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🇬🇧 Discover the contrasting priorities in Europe's CTV advertising landscape. While privacy concerns dominate in Italy and France, the UK is laser-focused on ad placement and fraud prevention. Learn how to navigate these distinct landscapes in our comprehensive report https://hubs.li/Q02xxpKZ0 – created in collaboration with Google Ad Manager. #CTVadvertising #BrandSafety

🎞 Is Ad Fraud Stealing Your Budget? 5 Types You Need to Know About Ad fraud is a major problem for advertisers, publishers, and the entire digital advertising ecosystem. In 2023, it's estimated that advertisers lost $84 billion to ad fraud. That's 22% of all online ad spend! Learn more about ad fraud to prevent it⤵

Unveiling the Future of Ad Fraud Protection: Discover ClearTrust! In the ever-evolving digital landscape, your business deserves the ultimate shield against ad fraud and invalid traffic. Say hello to ClearTrust - the game-changer in safeguarding your online advertising investments. Whether it's mobile, desktop, or connected TV, ClearTrust offers an unparalleled, flexible approach to validate traffic and protect your ad impressions. Why settle for less? Dive into the world of ClearTrust and experience the magic of precision filtering and evidence-based decision making. Let's transform your digital journey together! #DigitalMarketing #AdFraudProtection #OnlineAdvertising #TrafficValidation #ClearTrustRevolution #ClearTrust

Data privacy regulation on CTV advertising is tightening, so brands must be prepared! Not only is data stewardship a top concern for many consumers today, but the responsible use of data enables the best possible viewer experience - including the ad experience! The 4A's, or American Association of Advertising Agencies, is urging brands to proactively develop comprehensive privacy strategies specifically for CTV. Here's how: https://lnkd.in/gK2JkxmE #ctv #ott #ctvadvertising #digitaladvertising #dataprivacy

This week a new ad fraud study released by Juniper Research shows: 👉 22% of all online ad spend will be lost this year to ad fraud 👉 30% of mobile ad spend will be lost to fraud in 2023 👉 Money lost to ad fraud is expected to reach $172 billion by 2028 What is one solution that can prevent marketers from wasting their budgets to ad fraud? Digital media assurance. We've developed a media buying guide that introduces a digital assurance solution and takes a practical approach to explaining: ✔️ Common ad fraud misconceptions ✔️ Why it’s important to take a multi-layered approach ✔️ What a publisher audit is ✔️ The benefits of buying audited media ✔️ One buyer’s journey in implementing these solutions Learn more and download the complimentary guide: https://hubs.li/Q023yXG10 #adfraud #marketing #programmatic #media #assurance

Fraud in digital advertising is a serious issue, and Connected TV (CTV) isn't immune to it. With nearly $24 billion spent on CTV advertising globally this year, fraudsters see fertile ground for their schemes. According to EMARKETER, CTV bot fraud rose by 69% in 2022 alone. From botnets manipulating CTV inventory to counterfeit servers creating fake impressions, the methods are diverse and damaging. So, how do we stop CTV fraud in its tracks? Read our blog post to learn about effective strategies for combating CTV fraud, such as buying inventory directly from publishers and embracing outcome-based TV measurement (ie: focusing on actual sales not vague metrics like audience reach). Forewarned is forearmed! Demand transparency and accountability in your CTV advertising efforts. https://lnkd.in/gUGXFr3z #CTV #ConnectedTV #CTVFraud

Eliminating Fraud Results in a Lift of 20-30% in Impressions for your Programmatic Buys.  CTV Media is taking on the $22B lost on programmatic ad buys from fraud & waste that the ANA Study has found. https://lnkd.in/eqYhfxRR

How do you fight Ad Fraud? The scourge of ad fraud looms large over the digital advertising realm, posing a formidable challenge to marketers worldwide. Its pervasive presence not only undermines the potency of marketing endeavors 📊 but also inflicts considerable harm on profitability 💰. As we venture into 2024, the imperative to confront ad fraud head-on has never been more pressing. Ignoring its insidious effects jeopardizes the very essence of brand growth 📉 and imperils the integrity of our digital advertising ecosystem.

@juniper research estimates 2023’s ad fraud damage at $84.2 billion (out of a global spend of $382 billion) and projects it will more than double ( 105%) by 2028 to $172.3 billion. 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023 https://ow.ly/RaTQ50PQU6e