Rakuten Advertising’s Post

😱 Did you know that marketers are losing $1.4 billion annually to fraud? That's almost 10% of all affiliate marketing revenue. As the industry grows, so does the problem, with fraud rates rising to 15-30%. The rise in affiliate fraud is driven by the prevalence of fake web activity. How to safeguard your business from the risks of affiliate fraud? Try Bluepear and get: ✅ 24/7 monitoring of branded search queries to catch fraudulent PPC bidding; ✅ Detailed reports with publisher IDs and ad screenshots; ✅ Brand protection and lower organic traffic costs. 🛡️ Request a demo: https://loom.ly/Qe_pm8s Stay vigilant and protect your business from the growing threat of affiliate fraud! #Bluepear #Brandprotection #Affiliatemarketing #Digitalmarketing #Brandbidding #Detectiontool #Paidsearchaffiliatemonitoring

We have one question 👇 Are you in or out? Feeling left out of the biggest affiliate marketing event of the year? Missing out on invaluable networking and learning opportunities? 😟 Imagine not joining Don Batsford, Jr. (Head of Industry, Google), Jackie Goldstein (VP, Commerce, New York Post), Ross Eckert (Strategic Content Partnerships, Walmart), Camilla Cho (SVP, eCommerce, Vox Media), and Reid Webb (Director, Commerce Partnerships, The Daily Beast)... along with 3,500 top affiliates, advertisers, ecommerce sellers, networks, and tech suppliers... This is your chance to network, do business, and learn from some of the most impressive leaders in the affiliate marketing space at #ASE24, July 29-30 in Manhattan! Learn how to: 🔍 Algorithm Proof your Traffic ⚖️ Understand Emerging TCPA Litigation Trends and FCC Rulings 📈 Master a 360 Affiliate Ads Strategy connecting Meta, Google, and TikTok Ads for maximum ROI Meet thousands of partners, from mass media publishers and bloggers to coupon and cashback websites, at the biggest affiliate marketing event on the East Coast. 🔥 Don't miss out! Book your ticket before we SELL OUT FOR GOOD https://bit.ly/ASE24AIM #ASE24 #AffiliateMarketing #AI #Google #LeadGen

We often see 𝐢𝐅𝐫𝐚𝐦𝐞𝐬 used to manipulate engagement across an affiliate program. A lot of programs actually have rules in their T&C's forbidding their use but they tend to pop up anyway. Here is a good example of how they can be abused. This 𝐬𝐮𝐛-𝐩𝐚𝐫𝐭𝐧𝐞𝐫 is masked via this 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐧𝐞𝐭𝐰𝐨𝐫𝐤, with no referring information or any insights passed through to the brand. The sub-partner has managed to artificially tag 𝐢𝐅𝐫𝐚𝐦𝐞 𝐜𝐥𝐢𝐜𝐤𝐬 onto each page view as this user browses the site. The user arrived organically through a Google search, and then from the 2nd pageview onwards (line 2), an iFrame pops up within 5 seconds of every pageview. - 𝘗𝘢𝘨𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘭𝘪𝘯𝘦 2 > 𝘪𝘍𝘳𝘢𝘮𝘦 𝘤𝘭𝘪𝘤𝘬 𝘰𝘯 𝘭𝘪𝘯𝘦 3 𝘸𝘪𝘵𝘩𝘪𝘯 2 𝘴𝘦𝘤𝘰𝘯𝘥𝘴 - 𝘗𝘢𝘨𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘭𝘪𝘯𝘦 5 > 𝘪𝘍𝘳𝘢𝘮𝘦 𝘤𝘭𝘪𝘤𝘬 𝘰𝘯 𝘭𝘪𝘯𝘦 6 𝘸𝘪𝘵𝘩𝘪𝘯 3 𝘴𝘦𝘤𝘰𝘯𝘥𝘴 - 𝘗𝘢𝘨𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘭𝘪𝘯𝘦 7 > 𝘪𝘍𝘳𝘢𝘮𝘦 𝘤𝘭𝘪𝘤𝘬 𝘰𝘯 𝘭𝘪𝘯𝘦 8 𝘸𝘪𝘵𝘩𝘪𝘯 5 𝘴𝘦𝘤𝘰𝘯𝘥𝘴 - 𝘗𝘢𝘨𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘭𝘪𝘯𝘦 11 > 𝘪𝘍𝘳𝘢𝘮𝘦 𝘤𝘭𝘪𝘤𝘬 𝘰𝘯 𝘭𝘪𝘯𝘦 12 𝘸𝘪𝘵𝘩𝘪𝘯 3 𝘴𝘦𝘤𝘰𝘯𝘥𝘴 - 𝘗𝘢𝘨𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘭𝘪𝘯𝘦 13 > 𝘪𝘍𝘳𝘢𝘮𝘦 𝘤𝘭𝘪𝘤𝘬 𝘰𝘯 𝘭𝘪𝘯𝘦 14 𝘸𝘪𝘵𝘩𝘪𝘯 1 𝘴𝘦𝘤𝘰𝘯𝘥 This user actually completed their purchase at line 9 and then left the site. They then came back 6 days later (line 11) to cancel, but as the system is still in place, the iFrames continue to pop up following each new pageview. There was also actually legitimate engagement with a cashback partner on line 4 here, but as the iFrames continue to generate, this fraudulent sub-partner won the attribution for this sale away from the cashback partner. This type of activity has so many negative effects on a program, and damages confidence both on the brand and the publisher side. Brands end up rewarding fraudulent partners, and genuine publishers have their genuine commissions stolen away. #affiliatemarketing #adfraud #clickfraud

So Google announced big news in December with major implications for the affiliate marketing industry. They are phasing out third-party cookies ("3P cookies") in the Chrome browser starting in January and finalizing the rollout by Q2 2024. What does this mean for online retailers still using 3P cookies? Well, they simply MUST adapt to these changes, and implement cookieless tracking methods for their affiliate programs. Get more details in this post from Wildfire Systems, Inc's Head of Product, Ian Miller: https://hubs.la/Q02k2jyV0 #thirdpartycookies #3pcookies #privacy #cookiefreefuture #digitalmarketing #affiliatemarketing #ecommerce #onlineretail #tracking #attribution #adtech #consumerprivacy #postcookieera

Cyber Weekend is fast approaching, with many brands opting to promote the sales period early 🛍️ Did you know Australian shoppers spent more than $7.1 billion across the four days between Black Friday and Cyber Monday in 2022? Since Black Friday and Cyber Monday eclipse Boxing Day in terms of sales figures, it makes more sense for affiliate marketers to double down on their focus. For advertisers and affiliate marketers, this Black Friday affiliate marketing guide will help make the most of this important sales period: https://bit.ly/3QKWRDR

😫💸 Are you tired of losing money due to fraudulent affiliates? Protect your brand with BluePear's AI-powered tool. Request your free demo 👉 https://loom.ly/MM65zWQ With BluePear, you can finally take control of brand bidding. Our AI-powered tool detects fraudulent PPC bidding before it damages your brand, saving you valuable resources 💪 Discover the benefits of BluePear: 🔍 Monitors your branded search queries 24/7 across all device types and regions; 📊 Provides detailed reports with publisher IDs and screenshots of their ads displayed for your branded queries; 💲 Keeps your organic traffic costs low while protecting your brand; ⚖️ Disputes non-compliant affiliate traffic and provides a brand protection solution. Try our brand bidding monitoring tool for free and protect your brand today🛡️ Request a demo 👉 https://loom.ly/MM65zWQ ___ #BluePear #BrandProtection #AffiliateMarketing #DigitalMarketing #BrandBidding #DetectionTool #paidsearchaffiliatemonitoring

🍪 Cookie Stuffing: The Dirty Secret of Affiliate Marketing You Never Knew About Let's talk about cookie stuffing. It's a sneaky tactic that's costing legitimate businesses millions. 💸 Here's how it works: 👉 A fraudster creates a website or tool. 👉 It secretly drops affiliate cookies on your device. 👉 If you later buy from those merchants, the fraudster gets paid. 👉 Genuine affiliates lose out. Big time. Sounds harmless? Think again. One scammer swindled eBay out of $28 million! 😱 But here's the kicker: It's incredibly hard to catch these digital pickpockets. 🚨 Why It Matters: Affiliate marketing is a system where businesses pay others for bringing in clicks or sales. If Publisher X sends visitors to a retailer like Amazon, they earn a small percentage of the sales. But with cookie stuffing, a sneaky scammer also gets credit (and money) for the sale by dropping multiple cookies. This "cookie stuffing" creates wrongful attribution, stealing credit from legitimate publishers. 💡 Reflecting on this, it's clear that protecting our reputation as both affiliates and programs requires constant vigilance. #AffiliateMarketing #AffiliateManagement #CookieStuffing

Cookie stuffing may seem harmless to boost affiliate income, but it’s a shady practice that can have serious consequences. In this article, we’ll take a closer look at cookie stuffing and why you should avoid it at all costs. #cookiestuffing #security https://rfr.bz/l6kcb4c

In this edition of the Digiday Research Briefing, we examine how Amazon is facing #retailmedia competition from Walmart and Target, how publishers are preparing for Amazon #PrimeDay despite a drop in affiliate commerce revenue and how X’s CEO was on a mission to drum up business at #Cannes, as seen in recent data from Digiday Research.

👉 Picture this: You're browsing your favorite online store, and suddenly, a personalized offer pops up just for you! That's the magic of #affiliateextensions - they appear only after you land on a website, providing targeted recommendations and exclusive deals. 💥 Say goodbye to random ads and hello to a tailor-made #shopping experience! Download the report now to discover how affiliate extensions are revolutionizing the way >> https://bit.ly/3ZcjKE1