompanied by a bold tone of voice that’s not afraid to take a stance on why couples today deserve better. The result: a healthier future for divorce, for the good of all families.
Great work ❤️
Great work!
It was a delight to work with your team. Thanks for being such a great partner!