Rakuten Advertising’s Post

** 🔍 *New Insights on Google’s Role in Header Bidding Setback* A senior exec from The Trade Desk Inc. has reportedly testified at the Google trial about the major setback faced by header bidding. This pivotal admission sheds light on the competitive dynamics within digital advertising and highlights Google's significant influence. Header bidding allows website owners to offer ad space to multiple advertisers, maximizing revenue opportunities. However, recent revelations suggest Google's dominance might have stifled this practice within the industry. The testimony has raised essential questions about competitive fairness and the digital marketplace's power dynamics. Why does this matter? In the programmatic advertising world, fair competition fosters innovation. The trial's outcomes could prompt regulatory changes impacting us all. Stay informed and read the full article to understand the broader implications for publishers and marketers: [Article Link] #DigitalAdvertising #HeaderBidding #AdTech #GoogleTrial #MarketCompetition #TheTradeDesk **

Google to Face £13.6bn Lawsuit Over Online Advertising Google will face a £13.6bn lawsuit accusing it of having too much control over online advertising. This decision comes from a UK court, allowing the case to go to trial. The lawsuit is led by Ad Tech Collective Action LLP, which claims Google’s actions have cost UK online publishers money. Claudio Pollack, from Ad Tech Collective Action, said this ruling is important for those hurt by Google’s behaviour. Google’s legal director, Oliver Bethell, called the lawsuit "speculative and opportunistic" and said they will strongly defend against it. The case is about advertising technology (AdTech), which helps decide what ads people see online and how much publishers get paid. Ad Tech Collective Action says Google promotes its own services over competitors', leading to lower earnings for publishers and high fees. The lawsuit includes all relevant UK publishers unless they opt out and is funded by an unnamed third party. Google is also facing investigations from regulators in the UK, Europe, and the US for similar issues and has previously been fined billions by the European Commission. #google #advertising #googleads

Is Google tweaking your ad costs? The US Department of Justice thinks so. Here's the scoop: The DOJ recently highlighted that Google has increased ad prices by up to 10%. This revelation follows Google's own admission to "frequently" adjusting auctions by 5%. While Google describes these changes as minor, some advertisers believe the real impact could be much larger. We've broken down the main points from the latest antitrust trial and what they mean for you as an advertiser. Swipe through to discover how these adjustments might be affecting your campaigns and the steps you can take to safeguard your budget!

Google vs DOJ: The Monopoly Dispute The U.S. Department of Justice is once again taking Google to court, accusing it of monopolizing the online advertising market. The DOJ argues that Google has been controlling key processes—buying, placing, and exchanging ads—making it difficult for competitors to thrive. Google counters by claiming its tools benefit both advertisers and publishers, maintaining there’s still strong competition in the industry. The case will be complex, hinging on technical aspects of advertising that many, including the judge, may find challenging. The outcome could reshape the future of internet advertising.

To get insights into the Google Ad Monopoly trial. Inspired and griping reporting by Ari Paparo It's getting confusing now on day 4. Between First look; last look, Unified Price Model. Day 3 showed AdX win rates almost like 40%. Day 4 showed that Google revenues increased 6% while Pubmatic dropped similarly. https://lnkd.in/gsempQgN #Google #Monopoly #Pubmatic #TTD $AdTech #FirstLook #LastLook

Following the launch of its investigation into Google relating to its conduct in the digital advertising technology market in May 2022, the UK's Competition and Markets Authority (the CMA) has provisionally found that Google is abusing its dominance in open-display ad tech. From at least 2015, the CMA considers Google to have exploited its position through the operation of both its buying tools and publisher ad server, in order to strengthen and protect AdX. This was found to be essentially self-preferencing its own services. AdX is the Google-operated ad exchange which sits at the centre of the 'ad tech stack'. Google will have an opportunity to put forward its representations in response to the findings before a final decision is made. This conduct is understood to be ongoing by Google. Della Heptinstall, Associate in our Competition team and Luke Jackson, Director from our Technology & Digital team commented: "As part of its press release, the CMA regards anti-competitive practices to have included providing AdX with exclusive or preferential access to advertisers, manipulating advertiser bids, and allowing a 'right of first refusal' to bid first as part of auctions. "Whilst it may be a while before we see a final decision on the case (with consideration of representations not expected to conclude until December 2025), parallel investigations underway by the US Department of Justice and the European Commission may add to the picture." Keep an eye out for further updates from our Technology & Digital team on this, and other topics in the coming weeks. #TechnologyLaw #TechLaw #WalkerMorris #ForgeYourOwnPath

Reports that the U.S. government is pushing for a breakup of Google are starting to emerge after a federal judge recently ruled that it monopolised the search engine market through illegal commercial deals. These developments could fundamentally alter the advertising industry, albeit it’s worth noting that the resulting remedies from this case are far from certain, and Google intends to challenge this ruling. However, citing sources from the Justice Department, Bloomberg reported that lawyers there are pushing for a wholesale dismantling of Google; such a development would fundamentally alter the landscape of the $300 billion online ad industry. Read on: https://lnkd.in/eTZQCp2u #google #GoogleNews #searchengine #advertisingindustry

In 2019, Google removed a feature that allows publishers to prioritize other ad exchanges over its AdX, leading to an antitrust trial. Now, internal documents revealed that Google introduced this change alongside other favourable features, such as eliminating the "last look" advantage, to mitigate backlash. Key Takeaways: 1. Google aimed to reduce revenue loss from publishers favouring other exchanges. 2. Major publishers like The New York Times responded negatively to the change. 3. Post-change, Google reported a 2.7% increase in ad revenue for its top 500 publishers. 4. As a result, publishers often sold ads through exchanges other than Google's when offered through multiple channels. A move towards fairer ad auctions or maintaining market dominance? Publishers had mixed reactions and we will see how this turns out later on Share your opinion on this and how small publishers can tackle this issue.   #AdTech #GoogleAntitrust #DigitalMarketing #Monetization #Publishers #AdRevenue #MediaNet #PropellerAds #DigitalAdvertising #ContentMonetization #RevenueGrowth #OnlineBusiness #AdNetwork #DigiAdDMCC #MarketingStrategies

Google vs DOJ: The Monopoly Dispute The U.S. Department of Justice is once again taking Google to court, accusing it of monopolizing the online advertising market. The DOJ argues that Google has been controlling key processes—buying, placing, and exchanging ads—making it difficult for competitors to thrive. Google counters by claiming its tools benefit both advertisers and publishers, maintaining there’s still strong competition in the industry. The case will be complex, hinging on technical aspects of advertising that many, including the judge, may find challenging. The outcome could reshape the future of internet advertising. More breaking news from the world and the Darkweb here 👉 https://deepweb.net/

Unravelling the Google-Apple Advertising Revenue Relationship: A Deep Dive into Digital Marketing Dynamics https://lnkd.in/eGuuJfMt #ads #adsonsafari #advertising #apple #bath #bristol #bristolbusiness #gloucester #google #googleads #newport #onlineads #onlineadvertising #southwest