Rachel Felix’s Post

Yesterday’s Disruption Dialogues were a powerful series of conversations on racial equity and the path forward. We are so grateful for our moderators and panelists – Jeneé O., Jamil Smith, Common, Dr. D’Wayne Edwards, April Holmes, MBA, PLY, ACC, CPCC, Demond Martin, Devin McCourty, Jesse Washington, and Dr. Makeeba McCreary – for engaging in these important conversations. A huge thank you to our sponsors and media partners – NBC 10 Boston, NECN, NBC Sports Boston, Telemundo Nueva Inglaterra | wneu, The Emancipator, and A Beautiful Resistance, Red Sox Foundation, The TJX Companies, Inc., CCS Fundraising, Arbella Insurance Foundation, SALA Series, Nellie Mae Education Foundation, Give Black Alliance, Agncy, KPMG, Nutter, The Partnership Inc. – and the NCF team, without whom this event would not have been possible.

BMC is ranked as one of the country’s Best Employers for Women in 2024! We’re thrilled to be recognized on Forbes' list of "Best Employers for Women 2024,” coming in at No. 6 in the country among all organizations and top in New England's healthcare and social services organizations. With 75% of our employees being women, BMC is committed to creating an equitable workplace and supporting women in leadership roles. By championing gender equity, we enhance our world-class patient care through more inclusive decision-making and a deeper understanding of diverse patient needs. This ranking is based on various assessments and indicators, including working environment, pay equity, and parental leave. See the full list: https://lnkd.in/dXK8_2iu

President & CEO Alastair Bell MD MBA outlines an expansive vision for the equity-led Boston Medical Center Health System with Jon Chesto of The Boston Globe’s Bold Types, including a reimagining of the health system’s leadership team to meet current challenges in healthcare and opportunities for growth. BMCHS “stands shoulder to shoulder” with its peers in Boston’s healthcare sector, Bell said. “We perform an essential role locally in practical ways and from a leadership standpoint have an essential role in how we think about the care and payment of health care for lower-income communities.” Read the full article on Boston Globe Media:

Why did our “Assume That I Can” campaign go viral? Firstly, I believe many people resonated with the message and, by sharing the campaign, wanted to help shatter prejudices and change perceptions of people with Down syndrome. However, I also think there are a few less evident — and sometimes executional— reasons. Here’s my take: - We adhered to the crucial rule: "Hook the audience from the very first seconds." Our film begins with the actress Madison Tevlin staring powerfully into the camera and saying something unexpected from a person with Down syndrome: "Hey bartender!" This grabs attention immediately, making people curious about what happens next. - The film maintains a fast pace through a dynamic combination of acting, direction, editing, and music. This keeps viewers engaged and prevents boredom, ensuring they watch until the end. - Madison discusses topics like alcohol and sex. And she swears! This isn’t done for shock value but to reinforce the campaign's message and break more taboos (even within the community). But again, it’s something unexpected from a person with Down syndrome, which makes it more impactful. - The insight is relatable to many people, even those outside the Down syndrome community, prompting them to share it. - Since it's a campaign for a charity, people are more inclined to share it as there’s no for-profit brand behind it. - Lastly, we created a vertical version for TikTok and Instagram. While this may be challenging for those who love horizontal formats, vertical content is arguably more effective on these platforms. #AssumeThatICan #SmallTheAgency SMALL

BMC WINS 3X: BaseNYC's 'Rewriting Healthcare' campaign for Boston Medical Center (BMC) won Gold 🥇 from the Aster Awards, and Gold🥇 Silver🥈from the Healthcare Ad Awards! Congratulations to the entire team that worked on this project: Geoff Cook, Min Lew, Yeon Hak Ryoo, Katerina Mery, Harry Laverty, Anthony Carson, Rachel Felix, Daeun Jeong, Alaina Muniz, Lillian Vautour, JaNai Jones, Jason Evans, Brenden Beecy, Chiao Chen, Philip Keith, Matthieu Cortat-Roller, Myriam Schroeter, Sophie Luo, Jack Sorokin, Connelly Media Partners

Still riding a high after an amazing turnout at #dorchfest this weekend. Thousands of people came to listen to over 40 bands at 24 stages, connect with friends, and enjoy the sunshine in the historic Ashmont Adams neighborhood of Dorchester. After attending Dorchfest in its inaugural year, I completely fell in love with the festival. I love seeing all the awesome Boston-based musical acts that come to perform. I love how the porch hosts take pride in their homes, their gardens, their community. I love the energy that it brings to the neighborhood. I love that it can be enjoyed by all ages, with multiple generations celebrating together (reminds me of my New Orleans days). But most of all, I love how it makes Dorchester feel like family. Last year, I volunteered to redo the website to help make Dorchfest look more polished and “official.” Next thing I knew, I had volunteered to chair the festival for year three (this year). Through the months and months of planning, there were definitely times that I second-guessed my decision, wondering if all the late nights were really worth it. But this weekend was absolutely magical. Thank you, Dorchester, for showing up. Until next time. ............ Hi 👋 I’m Elana! I build polished brands and websites for movers, shakers, designers, builders, and makers. If you’re ready to shake things up, DM me to schedule a fit call. #dorchfest2024 #graphicdesigner #webdesigner #bostonbusiness #dorchesterma #bostonmusic

So excited about the third annual #Dorchfest celebration this Saturday! Unlike last year, the weather looks cooperative and the bands are lit as ever 🔥 My fellow committee members Elana Gaines, Rachel Felix, Andrea Light, MBA, Gail Ravgiala, Barry & Cindie Fadden, Lara Shkordoff, Emmy Rainwalker, Diana Peck and Julie Garvey invite you to join us from 1-5 on June 1. Come check out 40 bands in a gorgeous #Boston neighborhood! Special thanks to Bill Forry and the Dorchester Reporter for the ongoing support and encouragement. https://lnkd.in/ee6-kkkB