Just a few weeks ago, I came across the leaked CCE slides by MOE (https://lnkd.in/edqN4URz) on the Israel-Palestine conflict. Running to the comments, it was obvious netizens were outraged at the material's poor representation of Israel’s genocidal actions. I decided to read up on the debate in full and learnt that the allegations extended past the slides and to the teaching itself, where teachers did not relay an accurate narration of Israel’s occupation of Palestinian territories. Some students also claimed that "any attempts by students to correct misinformation had been “ignored, shut down or, worse, punished” (https://lnkd.in/ePmiyB6B)".
As a communications student learning about crisis management, I identified three prominent PR attributes from MOE’s official response:
Redefinition:
MOE never did issue a formal apology. The issue is an integrity-based trust problem, and doing so would be an admission of a breach in this integrity. Instead, Minister Chan Chun Sing firmly conveys that MOE only had good intentions to allow students to understand the crisis and form their own discerning views, denying any claims of teachers advocating for one party.
Diplomacy:
The official response assumes a fair stance. It acknowledges feedback from students and parents, but at the same time, also reflects the difficulty educators face in teaching sensitive political topics to a wide range of ages, including primary schoolers who may not understand the complexity of a full historical account.
Accountability:
The official response includes a segment on the steps MOE will take to do better. It delves into the specifics of actionable plans, including better equipping teachers with workshops for going through lesson plans with specialists.
However, when posted on MOE’s official IG, it still faced backlash by cynics skeptical of MOE’s true intentions. This brings me to question, is there a “best” way for such sensitive topics to be navigated? With the agency of the public to post their opinions on social media, the protection of reputation can only go so far — what kind of response to such public outcry is most appropriate or suitable, especially when the public is entitled to their beliefs?
If any communications experts are reading this, feel free to share your thoughts, I would love to connect with you on this!
#CS2101 #PRWriting #WritingforCorporateCommunications
Uyghur
1moGood to know!