Recom’s Post

🐮🍎 Whether you’ve heard of the brand or not, there’s no denying that Stew Leonard's has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

🐮🍎 Whether you’ve heard of the brand or not, there’s no denying that Stew Leonard's has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

🐮🍎 SMILE IT'S FRIDAY... When food meet entertainment ; great and quick read before Easter. Whether you’ve heard of this brand or not, Stew Leonard's, a US brand, has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

We’re beyond excited to have international retail buyers from The TJX Companies, Inc at this year’s Foodpreneurs Festival! The TJX Companies, Inc, represent over 4,800 stockists worldwide (including T.K. Maxx) and are looking for gourmet and specialty food brands from Australasia and Southeast Asia to stock at their stores across the US, Canada, Europe, and the UK; so if you’ve been wanting your products to go global, now is your chance! 🥫🌍😎 Why apply to pitch your products to the TJX Companies, Inc? • Gain access to millions of customers in international markets who value quality and affordability. • Expand your brand's reach beyond your home region with their extensive network. • Benefit from their expertise in sourcing, merchandising, and retail operations. How to pitch? Head to our website https://lnkd.in/ggeQva44 and: 1. Buy a ticket to Foodpreneurs Festival (you can't pitch without one). 2. Read ‘FAQs-Pitching to Buyers’ (they are super helpful for any questions relating to pitching at Foodpreneurs Festival). 3. Apply to pitch to the TJX Companies, Inc, by May 7th here: https://lnkd.in/gEGrnAEC If your pitch application is successful, you’ll hear back from the Festival on May 15th.

Poppin’ into 2024 with #realness! 🍿🍾 Honouring the good and the bad behind EATABLE INC.’s 2023 highlights reel… ☀️TOP 3 HIGHLIGHTS: 1. Hiring some key team members I knew early on I wanted to invest in surrounding ourselves with the right expertise to fill our gaps. It paid off exponentially by allowing us to pursue big opportunities confidently, and expanded our networks through our team and mentors. 2. Securing over $350k in non-dilutive funding Through e-commerce funding, strategic debt and grants, we secured capital for hiring, facility improvements and to roll out improved packaging and products to set us up for retail success. Our team has demonstrated our “scrappiness” by getting lots done with relatively little while making micro pivots along the way. 3. Landing some AMAZING collaborations We’ve had the opportunity to collaborate with household names that transcend the snacking space. This year, we’ve innovated popcorn for Bacardi, Barefoot Wine and the OSCARS 🤩 with some exciting partnerships in the pipeline for next year. ⛈️TOP 3 LOWLIGHTS: 1. Walking away from a listing opportunity with a huge national retailer The path to profitability is filled with tough decisions and our choice was heartbreaking 💔 because we couldn’t make their desired pricing work with our margin goals. It ended up being a huge wake-up call that gave us valuable insights on how we should create future product lines for mass retail success! The silver lining? We dodged a bullet that could have killed our company if our only motivation was to get a big logo on an investor deck. 2. Having some team members move on (for various reasons both personally and professionally). I take every single one of these tough conversations to heart. I consider my team an extension of my family, but I also understand that #startuplife is not for everyone. I’m grateful to everyone who has been part of Team EATABLE’s journey and wholeheartedly support their next phase! 3. Feeling the impacts of the #hustle on my mental health and well-being Our digital and social circles are usually full of inspiration and motivation, but we all have those days where we fall into comparison, shiny object syndrome, and feel like inadequate versions of ourselves. There have been times I’ve let those bad days manifest themselves in unhealthy ways, impacting my ability to show up at work and at home for my family and 2 little ones. We’re proud to offer a Health Spending Account as one of EATABLE’s employee benefits to ensure we are able to help support our team’s wellness goals even as a small biz. One of my resolutions is to prioritize self care, get better at drawing boundaries, and move at a pace that feels SUSTAINABLE. After all, it’s about the journey and there’s no such thing as overnight success. Wishing you a healthy and happy 2024! Thanks for being on this wild ride with me. ❤️🍿🍾

This article comes out on the heels of a post I made yesterday. Not directly related- but outside of the ever evolving retail landscape and the move to shop online as Matt Garfield stated, department stores such as Macy's have been known to offer a vast amount of categories and sku's and a more than confusing promo pricing strategy. This almost always leads to an overwhelming shopping experience for the customer- especially if you are trying to attract a digitally savvy consumer as a way to evolve. More consumers are choosing quality over quantity and brands and companies that are experts in their specific niche. That niche💡, however, could be anything as long as its claimed, proven, and executed with excellence. ➡️ From a product category, to specific manufacturing processes, to their in store experiences, all the way to offering amazing value at the right time at the right prices ** 😉 aka off price. Cheering Tony Spring and the Macy's team on as they build their bold new chapter. Amy Pocsik Brenda M. Salamone Sally Marrer Meghan Houle, ACC #retailstrategy #retailinnovation

Ohhh shiny..you've seen the screens we did for Angus Steakhouse well guess what...we did the same for their sister company Steak and Company and they look just as awesome!! So forget your boring single page teeny tiny writing menu boards, that you forget to update, are static with no lovely piccies or videos and give me a call and join the touchscreen menu revolution. #restauranttechnology #touchscreens #wowfactor #interactivedisplay #dontbeboring

Stay Tuned ..

This pisses me off. It’s December 27th and already we’re advertising Easter. Let us finish enjoying one holiday before we start to monetize the next. I don’t know if this is the fault of Co-op or Cadburys Schweppes PLC but what happened to the 12 days of Christmas? Brands need to raise their game and protect the values they push hard in the run up to December 25th. Stop chasing sales and focus on values. #christmas #christmasseason #christmasmood #retail #retailindustry #retailmarketing #retailfuture

Did you make it to this morning's The Financial Services Forum seminar on brand consistency? Connect with LEAP's Head of Group Marketing and Business Development, Joanne Merecido to continue the conversation. Or, get in touch to catch up on what you missed. #brandmanagement #advertisingandmarketing #marketingtips