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Content has to have informational gain. It has to bring something new. Create content that gives fresh ↴ Opinion Research Information And you'll be more likely to rank higher in search. Sounds simple, right? Marketing has become so much more complicated. Find out how to really understand your audience today in our latest podcast with host Will Francis and founder of SparkToro Rand Fishkin. Don't miss out Listen here ↴ 🔗 https://buff.ly/3PAezdl _______ #AudienceInsights #MarketingStrategies #DigitalMarketingTips #ContentCreation #IndustryLeaders

A few months back, we had Melissa Yap on the podcast. I realized that I hadn't posted about this episode, so I'm here to make up for it. We talked about her well-rounded content strategy, including: * Why her company MNTN doesn't rely on any single marketing channel * How mastering tools has become a career advantage * Why the content team meets weekly to look at metrics * How Mel balances content creation, email marketing, team management and more I think this is particularly relevant for 2024 planning. You can give it a listen here → https://lnkd.in/dfEfujbx

Voice narration turns marketing campaigns into memorable experiences. Whether it's a radio spot, a promotional video, or a podcast, the right voice amplifies the impact of your marketing efforts, making your campaigns more effective.

Day 4 of 'nuggets' from Rework. Everything is marketing | Pg -193 “Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365. Just as you cannot not communicate, you cannot not market.” – Rework by Jason Fried and David Heinemeier Hansson Listen to the podcast here ➡️ https://lnkd.in/drnACKVK Available on Substack now ➡️ https://lnkd.in/dQvMfPmq

How you think you should sell with your marketing strategy: > We have X years of experience > We’re the best at what we do > Our prices are unbeatable > Buy now, limited slots > Post random content > Book a call with us How you actually sell with your marketing strategy: > Take your clients through a journey > State what you do and who you help > Give out free resources to collect emails > Show (don’t tell) the benefits of your service > Build trust with strong testimonials & social proof > Use one CTA strategically to drive clicks and sales Having a brand is good, but building a strong marketing strategy is better. Make people TRUST you and WANT to buy from you. Don't force them. PS: how can I get invited to podcasts?

🙋♀️ Are you looking to get over a roadblock when it comes to marketing your Private Practice or Service-Based Biz??  Apply for one of my FREE, 1-1 Marketing Reviews and choose the preferred area of focus for your audit: ✨ Website ✨ Messaging ✨ Social Media Profile ✨ Article ✨ Lead Magnet These reviews are an excellent opportunity for you to get a review of your business tactics, activities, and foundations from a marketing strategist who has worked with hundreds of clients and even more folks in her online programs. (That’s me, by the way! ) There is no catch except the fact that they are recorded and will be published on my podcast, Marketing Your Private Practice. So yeah, that is a catch. But well worth it! (Just audio, NOT video!) You get some free marketing from me too!  Click the link to book your Marketing Review! https://lnkd.in/eyjNxFf7   #Freemarketingtips #privatepracticemarketing #growyourprivatepractice

It's Friday which means I'm up for delivering the next epispode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. This time around, I wanted to discuss the importance and impact of ethical marketing practices. From transparency to social responsibility, we'll look at how aligning your marketing efforts with ethical principles can build trust, enhance brand reputation, and contribute to a better world. And all in about 4 minutes of time. As always, you'll find us in the usual places but here's a link to make it easy: https://lnkd.in/grFsJwPR We appreciate your listening and let us know what you think by leaving us a comment below. And please consider sharing if you find the content helpful. Thank you! #marketingtactics #PractialMarketing #PracticalActionableMarketing #EthicalMarketing #Transparency #DoingGood

Did you know podcast listeners are projected to reach 504.9 million this year? With such significant audience numbers, businesses might want to consider podcasts as a platform for audio advertising if they haven’t already. Read our latest blog to learn everything you need to know about adding podcasts to your marketing strategy: https://lnkd.in/e76wmwq2

🙋♀️ Are you looking to get over a roadblock when it comes to marketing your Private Practice or Service-Based Biz??  Apply for one of my FREE, 1-1 Marketing Reviews and choose the preferred area of focus for your audit: ✨ Website ✨ Messaging ✨ Social Media Profile ✨ Article ✨ Lead Magnet These reviews are an excellent opportunity for you to get a review of your business tactics, activities, and foundations from a marketing strategist who has worked with hundreds of clients and even more folks in her online programs. (That’s me, by the way! ) There is no catch except the fact that they are recorded and will be published on my podcast, Marketing Your Private Practice. So yeah, that is a catch. But well worth it! (Just audio, NOT video!) You get some free marketing from me too!  Click the link to book your Marketing Review! https://lnkd.in/eyjNxFf7   #Freemarketingtips #privatepracticemarketing #growyourprivatepractice

Are you sick of using the same old marketing strategies for your podcast and frustrated by getting nothing in return for your efforts? Then it's time to think about using PR. DM me and let's talk.