Red Antler’s Post

Hi Friends! They say absence makes the heart grow fonder, right? Well, it turns out it also makes the banter even better! After a brief hiatus, missing our bickering and debates, we realized we needed to get the band back together! Introducing "Branding Banter, Your Promotional PRODcast" – our new podcast where we bring you riveting case studies, innovative companies, and creative insights from top creators in the branding world. It's like a reunion tour, but with more actionable insights and less roadies! Maybe. Join us as we explore the ins and outs of branding in a way that's informative, engaging, and, most importantly, full of the banter you've missed. From deep dives into successful campaigns to candid conversations with industry experts, we're here to make branding banter! Here’s what to expect: Case Study Spotlights: Unpacking the strategies, challenges, results and more behind successful brands Creator Conversations: Chatting with promo industry rockstars. Interactive Sessions: Your questions, our banter – a perfect match! Submit your questions for a chance to be featured on the show! Stay tuned for some Exclusive Merch! How to Tune In? Follow and like us on Facebook: https://lnkd.in/eiX4XbxW Subscribe to our podcast on the Spotify: https://lnkd.in/edpNgFQA I’d love it if you would reshare this post and spread the banter. Join our community and let’s redefine branding together! #BrandingBanter #PromotionalPRODcast https://lnkd.in/eiX4XbxW

I came across an episode of "A Change of Brand" podcast with David Stevens and Tom Carey from Wolff Olins the other day. They were talking about the LG rebrand, which Wolff Olins' team did an amazing job on. Honestly, I still can’t get over it – the results and the story behind it are just amazing. I learned the importance of being flexible and open to change. Being flexible prevents us and our brands from breaking. Imagine LG, a huge electronics company that has been around for years, doing a brand refresh even when they’ve been well-known for ages. Some might say a brand refresh wouldn’t impact their sales much. But I think what the Wolff Olins team and LG did truly brought the mundane back to life. A “small” change and a bit of a refresh, emphasizing their “Life’s Good” tagline and living it out in everything they do, has brought so much life to the brand. It gives the tagline meaning. It gives the brand meaning. Reviving its purpose in ways that resonate with their audience. Brands need to be relentlessly flexible and clear on their purpose to adapt. Everything can change in the blink of an eye. Our culture evolves over the years. Our clients’ expectations shift. Our market dynamics change. But having a clear purpose in everything we do, and being flexible in finding creative and purposeful ways to adapt and solve new challenges, will help our brands grow and sustain. Change might be scary, but sometimes, at the right moment, it’s necessary. For those of you who are interested in listening to the podcast, here's the link to it: https://lnkd.in/gF69hqYS

Yeah yeah, brand matters. We get it. 👊🏻 If you need any more confirmation though, check out this podcast below discussing the success of Tyrrells Potato Crisps Limited 🇬🇧 investment in brand. This quirky brand with it's fab quality story managed to outperform the category in the very price sensitive handmade crisps (or chips for those non Brits) category. 👏🏻 Building brand equity isn't just about building customer loyalty and standing out from your competitors. Brand equity supports premium pricing (in this case a whopping 29%). 🤩 Building brand equity is a long term game, or as the amazing James Hurman puts it "brand is a constant gardening thing. It benefits from consistency over the long term.” 🤔 what are you doing to invest in your brand? 🤔 Is it working? 🤔 If not, what's the job that needs to be done? Come at us. We can help. Tracksuit. 🚀

☘ 🇺🇸 S3 Ep03: Mastering Simplicity with Margaret Molloy 🙋♀️, CMO, Executive Advisor and recent Global CMO at Siegel Gale. In this rich and comprehensive discussion Margaret Molloy, who only recently announced her departure as the Global CMO at Siegel Gale, discusses the importance of curiosity, mission, continual learning and the ethos of simplicity in branding, characterised by the intersection of clarity and surprise. Margaret discusses the significance of brands delivering on their promises and the challenges of ensuring consistent, user-friendly experiences across multiple touch points. The conversation also dives into the evolving perceptions of Gen Z towards branding and social media, as well as the shifting roles and aspirations of marketing leaders into the boardroom. 04:37 Margaret's Early Interest in Ads and Marketing 20:13 The Importance of Simplicity in Branding 24:28 Challenges and Barriers to Achieving Simplicity 28:56 The Role of a Chief Marketing Officer 31:26 The Expansive View of Branding 37:56 The Impact of AI on Customer Experience 54:51 The Influence of Brands on Culture 56:36 Challenges for Marketing Leaders in 2024 Listen: Spotify: https://lnkd.in/emB_JX6e Apple: https://lnkd.in/e8RSJXB2 Google: https://lnkd.in/exfa7YXj Watch: https://lnkd.in/ePcdDH_5

Taylor Swift's "Eras Tour" Marketing: Deep Insights 🎶 🎙️Inspired by a recent Marketing Over Coffee Podcast podcast episode featuring Taylor Swift, let's dive into her groundbreaking marketing strategies: 1. Building Community: The Swiftie Phenomenon 📣 Taylor Swift didn't just create fans; she nurtured a passionate community. By making her audience feel like valued members of a larger community, she fostered a loyalty that transcends her music.  LESSON: Focus on building connections through genuine engagement. 2. Cutting Out Middlemen: The Power of Control 🤝 Swift took a bold step by partnering with AMC Theatres for the release of her "Eras Tour" film. This ingenious move granted her significant control over the marketing and distribution process.  LESSON: Cut out unnecessary intermediaries to provide control over your brand's narrative. 3. Creating Unique Experiences: The Unforgettable Journey 🌍 Swift's relentless touring, artist collaborations, surprise releases, and the wide range of merchandise at her concerts craft unique, memorable interactions for her fans. In the world of repetitive marketing, her strategy exemplifies the power of creating unforgettable experiences.  LESSON: Think outside the box and offer the audience something truly unique to form deeper, more lasting connections. 4. Turning Exclusive: The Power of Anticipation 🔒 Screening "Eras Tour" exclusively on select days transformed regular movie viewings into eagerly anticipated events. This strategy creates a sense of exclusivity, a key driver of demand.  LESSON: Offer exclusive, limited-time experiences or products to significantly boost engagement and demand of the brand Taylor Swift's approach to marketing goes beyond music; it's about crafting emotional connections, sparking excitement, and creating a profound sense of belonging. Now, as fellow marketers, how do you plan to apply these lessons to your marketing efforts? 🌟💡💬 #taylorswift #trending #music #swift #marketingstrategy

Really enjoyed my conversation with Dave Barr (MCIPS) on his podcast The Real Life Buyer, worth a listen for my brand strategy clients, students and curious people all over! https://lnkd.in/gTDPyWUs We covered topics like: - How brands can resonate among ever-increasing noise - How to craft a compelling brand narrative that stays with people - How brand purpose should have both heart and legs - How to navigate the risks and opportunities of rebranding - How to establish and maintain trust in a brand - How to teach advertising and brand strategy in a changing world Bluegreen Branding Charles H. Sandage Department of Advertising #brandstrategy #b2bmarketing

Marketing pros take note: Give this podcast a listen! If you're a professional Marketer with plans to succeed with your brands, plan to catch these insights into what works...and does'nt...and why.

🎙A great clip with Alessandra Bellini diving deep into what makes a brand not just good, but truly great, that the world’s best brands are managed with unwavering precision. The key takeaway? 🌟 Strict discipline in brand management enables greater creativity. By rigorously controlling their brand elements, these companies can strategically disrupt and innovate without losing their essence. 🔗 Tune into this enlightening conversation to learn how meticulous attention to detail in branding can lead to unexpected and disruptive creativity. Catch the full episode on your favourite platform: ➡️ YouTube: https://lnkd.in/eMKFmTbs ➡️ Spotify: https://lnkd.in/eqbSuE95 ➡️ iTunes: https://lnkd.in/eSTKYBKG The Places We'll Go Show is sponsored by Marketing Skills Trust. Ritchie Mehta #Tesco, #MarketingInsights, #CustomerEngagement, #RetailIndustry, #MarketingStrategies, #ConsumerBehavior, #CommercialOutcomes, #BusinessGrowth, #MarketingPodcast

The traditional approach to marketing is dead. In today's digital age, consumers are bombarded with messages from brands all day long. To cut through the noise, you need to adopt a more holistic approach to marketing that combines branding and performance. This is where 💡#brandformance comes in. 💡#Brandformance is a term combining the concepts of branding and performance. It defines a campaign that combines objectives, both branding and performance oriented. By combining branding and performance marketing, you can create a more effective marketing approach that is more likely to reach your target audience and achieve your business goals. In my latest podcast episode, I discuss the future of marketing and how 💡#brandformance is the key to success. Listen to the episode here 👇 https://lnkd.in/ekczZ6SV #brandformance #marketing #podcast #business #futureofmarketing #branding #performancemarketing #holisticmarketing

We say this a lot because somehow each episode turns into our favorite but, last week we had the privilege of interviewing Chris Hood. With over 35 years experience in multiple digital industries from movie to music, working with some of the biggest companies such as Fox, Google, and Universal, Chris is a wealth of knowledge on innovation and what it takes to build a successful company that is focused on customer satisfaction. Chris is also the author of @customertransformation in which he dives into customer focused marketing and business through a seven staged strategy for attaining customer alignment. Be sure to listen to the full Synovial Marketing Masterclass episode available on Spotify and Apple Podcast and leave a review to let us know what you think of the show! #customertransformation #businessinnovations #challenges #problemsolving #newidea #uber #innovation