Red Antler’s Post

"We're not just thinking about motion; we're thinking about strategy, design, business objectives, and outcomes at the same time." In our latest interview, we sat down with Andrew Vucko, founder and creative director at Vucko, a brand-focused motion partner. We delved into one of their latest collaborations with Google for Next 2023. We discussed the ever-growing importance of motion in brand design, collaborating with a global brand, and more. Read our latest interview: 'Crafting Motion Identities: A Conversation with Andrew Vucko, Founder of Vucko' now! https://lnkd.in/eepswjaV

About 10 or so years ago I launched Circus Maximus. We didn’t have too much of a launch plan. More like a vague idea that we wanted to offer big advertising rigor and experience with entrepreneurial energy along with a dash of swagger to a new breed of brand. Along the way we worked with many great brands both large, and medium sized, from VC and PE backed, to Fortune 500. Unicorns, and all the rest. We won lots of agency awards, had some big successes, and had a good time doing it. Over that stretch a pattern developed. From that pattern a process developed, too. A blueprint. A way.  A method.  An philosophy. An attitude. Whatever you want to call it. What we developed was an knack for helping brands at a critical phase in their brand development: Launch. So today, I’m announcing that my agency Circus Maximus is relaunching as Launch Party. What do we do? We launch brands. (And products) What kind of brands? CPG/Alcohol/Spirits B2B Fintech A few others, but mostly those. How do we do it? We did what everyone told me not to to: We productized our services into a delightfully bullshit free menu that answers the three questions every client asks: What do I get?  How long does it take? What does it cost? It’s on our website. At Launch Party we know that 95% of all the brands that launch will fail. We give our partners the best chances of being in that 5%. But like many founders, and Han Solo, never tell me the odds. Let’s do launch. https://lnkd.in/gcckw68h

Good things are on the way.

⭐ SEPTEMBER IS THE JANUARY OF FASHION.... AND I CAN BE YOUR NEW CD! ⭐ PURPOSE OVER PROFIT CONCEPT/CREATIVE DIRECTOR LOOKING TO BRING NEW DIRECTION AND MAGIC TO YOUR BRAND! KD Creative is looking for new clients and brands to bring purpose and well-designed content, products, messaging, and marketing to brands with a soul. I design from the first onset of an idea to the last step, delivery to the customer, which is the simple process of concept-to-consumer. No details are left untouched. Now more than ever, brands need to ask what they can do to better the world and help the customer. It is no longer just about the dollars and the bottom line. How are you doing more with less? How are you leading with purpose? If you are a brand that loves to help people with products and events like stuffing backpacks, food drives, and Adopt-a-Family, I am your next Creative partner. We can do so much together with joy and wit. Let's bring sparks of light and imagination to a dark world. Creativity and art are needed in times such as these. If you'd like more content, visit my website, www.kristendolzynski.com, and send a note to see how we can partner. ❣ Kids and Baby have my heart- ❣️Intimates have the power of self-expression and confidence- ❣ Womenswear is the psychology of mindset and next- ❣ Interiors is your safe space and the reflection of YOU- Let's make something together and move the world forward with Good People.

The recent blog post on our website is "Redefining Creativity in the Digital Age: Bliynk’s Vision for the Future". So, we go deeper to shed light on the new wave of creativity and innovation. Look at how Bliynk is carving out the future of digital design and see what this means for brands and businesses. Don't miss the opportunity to learn from our insight and cutting-edge thinking! For more details, please read here. . . . #DigitalCreativity #InnovationInDesign #FutureOfDesign #CreativeVision #DigitalTransformation #DesignThinking #CreativeAgency #BliynkInsights #DesignTrends #NextGenCreativity

Branding is exploding in popularity lately. You see all the usual suspects promoting it; Gary Vee, Hormozi, and so on. We’re “personal brands” now. And this misunderstanding keeps most businesses broke. Branding is creating a buying-reflex associated with you/your business. The problem is this marketing is based on good vibes and associations- not sales. Plus… 💡 Branding takes time to build. 💡 Branding takes considerable time or money or team (aka overhead). 💡 Branding, just like trust, can be lost in an instant. Versus direct-response… 💡 Direct-response needs a few hours to turn a stranger into a buyer. 💡Direct-response can be created at your kitchen table in your underwear. 💡Direct-response can be built upon scientifically. While marketing isn’t as black and white as direct-response OR branding… If you want more sales, you’re missing more direct response. Take email for example. You can share thought leadership pieces.. free content.. valuable resources… and still be broke. There are too many “influencers” to count with large audiences and tiny bank accounts. But when you present offers, talk about pain points, and add proof… you get sales. It’s not hugely public. It’s not glamorous. But it is wildly profitable. Are you promising magic? Or are you getting sales? P.S. Here's a recent commercial I saw before Dune 2 as an extreme example of branding promising "Real Magic" from a bottle of fizzy sugar water. What does your business need? And where is your business at?

Innovation – Is There Really a Limit? #SaturdayCampaignChronicles Imagine driving down a busy street, and your car's paint shifts to match the outfit of a pedestrian walking by. Sounds like something out of a sci-fi movie, right? Well, it seems like reality might not be too far off! I recently came across a video on social media that left me both amused and intrigued. The video showed a vehicle that could change its colour to match the clothing of people walking nearby. Now, I’m not sure if the video was real or just a clever visual trick, but it sparked a thought—what’s the point of having a car that changes colour like a chameleon? As someone who appreciates innovation (even if I’m not the biggest car enthusiast), I couldn’t help but wonder what the consumer demand for such a feature might be. Are we innovating for the sake of innovation, or are there genuine consumer needs driving this? When it comes to innovation, particularly in industries like automotive, tech, or even FMCG, the question arises—how far is too far? At what point do we start pushing the boundaries simply because we can, rather than because it makes sense for the consumer? I believe every innovation should answer a question or solve a problem. It could be making something more convenient, efficient, sustainable, or even just bringing joy. But sometimes, we can’t help but ask: Is there a limit? Should there be? To you, my fellow marketeers and innovators: What factors do you consider when deciding whether to pursue an innovative idea? Is it consumer demand, market trends, or perhaps something else? Whats the future of marketing - personalized experiences and beyond? As marketeers, we're always on the lookout for the next big thing. But when it comes to innovation, is there truly a limit? Are there certain boundaries we should consider, or should we embrace every wild and wacky idea that comes our way? Let’s continue the conversation in the comments! ~ D.K.O #DKOconsulting #commercialorganizationperformance #marketstrategy #brandstrategy #shoppermarketing #routetomarket #revenuegrowthmanagement #salesandmarketing #customerdevelopment #expertconsultation #changemanagement #integratedcommercialexecution #linkedintopbrandstrategyvoice 📸 🎶 📹 Disclaimer: No copyright infringement intended. All rights and credits are reserved for the respective owner(s).

See how we at Adventure Club, as an agency within the Fusion Ecosystem, have masterfully crafted the brand identities of several ecosystem companies, including Fusion itself. From exploration to defining missions and values, our creative process is all about building unique, customer-centric brands. Curious about the power of collaboration and creativity? Go check out the article on how we’ve shaped the identities of companies like Codemate, Fraktal, Coventures and more. 👉 Read the full story here: https://lnkd.in/dkSKXkde

This week marks the one-year mark of Fearless Foundry embarking on a new business model and operating as a creative collective. This past year I have learned SO much about the pros and cons of this ways of working, many of which I plan to share more about in upcoming newsletters, but hands down one of the biggest benefits we've gained from this new business model is the power of partnering with other creatives to extend our abilities and the services we offer. Our strategic partnership with The Key PR and Flight Design Co. beautifully exemplifies this — and unlocks our ability to provide comprehensive and high quality design and PR services to our clients while also allowing us to bring our branding and marketing strategy abilities to other folks that they served. It is an incredible example of how working collectively harnesses all of our abilities for the better. Curious to know more about the partnership and how these services might benefit your brand? Drop me a DM and we can set up a time for a free strategy conversation. #CreativeCollective #BusinessModelInnovation #StrategicPartnership #Collaboration #CreativeAgency #BrandStrategy #MarketingStrategy #PublicRelations #DesignServices #CreativeEntrepreneur

More than just marketers. We're architects of brands, weavers of stories, and creators of experiences. Let's build something extraordinary together. 🚀 Glowth: Your partner in crafting exceptional brands. ✨ #wearemarketers #branding #advertising #storytelling #innovation #creativity #video #glowth #glowthbranding