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Industry Update 🚨: Ulta Beauty and Credo End Partnership As a consolidator for Ulta Beauty, we're following the news of their split with Credo (launched in 2020). This collaboration brought curated clean beauty brands to Ulta's Conscious Beauty platform. 🔑 Key Highlights: - Launch and Expansion: The Credo Collection, featuring nine clean beauty brands, initially launched in 100 Ulta stores and expanded to 200 stores. - Continuing Influence: Despite the end of the partnership, Credo's co-founder and CEO Annie Jackson will remain on Ulta's Conscious Beauty Advisory Council. - Challenges and Achievements: Both companies gained valuable insights and expanded their reach, but scale challenges and differing business strategies led to the mutual decision to conclude the partnership. For a detailed look at the insights and implications of this development, check out the full article on Beauty Independent. At Capacity, we continuously adapt and evolve with industry changes to provide top-notch fulfillment services for all our clients. Let's keep pushing the boundaries of what’s possible in beauty and beyond. 📦 Read more here: https://bit.ly/45AtFX6

Think a retail giant teaming up with a beauty powerhouse is just a gimmick? Let’s talk about Target and Ulta’s collaboration. This wasn’t just a random move; it was a strategic counter to Sephora’s aggressive expansion and efforts to broaden their distribution. Target with its massive customer base, has always been a go-to for everyday essentials, but its beauty aisles? Not exactly top-tier. Enter Ulta Beauty, known for its comprehensive beauty product range and expertise. By setting up mini Ulta shops in select Target stores, they aimed to offer a more elevated in-store experience for beauty enthusiasts. Target leverages Ulta’s beauty expertise to attract new customers, while Ulta benefits from Target’s foot traffic. It’s a partnership that looks good on paper, but does it really revolutionize the shopping experience, or is it just a strategic play against Sephora? This blend of strengths could redefine retail collaborations, but what do you think? Will this partnership make your beauty shopping better, or is it just another sales strategy? Comment below, share your thoughts, and follow for more insights! Think these strategic partnerships happen easily? Think again. To establish a partnership that endures and achieves results, brands need experts in developing and establishing strategic partnerships.

While it's been a few years ( 😉 ) since I've operated a business, I was recently asked by some leaders from powerhouse brands if I had any advice on navigating the rather daunting, and unpredictable industry right now. My answer was fairly simple: Don't get bogged down by all of the complexities, but rather focus on the basics; always through the lens of the customer. The right product, at the right price, in the right location at the right time is a timeless formula to follow, and let technology be the enabler. Here's my short list I shared with them that served me well over time: (I am sure I'm forgetting some things, please feel free to add to my list!) 📌 Play offense, not defense. Decide what you are going to stand for, and do just that. You cannot be all things to all people. 📌 Don't chase the competition. That will be a race to the bottom for someone. 📌 Stay true to your brand DNA, and your customers. Customers will be loyal and shop with you if you are consistent, transparent, authentic and have what they want and need. 📌 Focus on delivering an exceptional customer experience in every channel, and across all touch points. That includes everything from discovery to unboxing and beyond. Communication and convenience are key throughout. 📌 Look at all of your expenses with laser focus. If it doesn't impact the customer, reconsider its necessity. 📌 Reassess pricing strategies, leverage AI insights, and remember: your first markdown is your least expensive. 📌 Take care of your team. They are your backbone. Make sure they feel valued. In these challenging times, collaboration matters more than ever. We all have insights and strategies that have helped us survive and thrive. If you've tried something and found success, please share! Mattel, Inc., Allbirds, Jane.com, RITEAID PHARMACY Olaplex Inc. (Nasdaq: OLPX), #retailsurvival #foundationsinretail #retail101 #multichannelretail

This is the story of how two friends shook up a $2.4 billion industry to transform Harry’s Razors into an overnight success: Jeff Raider and Andy Katz-Mayfield met during their first week as undergrads at Penn. Despite vastly different backgrounds, they bonded over shared frustration with overpriced drugstore razors. After graduating in 2007, Jeff worked 80-hour weeks for a NYC consulting firm while Andy climbed the ranks at a private equity firm. Despite their success, they wanted more from their careers. On a weekend trip to buy shaving supplies, Jeff and Andy encountered the same outrageous prices they had encountered in college. They joked about launching their own superior but affordable men’s grooming brand. After researching the market, they discovered that the $2.4B shaving industry was dominated by two main players: Gillette and Schick. Consumers were price-gouged for basic razors. Jeff and Andy invested $10K each from their savings to launch Harry’s in 2012. They leveraged world-class German blade engineers and direct-to-consumer sales to disrupt the status quo. Harry’s sleek, simple branding stood out from cluttered drugstore shelves. Their affordable, high-quality razors and shave products quickly attracted a loyal customer base. Harry’s acquired a German razor factory in 2015 to drive further growth. Vertical integration enabled greater quality control and higher margins as an end-to-end operation. In 2016, Harry’s expanded offline into Target stores nationwide. Brick-and-mortar retail boosted brand visibility and opened access to new demographics beyond their online D2C model. Harry's carved out a new niche by emphasizing simplicity and fairness in an outdated category. Today, they're eyeing an IPO that would value the company at more than $1 billion.

I'm partnering Future of Retail X to share my thoughts and experience around optimising the retail media opportunity while ensuring a positive customer experience. This is the first of a 4 part series. Follow them to hear more from other experts on the future of retail! #retailmedia #ecommerce #marketplace #customerfocused

While 2023 presented challenges for companies across industries, Indie Beauty brands continued to celebrate wins. For many companies 2023 was a year of successful product launches and building brand awareness. 2024 has brands focused on growth, with goals to increase retail partners, employee headcount and sales. Click below for insights from Indie Founders and executives, and let us know your thoughts in the comments. #beautyindustry #indiebeauty #2024planning #founderstories

REVOLUTION BEAUTY Shows Strong Progress with Upgraded Guidance REVOLUTION BEAUTY has released a positive trading update, indicating an improvement in profitability and revenue growth for the fiscal year ending February. The company now expects adjusted #EBITDA to exceed £12.5 million, surpassing previous guidance. Its strategic focus on the #Masterbrand, core categories, and select geographies is producing positive results, despite short-term impacts on sales due to the exit of lower-margin products. Additionally, cost-saving initiatives and major product launches are contributing to growth prospects. CEO Lauren Brinkley remains confident in the company's ability to achieve its growth ambitions, following a challenging period marked by various issues. “Our major product launches for 2024 are ahead of plan as we focus on fewer and more impactful new products. We also opened our TikTok shop this week and are preparing to go live with a new direct Amazon US #partnership in #May. I remain highly confident about our growth prospects and our ability to become a top five mass beauty player.” #RevolutionBeauty #ProfitabilityProgress #StrategicFocus #ProductLaunches #ConfidentLeadership #BeautyIndustry Ref: https://lnkd.in/gu3DKsEp

I am super excited to announce that our incredible Xpert Advisor, Amy Bott, is bringing her expertise to the table at Future of Retail X! With an impressive portfolio featuring big names like Gymshark, Snug, and The Growth Foundation, we're truly fortunate to have Amy on board. Stay tuned for her invaluable insights, see a first glimpse here: 💥 Marketing with Intention It's a given that businesses will regularly review their metrics and data against target or historical results to benchmark current performance and inform marketing priorities. Some businesses will do this as frequently as several times a day. The metrics available can be a wealth of information but can also be overwhelming. In some instances, I've seen a lot of knee-jerk reactions due to numbers not being where they had forecast or targeted. This panic can lead to a long list of reactive urgent actions for various functions of the business to complete ASAP. This can then cause teams to be overstretched but also makes it difficult to understand the true commercial impact of actions. If performance does improve, which action was it that drove it? In my experience, I have learnt that speed is key in driving growth, but direction is more important. 💥 The Power of Singular Focus What I've seen work best is when businesses are clear on the metrics that matter to truly drive positive commercial impact. The single metric that matters for that week should also be defined to provide a focus and clear direction for various business functions... Want to read more? https://lnkd.in/eXBZhYf5 Sign up to our waitlist now at [email protected] to unlock unparalleled insights, unforgettable events, and unbeatable networking opportunities. #retailnews #retailinsights #retail #fashion #ukretail #retailmarketing #fashion #beauty #retailconsultant #wecomm #futureofretail

Food for thought 🤔 Did you know Estée Lauder actually owns ALL of the companies you see in the picture below ⬇️ ? Did you know Rodan and Fields was also owned by Estée Lauder and sold in all major Department stores like Nordstroms and Bloomingdale’s? Did you also know Our Founders, Dr. Katie Rodan And Dr. Kathy Fields are the only ones in history to buy back their own company, pull it from department stores glass shelves and empower the people who were actually using it ? They CHOSE to leave the retail space and to give us, the consumers, the opportunity to be entrepreneurs. DM for more info about the products, the company, the business, and the brand.

𝐋𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐋’𝐎𝐫𝐞𝐚𝐥: 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐑𝐞𝐦𝐨𝐯𝐚𝐥 𝐂𝐚𝐧 𝐇𝐚𝐩𝐩𝐞𝐧 𝐭𝐨 𝐀𝐧𝐲𝐨𝐧𝐞 Imagine this your business is doing great, and everything is going smoothly. Then, suddenly, something changes, and you're no longer part of the picture. This is exactly what happened with L’Oreal, a giant in the beauty industry. They decided to start selling directly on Amazon, effectively removing all third-party sellers from their listings. Just like that, those sellers were gone. The lesson here is that no business is immune to change. Whether you're a small business or a large corporation, you need to be adaptable. You should sell your products on multiple channels, build a strong brand, and stay informed about changes in the market. Even the biggest companies can face unexpected changes. Ephraim Rosenberg #Ecommerce #BusinessStrategy #BrandBuilding #MarketAdaptation #AmazonSellers