Raiffeisen Bank International AG’s Post

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Redefining Digital Banking with a Human Touch 💛 Understanding customer needs and delivering personalized experiences are crucial in today’s digital landscape. At RBI Group Retail Banking CRM, we tailor our communication to individual preferences. Our success is driven by a skilled team, which led us to launch the “Group Customer Value Management Academy” in 2023. This initiative equips our CRM professionals and employees across RBI markets with essential skills in data analytics, technology, consumer psychology, and multi-country collaboration. With a satisfaction score of 4.67/5 and significant performance improvements, the academy has received positive feedback. Initially praised internally, Gartner now considers our efforts a global best practice. “We developed an engaging, business-oriented training model,” said Jalal Douame, Group Customer Value Management Leader. “This recognition highlights our strong team, vital for a successful CRM strategy and business growth,” added Iryna Arzner, Head of Group Retail Customer Growth. We thank our partners – Finshape, Salesforce, T1A, and Behave – and our Retail engagement tribe community & Learning Strategy team for their dedication. Special thanks also go to Igor Sopcak, Andrii Stepanenko, Iryna Arzner, Radostina Handzhieva, CSM®, CSPO®, CAL- E®, Zeljko Mitrovic, Daniel Nagj, PMP, Jalal Douame & Ulli Potocki 👏🏻 Our goal is to foster a culture of continuous learning and development, ensuring our employees have the skills to thrive. Together, we are building the digital bank with a human touch. #DigitalBanking #CustomerExperience #RBIAcademy

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