re:act’s Post

📣 NEW ROLES IN THE CREATIVE TEAM 📣 To continue to build out Gem and Pamela 's team here across re:act and Split, we have opened up the following roles: Midweight Graphic Designer (full-time) - https://lnkd.in/e7-wvshi Senior Photographer and Videographer (could be full-time / part-time or freelance - DOE) - https://lnkd.in/erixSju3 Freelance Graphic Designer (freelance) - https://lnkd.in/eDMmRtWj Please share / comment for your network to see accordingly. Click into each of the above links to view the description and breakdown of the roles. PS - our office is dog friendly. #Teamreact

We're now just over 23k followers now on our Masterbrand page on TikTok 👏 👏 If you want to go BTS at officially one of the fastest growing independent marketing agencies in the UK, then our IG and TikTok handle ( @re_actmarketing ) gives a warts and all view of the business. But who else can relate to Daisy and Emilia when it comes to their boss following them on social? 👀 👀 Great work as always coming from our lovely hard working Social Team! #Teamreact

🔔 HOT OFF THE PRESS 🔔 Be honest, how many of you have started watching random new sports since the Olympics had began? And the other question.. how many of you have turned to social media as your 'go to' during the Olympics? Also.. is it us, or has Love Island returned to it's iconic 'EVERYWHERE' status on social this Summer? The majority of our clients whose Bullseye features watchers of both big Summer events have been running reactive dark posts and organic posts since the events began.. Our approach to the planning always remains grounded in the data, and this data has helped many of our Always On clients' brand planning, as well as their Campaign moments. We ran some exclusive research with our friends at Ingenuity this week, looking at social trends and behaviour this Summer. ✔️ Just under 2/3rds of respondants aged 25 to 34 claim to use social media more during these events 🏝️ 44% of people aged 16 to 34 have said they are seeing more Love Island -based content this summer (2024) But most importantly, consumers want brands to get involved too! 🎵 58% of millenials and 52% of Gen Z agree that brands add enjoyment to these sorts of events 😄 And an impressive 32% of survey respondents believe that brand content makes following events like the Olympics and Love Island even more fun Crucially, an engaged community continues to be way more likely to buy... 🛒  57% of people aged 25 to 34 and 48% of those aged 16 to 24 that we asked are more likely to buy from brands they interact with on social media. When getting involved in events that mean something to your target consumer.. think of the 2 R's.. Relevancy (is the event relevant to our consumer / will they actually care?) Reactivity (can we react quickly and be 'on trend' without being totally irrelevant?) Here's to the weekend! ☕ Thank you TechRound (featured below) , Roastbrief , Creativepool , LBBonline - Little Black Book , Mediashotz and Mobile Marketing Magazine for the feature on our exclusive research. https://lnkd.in/eCEgeCqh #Teamreact

THE CRYSTAL CELEBRATIONS BEGIN 💎 💎 Over the weekend, Team re:act successfully installed our OOH Capsule with Medik8 at their first stop of the UK tour that will be encouraging consumers to sample their Deluxe versions of Crystal Retinal 3 and 6 across the country. For the last few months, the team have been working closely with both the Global and Local Teams at Medik8 to bring this immersive experience to life. The brief was to launch an out-of-home experience in celebration of Medik8’s Crystal Retinal Serum with a pop-up in two iconic locations across the UK. We have now started at Battersea Power Station and then next weekend in Manchester Arndale – if you are in the area next weekend (13th-14th July), drop in to get your deluxe sample! Working meticulously with the team, we designed and managed the final Capsule with our in-house production capabilities to meet Medik8’s specific requirements and to ensure that the purpose of the experience brought the iconic Crystal Retinal to life with a futuristic, and interactive capsule. With sampling on the ground targeting their Bullseye consumer – the Capsule brought on and offline excitement. We are really proud of how the result turned out (some shots / videos of how it looked in the attached). A huge Well Done to Team Medik8 within the re:act team - Pamela , Emma , Lucie , Gem , Anuradha , Jada , Henna , Emma , Tom , Ram , Marcus , Bianca and Simon for all of your hard work on this project 🫡 And a huge thank you to the clients over at Medik8 that were super supportive across the projects in the last x5 months - Laura , Holly , Heather , Imogen , Ciara , Sidra , Amy , Robyn and Rob . Not only did the team here at re:act work on this OOH experience, but we have also landed the Global social assets to go alongside the launch ( @officialmedik8 ) which also started to go live on Friday last week. We worked across different mediums utilising in house photo and video studio , in house post production and CGI capabilities to bring the campaign to life. These assets have been shot using our in-house production studio alongside our social experts to create digital-first content that will cut through.. globally! As we always say, teamwork truly can make the dream work and for this project, that has never been truer. 🤝 Huge well done to all our fantastic team for their hard work and dedication. Today's press coverage from the campaign is featured here: https://lnkd.in/efh6Avb8 https://lnkd.in/edcutU85 #Teamreact