Recom’s Post

Craving some mid-week brand-spiration? "Joy" is the Hollywood equivalent of a masterclass in branding. Mangano, with her Miracle Mop, isn't just selling a cleaning tool; she's selling her story, her passion, and a little slice of her life. When she steps onto the QVC stage, it's not a sales pitch; it's a one-woman show. And boy, does she steal the limelight! It also showcases the critical role of personal branding and audience understanding in launching a successful product. The sales don't just trickle in; they explode. So, if you're seeking a crash course in branding, grab some popcorn, settle down, and let "Joy" do the teaching. #Xclaymation #Joy #Movie #Branding

🕶️ Deion Sanders' Bold "Visible Blenders" Shades! When Deion rocked "Visible Blenders" sunglasses, it caused quite a stir. But he stayed true to himself, proving authenticity is key. Brand leaders take note: partnering with authentic leaders like Deion can resonate with audiences, especially with tech like Google's shopping innovations. 🛍️🚀 #DeionSanders #VisibleBlenders #Authenticity #InfluenceMarketing #GoogleShopping it’s personal.1.2M🤑who got next?

Have you read? Phoebe Philo has spoken. Honestly, I found the interview quite dull because it transpired it is an exercise she doesn't like. As a consequence, it felt like Vanessa Friedman had to fish for information and embroider around the few things Philo told her. One thing, I am so skeptical about is how she lamented about the logistics of having an online business, probably to vaguely answer the many complaints customers had ordering on her platform. It didn't sit well with me because these are issue smaller designers with less money and no back up from LVMH handle and have addressed before. If they had the audacity to say their platform was a work in progress - because that was what was said in a nutshell in this interview - they would be pilloried (and this with a price point that is not Phoebe Philo's). Logistics, for an online retailer, will never be perfect in my opinion, BUT it doesn't prevent you from striving for achieving the best. A couple of days ago, I listened to a podcast with Mytheresa North America president in which she explained that logistics, returns, etc., will always be an issue that online retailers have to constantly solve. As an example, she explained how when she ordered from multibrands in the US her order would take one to two weeks whereas Mytheresa, which has its distribution center, in Germany, still manages to cater to customers in the USA within 3-4 working days. So, there are examples to learn from. Just saying. With a work in progress with an entry price point of $10,000, you better justify the bad service. #fashion #fashiondesigner #phoebephilo #logistics https://lnkd.in/eEwkiAXA

Day 4: Things I learn from talking to strangers - Gen Z edition Ask someone their thoughts and they’ll tell you! I asked a Gen Z student what she’d want a global chocolate brand’s “big bosses” to know about her generation… here’s what she said: “I'd want them to know that we really like representation. I think we really want to see ourselves in the people that are ambassadors for the brands. I think that's very important. And I think also social impact. I think we want to see you guys like doing stuff. We don't just want to see you in our fridge. We want to see you out there.” Read that last bit again. “We don’t just want to see you in our fridge. We want to see you out there”. Preach. #TalkToStrangers  #SmallData #GenZ #HumanInsights #Qualitative  #KnowPeopleAsPeopleFirst

What happens in Vegas, stays in Vegas… Except for these hot tips from our CEO Chelsea M.R. Hirschhorn. She spoke on a panel at Shoptalk last week and spilled the tea on how we’ve built Frida into the trusted parenting brand it is today, 10 years after launching the OG NoseFrida… 1️⃣ “At Frida, trust is really equal parts credibility, authenticity, and a little bit of vulnerability. Which may sound weird, because on its face, maybe a brand isn’t supposed to be vulnerable or demonstrate any weakness. But it’s just an indication of our commitment to risk taking and our comfort with a lack of certainty.” 2️⃣ “The credibility aspect for us is: Do your products do what you say they’re gonna do […] We have a lot of conviction in the science and efficacy of our products and we’re comfortable introducing entirely new concepts to parents. When we do that, and when we win, it really enforces a deeper connection with the consumer in a very meaningful way.” 3️⃣ “Authenticity plays a big role. And for us, we accomplish that through content creation. Really raw, really realistic portrayals of the experience. Not in an attempt to instill fear, but in an attempt to introduce honesty and candor to the conversation.” Soooo, let us know–which conference or trade show should we hit up next? #corporateleadership #brandbuilding #marketing #retail

To expand on others a little .. the positioning process is discovering an existing segmented territory where the closest competitors already reside in the target customer’s mind and identifying a significant unfulfilled attribute left open by the competitors. Then claiming the differentiated beneficial position and use the competitors 'generic to the segment' positionings against them to develop clear brand messaging that stands out. #positioning #segmentation #branding

Not having focus is blocking you from getting beyond 7-9 figures. What is your North Star? Identify what matters the most in your business and see your team hit milestone after milestone. I so appreciate Katia Beauchamp, cofounder of Birchbox and CEO of Beckham Beauty, sharing this important lesson with our Pinnacle Global Network. When you’re clear with your goals, your team will understand that too. And there’s no other way to go but up! #scaleyourbusiness #successbeyond7figures #scaleit

3 lessons about branding from Miley Cyrus' latest hit, "Used to Be Young" Miley Cyrus may not be scouring the data to launch her latest product on #amazonfba, But she can teach us some valuable lessons about branding: 1. Reinvent or risk irrelevance. From Disney darling to rockin' rebel to independent woman, Miley is always evolving. Successful brands, just like people, develop with time. Don't get stuck replaying the greatest hits until you fade into obscurity. Embrace growth and change. Strive to become the best version of your brand you can possibly be. 2. You're not for everyone. And you shouldn't try to be. Doing so will dilute your point of view. Know who your brand is. Know who your audience is. There will always be haters. Don't let them block your path to greatness. 3. Authenticity is key. Miley doesn't disown her younger self. She celebrates who she was (mistakes and all), while embracing who she's become. Lean into what makes you different. Don't be afraid to get real. That's where the magic is. #brandenthusiast #ecommercemarketing #branding