Today we have launched our new Sport is Calling campaign, that builds on our Sport is Calling brand platform established in 2020. This campaign showcases our belief that when someone answers the call of sport, incredible change can happen. This is why we advocate for the transformative power of sport. Our GM eCommerce & Marketing, Rosemary Martin comments: “Brendan and Sinead’s stories demonstrate rebel’s belief that sport can be the catalyst for incredible change and growth in our lives. Not just physically, but mentally too”. Developed with our partners from The Monkeys and inspiring Australians nationally, this integrated campaign will run across owned, earned and paid media and features the incredible stories of two everyday Australians whose lives have been transformed when they answered the call of sport. Meet: Brendan Cullen – the outback ocean swimmer, who battled drought and depression before finding swimming, going on to swim the English Channel. https://lnkd.in/g8gqWAiF Sinead Diver – the never-too-late-athlete, who joined a run club while on maternity leave and found she had a real talent, that now sees her with the women's fastest marathon time. https://lnkd.in/gHECUWd9 #sportiscalling #rebelsport
Sport is Calling | Brendan Cullen
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Love it - game me the goosies :) (goose bumps).
Rebel Sport great campaign. Would love to speak to someone in the team involved about a collaboration idea with my long distance charity walking
What an amazing story! Beautifully executed, well done team
Senior Performance Marketing Manager - Rebel
1wAmazing stories!! So proud working for rebel and being a Broken Hill girl even closer to my heart!!