"Defining Event Tech Standards"
In today’s market, selecting event tech is difficult. Without a way to filter solutions, the larger the list becomes, the lower the probability of making accurate matches. But what if we could redefine how we categorize platforms—creating specific categories that align with industry standards?
Here’s the challenge: those standards don’t exist yet. That’s where GoLucid, LLC comes in. Imagine if GoLucid was working to create those industry benchmarks, making it easier for solutions to explain what they offer clearly and for buyers to trust that the terms they use are accurate and validated. This would lead to more precise research results and foster a deeper understanding of technology advancements.
GoLucid, LLC gathered a wealth of information in its research process. So far, we've identified and classified over 450 companies in the event technology space. Our research involved reviewing their websites and flagging them in our master database, as verified through this initial step. From there, we contacted companies to set up introduction meetings, clarify who GoLucid is, and gather specific data points about their event technology framework. As part of this engagement, we asked companies to complete a survey on two verticals:
1. The event segments they serve, and
2. The specific event technologies they offer.
Finally, we scheduled hour-long demos where companies could present their platform, explaining how they operate, what problems they solve, and who their ideal customer profile is.
While not all 450 companies completed the full lifecycle, a significant sample did, giving us valuable insight into how these platforms function. However, we realized our research had gaps, particularly in the second vertical question about the event technologies they offer.
Due to word count, this will be continued here: https://lnkd.in/gnhm8pfz
Are We Defining Event Tech Correctly?
Event tech websites tell us very little about what a solution does. Without a way to filter categorizations, making accurate matches becomes increasingly complicated. But what if we could redefine how we categorize platforms, creating categories that become industry standards?
This is where value begins.
#EventTech #Innovation #GoLucid #EventTechStandards
