Razorfish’s Post

Well, this confirms what those of us in the #communications space already knew: #AI editorial use requires oversight, supervision, and more oversight! Without it, your brand may be in for some embarrassment as Microsoft recently found out. Technology has a definite place in almost any organization's internal and external messaging activities. But it's far better to execute with caution than to have to develop a #crisiscommunications strategy after the fact. #KellyeMedia https://lnkd.in/gibpjYhV

A "Microsoft Travel" article not explicitly attributed to AI recommends visitors to Ottawa check out the Ottawa Food Bank - and visit on an empty stomach! In these early days, we have the gift of goofy reminders that AI is by its nature a 'truth-shaped' extrapolation and mimicry of the human mind, spirit, and perspective. (Microsoft in particular takes the cake lately). The fact that AI has been so rapidly deployed to replace humans in creative content would be even more tragic if we hadn't already spent decades dismantling sources of income for artists and writers, all while degrading the occupation as 'not a real job.' While LinkedIn and the business world inherently leans toward technocratic and profit-driven logic, we have to think beyond that. The spark of human creativity and connection is something that needs to be nurtured and prioritized even when it fails to turn a profit. We've profoundly lost sight of that as a culture, and I would argue it has made us lonely, uninspired, and homogenous in thought.

How are you keeping up with the lightning pace of AI advancements in Travel? Join over 800 other execs who get a brief weekly scoop on all the big things that have happened the week prior via the Everything AI in Travel newsletter. Got no time to read? No worries - there is a summary audio version you can listen to in just a few minutes on your commute to work (link in first comment). Both are free. And when you decide you need to move and do something in your own business there is a Slack group to ask deeper questions, find developers and builders or the tools already built you can implement (link is in the Newsletter for subscribers). It is also free (for now but not forever) Here is what others learned last week: https://lnkd.in/gVRBwVRT - get it straight to your inbox by signing up.

Did you miss our session on Digital in AI for Travel Marketers with Frederic Chanut? 😢 Well, you can now watch the recording and learn how to go beyond basic Chat GPT prompts and create content at scale for travel brands. 🙌 Many thanks to Frederic Chanut, Riccardo Fumagalli, Cecilia Cebada, Rohit Gupta, Andrew Patterson, Leann Chan, James Bardsley and more for the learnings in this presentation. 👏 https://lnkd.in/gCWvbJnZ

Imagine dedicating 30 minutes of your time to every past customer and prospect, understanding them, considering their past purchases, and introducing them to new destinations and experiences. AI makes this possible. AI can offer insights akin to face-to-face interactions but on a larger scale and at a faster pace. For specialist travel businesses, AI provides an unparalleled opportunity to anticipate consumer preferences. Read the article by Pimento Member Agency Spike Insight on our blog here: https://lnkd.in/eSYJW-pr #TravelMarketing #AiTravel

2024 has started. What kind of run will it be? -Getting serious about first-party data -Generative AI is still in the spotlight -Experiences continue the move to the center stage, and more in this article by PhocusWire: #traveltrends2024 #travelindustry

Calling all travel marketers 🚨 According to this, in 2024, generative AI is a friend - AND a foe 🤖 Read four other truths for travel marketers here below 👇 https://lnkd.in/eJ6775MY #TravelTechnology  #Travel #GenAI #AI PhocusWire

Interesting read for those interested in how to differentiate in this highly competitive market , using AI on top of usual good management practices.

This research suggested that 80% of travel companies plan to increase their use of AI specifically in the year ahead. With nearly a third (32%) expecting it to have the biggest impact on customer service and customer experience. Spike Insight have an additional view ... AI data modelling which predicts outcomes can improve targeting, bookings and revenue Eg. Identifying (and ranking) which customers are most likely to book again? Thanks TravelTech Show for sharing these results. #Travel #Insights #AI #PredictiveModelling