Raw Sugar Living’s Post

Where to spend your marketing money and focus when you are a new brand. Here you go…

TARO ice cream! - Taro is light purple and similar to ube, purple yam. It is a tropical root vegetable and food staple in African, Oceanic and South Asian cultures. Taro is usually less sweeter than ube. As ice cream, it is slightly sweet and nutty in flavor with coconut and vanilla remnants. Event Marketing! - My favorite marketing strategy is Event Marketing because it is in-person and real-time engagement. It can be an impactful marketing channel that can help: -Build brand awareness -Increase customer engagement -Educate prospects and customers -Generate leads -Upsell customers

How frustrating is it when your marketing isn’t delivering the results you’d hoped? I’ve been there. The cause can often be traced back to a mistake in your strategy. That’s why it’s important to measure twice and cut once. Spend the right amount of time up front getting your thinking right. That isn’t a step in the process that you should shortcut. Sure it can look like inertia to those not in it. But it’s high quality thinking that will save you ⏱️ 💷 and 😭 in the medium and long term. I’ll share a link to some templates that will help in the comments. ====== I’m the founder of Big Black Door - we help food and drink brands to get their marketing pointed in the right direction.

Did you know that the National Watermelon Promotion Board uses innovative marketing strategies to keep watermelon in the consumer's mind year-round? Quite the fruitful endeavor they've mastered!

How frustrating is it when your marketing isn’t delivering the results you’d hoped? I’ve been there. The cause can often be traced back to a mistake in your strategy. That’s why it’s important to measure twice and cut once. Spend the right amount of time up front getting your thinking right. That isn’t a step in the process that you should shortcut. Sure, it can look like inertia to those not in it. But it’s the high quality thinking that will save you ⏱️ 💷 and 😭 in the medium and long term. I’ll share a link to some templates that might help in the comments. ====== I’m the founder of Big Black Door - we help food and drink brands to get their marketing pointed in the right direction.

Unleash Your Marketing Creativity: Embrace Fresh Ingredients! In the ever-evolving world of marketing, staying ahead requires a willingness to explore new flavors. Today, I challenge you to break free from the usual recipes and seek out fresh ingredients that can elevate your marketing! Embrace diversity in taste and open your palate to unconventional combinations. Remember, marketing brilliance often comes from unexpected pairings! Discovering these ingredients won't just add a hint of flavor - it'll infuse a burst of creativity and innovation into your marketing, taking your creations to new heights of deliciousness! So, what's your go-to method for finding unique marketing ingredients? Share below! ⬇️ Let's mix up the conversation! 💬 #MarketingInnovation #FlavorfulCreations #ElevateYourDish

Why is Colgate toothpaste so popular? Here is the Short marketing case study of Colgate-Palmolive #marketingcasestudy

Marketers often grow bored with their own marketing efforts, especially when new leaders take charge. There's a common belief that radical changes everywhere are needed to drive growth, but this approach can be counterproductive. While fresh ideas are important, the value of consistency and continuity in building a brand's "mental availability" is often underestimated. This was exemplified by the cautionary tale of Tropicana's disastrous packaging change in 2009, which led to a 20% sales drop in just two months. The pressure to change isn't limited to packaging but can affect various aspects of marketing, including websites and advertising. https://lnkd.in/dZWPsqXB