Razorfish’s Post

I look forward to this discussion on all things AI, focusing on the digital economy, particularly the impact of analytics and algorithms on consumers and society, Internet media, marketing, and e-commerce. #artificialintelligenceforbusiness #artificialintelligence #productleadership.

I am curious to explore the ethical dilemmas that AI marketing presents, especially since AI can now create fake influencers or short videos with artificial characters and voices. Does this discredit a brand/agency? Does this take away or infringe on the role of an influencer? Does this create barriers to entry or jeopardize established concepts? #AI is a unique tool that can be beneficial, but I see it take way from talented designers and creators.

This week's word is: Connection My thought this week is about reflecting on our learnings and how well Ryan's presentation to the SRMC went. However, now isn't the time to rest on our laurels because I'm up next! That's right, on October 20th I'll have the pleasure of presenting to the Culver City Chamber of Commerce on #AI and its impact on business and digital marketing. More information is coming up soon! #DigitalMarketing #ArtificialIntelligence

Continuing our robust exploration of AI and marketing as strategy, practice, and profession in this special American Marketing Association members only monthly webinar. Keeping up and advancing ahead with insights from our industry leading scholars, developers, strategists and policymakers. You definitely don’t want to miss this one💥#marketing #ai #marketinginnovation #insights #marketingcomnunity #strategy

A few thoughts on how to approach AI as a non-technical marketer -- like myself. Explore, be curious, and consider real life needs a specific AI feature (not AI or GenAI at large) might help solve. I'd love to know what other ways people are learning about AI. Recos for newsletters, podcasts or follows are welcomed! Thanks for this fun Q&A, YouTube Advertisers team!

“AI is a tool, not a strategy, created to enhance the creative endeavor and unlock greater creativity.” Last week we partnered with Campaign US as Razorfish CCO Anthony Yell joined industry-leading experts, Mastercard’s Cheryl Guerin and Intuit Mailchimp’s Jeremy Jones, to discuss how marketers could benefit from understanding both the potential and the limitations of AI and its disruption within the industry. Take a deeper dive here: https://lnkd.in/gbkFrp9N

Great to be part of the Mastermind Business Club held at Infuse in St Albans. Some very interesting and full discussions on the challenges facing Marketing in a difficult economy and how to embrace the use of AI to make it work effectively in your business. Barclays has just published a really inciteful Impact Document on AI which is worth a read and quite thought provoking. How are you using to improve your business performance? https://lnkd.in/eGzf35Y9

The start of this year has been both a challenging and an exciting time for financial institutions. Innovative new technologies are redefining the sector, shaping the services that financial organisations offer and the ways in which they interact with consumer.  With Generative AI predicted to play a big role in the financial sector this year we've notes 3 top trends to keep an eye out for!👀  #Finance #FinanceIndustry #GenerativeAI #digitalmarketing #digitalmarketingagency #stembrands

Episode 2 of the 'Insights from the Programmatic Trailblazers' video series features Dan Slivjanovski, Chief Marketing Officer at DoubleVerify, who talks the talk on the importance of verification when it comes to driving campaign performance in the age of AI and attention. Here Dan shares his thoughts on: – AI-created content, both good and bad – How fraudsters are harnessing the power of AI – Algorithmic dynamic octa optimisation, and much more! Watch and read the full interview here: https://lnkd.in/g3GBWuqR #Programamtic24 #programmaticadvertising 

It feels very orienting to get these thoughts down on paper. (pun intended?) Here's a bit more work on information product theory for the newsletter. Just trying to develop a sturdy intellectual framework for building forward-looking media products. I've been asked about this so often recently that I'm actually becoming a bit, dare I say, optimistic that AI media products won't be completely useless indefinitely. Also, I need to turn this line from the newsletter into a sign, for my tapping purposes: "The biggest threat to forward-looking product development in media is well-connected outside soothsayers speaking directly to your executives over golf and making sexy promises." [p.s. this newsletter is free, put in your email and you can read it!] https://lnkd.in/eYK7sP2P