Rational 360’s Post

In a shifting media landscape, journalists and commentators have been able to distinguish themselves with strong personal brands. Different media figures’ brands will resonate more strongly with certain audiences, and knowing the right journalists to reach out to is critical for a successful communications campaign.    Our newest report identifies the media figures who are most followed by Fortune 500 CEOs. These figures are trusted sources of information relied upon by the top business leaders in America, and their reporting is the most visible in this group.    Read the full list of the top 70 media figures for Fortune 500 CEOs here: https://lnkd.in/edpCkr7k

As reported in this morning's POLITICO Playbook, we're proud to announce the addition of senior Republican strategists Ed Patru and Riley Bechdel to our bipartisan leadership team. As we head into an uncertain political environment in 2025, Ed and Riley will provide unique, experience-based perspectives to clients who need a clear-eyed view of how to move the needle on their priorities in a new Washington.

Anatomy of a Meme: How Moo Deng Went from Thai Starlet to World Phenomenon   Have you ever wondered how a meme becomes a meme? At Rational 360, our social listening and research team constantly monitors the online conversation to understand what is trending and driving engagement.    What can we learn from Moo Deng the hippo's path to internet stardom? Virality is not always linear. See below for major inflection points during Moo Deng’s journey to become a viral sensation:   8/12: Poll for name begins.  8/20: Poll for name closes. 9/11: Asian and European outlets began coverage and were quickly amplified on social media.  9/17: Moo Deng is catapulted into the Western cultural zeitgeist.   Want to learn more about how the online conversation around your brand or issue is evolving? Reach out at https://lnkd.in/eXsSvq57.

What power players would be ascendant in a President Harris administration? Our team mapped the circles of influence around her so you can start laying the groundwork for 2025. Download the report and learn how you can start communicating with this key audience today: https://lnkd.in/drFYEnSu

If elected, what would a Trump-Vance administration mean for policy in Washington? Our latest report identifies the individuals who are most influential to the newly-minted Trump-Vance ticket. Read the report today: https://lnkd.in/egkrxwtb

Our employee-owners had a sweet time celebrating the announcement of our ESOP! 🧁   As Rational 360 continues to grow, our ESOP will provide team members with an ownership stake in the company’s success. Learn more: https://lnkd.in/dBzYPC7D

We’re proud to formally announce the formation of the employee stock ownership program (ESOP) at Rational 360!    The ESOP gives every employee at Rational 360 the opportunity to become a partial owner of the company and build long-term wealth as we continue to grow. With the formation of the ESOP, Rational 360 has become the largest employee-owned, independent public affairs firm in Washington, DC.    Rational 360’s ESOP builds on the company’s all-in partner approach. Data show that ESOPs consistently:   ✅ Build wealth for employees ✅ Produce better outcomes for companies and clients ✅ Motivate employees to succeed ✅ Create an ownership culture at the company   Our ESOP will only strengthen our ability to support our employees and deliver for our clients. Read the full announcement: https://lnkd.in/dBzYPC7D