Red Antler’s Post

If you have a new/smaller pet brand, Tiago wrote some major tips for your brand on our blog, Pethood! 👇 #petbusiness #brandtrust #brandtips #petindustry #petbrand

Brands are living, breathing and energetic beings. Brands are the heartbeat of their organization. A culmination of all of the work that's ever been done and all of the people who have ever cared. Brands can motivate, inspire and grow larger than the resource inputs. But brands can also get dusty. They can pale in comparison to new brands. They can show their age and cry for help. Will you answer the call? Will you step up and commit time, money and energy into caring for the most important asset of your company? I am a brand lover. Just like I can't go to an animal shelter without walking out with an abandoned animal, I can't stand the sight of brands left behind. Abandoned. Not given the chance to live their best life. So I wrote this cheat sheet... because all brands deserve a chance to be great. Tag the brand lovers in your life. And the animal lovers. #branding #brand #marketing #logo #brandstrategy https://lnkd.in/gjGdKw9Y

Updating a well loved brand is always risky It will be very interesting to see how the new brand refresh for Lyles Mapel Syrup goes, so far there seems to be a lot of backlash. I wonder was this expected (probably) and could it have been an opportunity to get some fee PR (very cynical of me I know). It will be interesting to see when all the noise dies down if their brand equity has been damaged. What do you prefer before or after? #brandidentity #packagingdesign #brandrefresh

Uproar! 🦁 Did you catch Lyle's Golden Syrup(partial) rebrand? Lyle's holds the Guinness World Record holder for the world’s oldest unchanged packaging having changed very little in its 141-year history. While not changing the imagery on its traditional tins, its squeezy bottles have had a makeover with a modernisation of the brand's lion and bees branding. This clean modern interpretation of a classic brand is a brave and contentious change that doesn't sit well with some. What do you think, a good or bad move? ----------------------------------------------------------------------------- 😊 If you’re not sure who we are, we are Cut the Mustard, a design and marketing agency based in Devon We believe in helping our clients find their unique voice that resonates with their customers. It’s not what you say, it’s how you say it 💬 If you want to see more of our posts 👀 Then ring the 🔔 at the top of our profile. You can also follow our personal hashtag #cutthemustard #branding #rebranding #cutthemustard

𝗪𝗵𝗮𝘁 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗯𝗿𝗲𝘄𝗲𝗿𝘆 𝗮𝗿𝗲 𝘆𝗼𝘂? Brewery branding & marketing tends to fit into 1 of 4 areas. Here’s a quick guide to understanding where you might fit in the branding spectrum and what you can do about it: 𝗣𝗼𝗼𝗿 𝗕𝗿𝗮𝗻𝗱, 𝗡𝗼 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: This is a red flag area. If your branding isn’t appealing and you’re not making an effort to promote, it's going to be really tough to stick around. 𝗚𝗿𝗲𝗮𝘁 𝗕𝗿𝗮𝗻𝗱, 𝗡𝗼 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: You've nailed the brand look but if no one sees it, what's the point? It’s like having a secret everyone should know about but doesn’t. 𝗣𝗼𝗼𝗿 𝗕𝗿𝗮𝗻𝗱, 𝗚𝗿𝗲𝗮𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Maybe your brand visuals could use a refresh, but hey, you’re out there making noise and people see you. That hustle can make up for a lot. 𝗚𝗿𝗲𝗮𝘁 𝗕𝗿𝗮𝗻𝗱, 𝗚𝗿𝗲𝗮𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: The sweet spot! Your brand looks good and you’re active in the market. This is where you really start to see growth and build a strong community presence. Thinking of a Refresh? If you’re not in that fourth category, it might be time for some changes. I’m putting together something special to help breweries upgrade their game, whether it’s sprucing up that brand or stepping up your market presence. Curious? Hit me up and let's chat! #BreweryBranding #BeerMarketing #BrandSuccess #MarketPresence

What does brand marketing require? Patience. In the gogogo of now, many businesses make the mistake of focusing on the short-term, not the long-term. YETI is not falling into that trap and instead is prioritizing depth and brand-building. This thoughtfulness—and trend avoidance— means that they're creating lifelong customers. Look to YETI for a masterclass in brand strategy. "The product is our heart," CEO Matt Reintjes said of his brand strategy. "The brand is our soul." The lesson: Tell deep stories. Focus on what matters. Also, if you're worried that brand marketing will hurt your growth, know that YETI has gone from under $500m in sales to over $1.5bn with this strategy. Zero in and see your efforts multiply. #brandstrategy #brandmarketing #businessinsights

I've noticed in many #Cannabiscompanies, when a new marketing leader comes on board, their brand logo & packaging #changes—or as they explain ''the logo has evolved'' & improved. But that's not how brands #grow. Brands grow through consistently presenting a #consistent image and consistent brand #livery. Livery is the combination of #colors, images and form that make up a brand's logo, #design & packaging. I'm often amazed that humans can walk into a #dispensary with an #average of 1,500 SKUs of Cannabis products & within seconds pick their own brand and exit. (source: mgmagazine.com) That's because they instantly #recognize their brand's look. Nowadays, I hardly recognize little Cannabis #brands that I once #cherished. Try it yourself in your local #supermarket. Because you know your brand's 'look' intimately, you'll easily find that case of beer you want in a #jiffy—despite there being 30,000 SKUs in an avg. #American supermarket. Net, brands grow by essentially NOT f@*king around with their #logo every 6 months. Changing your brand's #packaging should only be done if you're sure you've thoroughly researched the hell out of it—which means talking to your consumers in a real research study. Just let it be. Like the #owners of this brand did for almost a century and a half. Lyle's is now one of the most #successful brands in the history of that #category. #Cannabis

They finally did it... Remember that Tropicana rebrand from 2009 that costed the company over $50 million because they replaced an orange with a glass of orange juice? Well, the UK division of the company has launched another rebrand, but this time, it actually works. There's some really basic changes here, like swapping the leaf above the 'i' for an orange (which I love) and honing in on the nostalgic, summer vibe that's massive right now. But the most significant change? All their packaging, ads, and campaigns use the iconic orange with the straw through it as their hero piece. It's front and center on EVERYTHING. Why'd they do that? Because the market made it very clear that they LOVED it. One often painful thing about branding, is that it's not about what looks or feels better, it's about what communicates your mission to the market best. In Tropicana's case, the market was obsessed with the orange, and when they scrapped it in 2009, they paid a huge price. Use the market as your guide for developing a brand. As the market changes, change with them. If they don't change, you shouldn't either. Don't get stuck on your own vision in a way that prevents you from hearing the market.

This brand refresh is so slick.