Rahulsing Rajput’s Post

Topics considered polarizing will likely not find centerstage at Cannes Lions International Festival of Creativity. Marla Kaplowitz, CEO of the 4A's, put it like this: “People like to go [to Cannes] and escape and avoid the realities of what's going on in the world for a few days. There's so much that we're all dealing with as an industry…but if [people] have a glass rosé in their hand, they're really not going to want to get into a serious discussion about it. We're in an industry where it's easy for people to put blinders on and not really think about those things." Read more on Campaign US: https://bit.ly/3zfw8Kc #canneslions #cannes #cannesfilmfestival #cannesfrance #advertising #marketing #cannesisyours #cannesfestival #festivaldecannes #creative #creativity

Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch: In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold. Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies. So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show. Not so. Almost 40% less creative work. Does that mean this industry is now less about the work and creativity? Creatives used to own the word creativity. That may have been true in the context of advertising. However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only. I made this point to a strategist friend of mine near the Croisette today. He said candidly. It never did. #CannesLions #creativity #advertising

You know Christmas is fast approaching when the eagerly anticipated John Lewis & Partners seasonal advert breaks. A very different approach this year from Saatchi & Saatchi (We Are Saatchi) nothing says Christmas like a Venus Fly Trap 🤷♂️ with a #TraditionsGrow hash tag? V. strange…..! Whatever your view - everyone will spend today discussing the brand and the ad, so therefore another success? #Christmas #Marketing #retailmarketing

The retreat from creativity by the major ad-holding groups creates a gap that smaller agencies are eager to fill. How will this new game of musical chairs play out over the next 18 months, we shall see. #CreativeAgencies #CreativityWins #SmallWins

Top Fice has released a ranking of the most outstanding #agencies of the year in your country according to the appearance in more than 50 local, #regional and #global festivals. This analysis, presented by TopFICE, is relevant to the industry as it is the most comprehensive #information on the level and participation of agencies in the world's leading #festivals. https://lnkd.in/eyfQS3h4

In line with its precedent the ASA ruled against an advertiser who ran a prize draw to win backstage passes but on the day the backstage experience advertised (including riding on an artist's buggy) was not available. Promotors are responsible for all stages of a promo, so even if it's not your fault the talent refused to meet the competition winner the ASA will still find the ad in breach. Always key to ensure that you've got contractual remedies in place. But what I really want to know is whose touring management was it that did not want any public or competition winners backstage at the time and... why? #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #section8 #salespromotions #prizedraws #awardtheprize

Highfalutin Fridays were made for blowing one's trumpet... In a past life as a freelance producer, I collaborated with some rather wonderful people (though I’d never be so crass as to namedrop the likes of Range Rover, Alexander McQueen, Google, Hermes, Breitling, Vivienne Westwood, Sony, and the Elton John Aids Foundation). I helped deliver complex, high-profile events around the world for longer than I care to disclose. I’ve also worked as Head of Pan European Events for MTV, leading a team that put together the MTV Europe Music Awards post-show party, MTV Cannes Film Festival, and MTV Europe’s portfolio of broadcasted concerts (spoiler alert, I can help you do something with similar scale & impact if that’s what you’re after). I founded Keam George Agency (KGA) in 2008, to deliver premium events and experiential activations - like Booking. com’s Cricket Fans World Cup Experience, and Flipper’s Roller Boogie Palace, described as "Studio 54 on Wheels" with guests including Dr Dre, Usher, and Mary J Blige. I'm proud that over 80% of our work finds us through repeat business or client recommendations - whether we’re working with multinational PR agencies, marketing & advertising agencies, or direct with brands. As a team, we’re highly experienced, fun to work with (or so we think), and faultlessly professional, with a collaborative and straight-talking approach that leads to flawless execution. Every. Single. Time. We carry out all our work with respect for ourselves, our clients, our budgets, and our planet - did I mention Keam George Agency (KGA) is a carbon-neutral business? We can help YOU, if you have an event/experiential idea but you have questions like: 1️⃣ Is this idea possible to achieve❓ 2️⃣ How can we can achieve it❓ 3️⃣ How much will it cost❓ 4️⃣ How long should we allow for planning❓ 5️⃣ What are some creative solutions or strategies that we could use to execute our idea❓ We answer these questions for potential clients every week - with no obligation or commitment. If they look like the kind of questions you have, just connect and/or DM here. #eventprofs #eventproduction #happyfriday

Elevate Your Creativity: Discover the World's Top Advertising Festivals! Advertising festivals are the lifeblood of our industry, where innovation intertwines with celebration! From the illustrious Cannes Lions in France to the iconic Clio Awards in the USA, these gatherings transcend mere ceremonies – they're bustling hubs for professionals to connect, learn, and applaud exceptional creativity. Dive into the Cannes Lions International Festival of Creativity, where the esteemed Lions honor the epitome of creative brilliance. Explore the D&AD Awards, setting worldwide benchmarks for creativity and design. Stateside, revel in the Webby Awards' homage to internet excellence, while the ADC Awards spotlight artistry and finesse. Embark on an adventure to Spikes Asia, the vibrant Asian counterpart to Cannes Lions, lauding creativity in the dynamic Asia-Pacific region. And don't overlook Eurobest, illuminating Europe's creative prowess. Nearer to home, the New York Festivals Advertising Awards pay homage to the globe's finest creative communications, while the London International Awards commend legendary creativity across diverse fields. These festivals are more than just accolades – they're opportunities for growth. Engage in seminars, workshops, and networking events to stay at the forefront of our ever-evolving industry. Come join us in commemorating creativity, exchanging knowledge, and sculpting the future of advertising! #AdvertisingFestivals #Creativity #Innovation #Networking #ProfessionalGrowth

I've been meaning to confess for a long time.... I really love creative festivals and advertising case studies. Films, commercials, prints, digital sites and all the big-ideas. That's why I worked at White Square and I'm always willing to help them again. And I've always loved the discussions during jury meetings — how the pros argue, what they pay attention to, what they think is new, why it's important to highlight this or that case. But these discussions never reach the participants. In the case of festivals, it's most likely impossible to provide detailed feedback on each case study. The Effie Awards have something like that, but there the feedback is optional - a jury member may not provide it. And judging by my experience, every year participants asked: what's wrong? Why didn't our work get any award? So I decided to launch creativecheck online. You can get feedback from juries before sumbitting to festivals and improve your cases. Or bid on your other work. Plus, we'll get (I hope) interesting content for all sympathisers of the creative industry. Riccardo Rachello and Tommaso Mezzavilla are ready to review your cases! Would like to join us? Comment or DM me :)

Have you ever wondered what’s inside creative festivals? Like Cannes Lions, D&AD, Epica Awards and many more. How are decisions are made? Or why exactly that entry among many others recieved gold. And what where the jury thinking about when were making a decision. Now advertising festivals may look like gambling machines. You submit an entry, and if you are lucky enough, you get an award, or at least become shortlisted. No clear feedback, no analysis of the presentation. Yes, if you get an award, it means you have done a nice job, you had a great team, and you had a very brave client. And, of course, a nice presentation about it.

But what has a jury seen? What did they notice or not notice? What points might they have missed? Of course, for major creative events like festivals it would be impossible to provide such feedback for every entrant. But now you have opporunity to look how jury work and what they think. You can recieve feedback about exact your entry from creative professionals, that were in jury rooms. You can now understand what can be done better in your case video before submitting it to major events and spending thousands of euros. Simply visit creativecheck.online and submit your entry!