Are you seeing Meta’s “Made with AI” label on more social content? Razorfish’s Cristina Lawrence and Andrew McKernan explain what’s happening, provide important context, and offer implications for brands and marketers on the ever-evolving intersection between GenAI tools and creative. Read here: https://lnkd.in/gcgx5KUU
Interesting that the label has already been changed to "AI Info", following backlash from photographers/creators and brands.
It's nice to see Meta taking a relatively proactive rather than reactive approach to content moderation.
Nice to see that they're actively evolving this with user and industry feedback. Is there a way to turn on the label within Meta if the signal is not detected? TikTok is currently using a longer label, "Creator labeled as AI-generated" when the user manually marks it as created by AI.
Grace W.
2w
Keen to see how this evolves as the conversation about AI and energy seems to be bubbling up across social.
David Kahn
2w
Fascinating insights into Meta's 'Made with AI' labels and their impact on content transparency. Important for brands navigating AI in digital marketing. Looking forward to seeing how these developments shape digital marketing strategies moving forward!
Good read. Will be interesting to see if the labeling has its intended consequences in the long term.
Rain Newman
2w
Love that Razorfish is proactive in AI and offers their employees personal training!
Dawn Siegel
2w
Good to know!
Chris Haines
2w
Good to know!
Social & content lead. Obsessed with giving consumers what they might *actually* want, while driving business results.
2wCountdown to the other platforms' moves... 3...2...