This June QVC Italy was proud to raise the Pride flag at their Head Office near Milan in support of the LGBTQAI community. QVC Italy is dedicated to creating and promoting an inclusive environment that supports a sense of belonging for every team member, partner, customer, or community member. This Pride Month QVC is donating all profits from the sale of an exclusive t-shirt bearing ‘The Culture of Diversity’ to Agedo Milano. This Italian association helps parents and families support their sons and daughters in their ‘coming out’ journey and fight to promote civil rights and social change in Italy. The campaign ‘The Culture of Diversity’ aims to raise awareness about tolerance, mutual respect, inclusion, and the value of diversity. In addition, ‘Rumore’ QVC Italy’s Team Member Resource Group representing LGBTQAI , whose mission is to make the workplace welcoming and safe every day and free from discrimination for our team members, has been raising awareness and running training initiatives dedicated to increasing awareness about the LGBTQIA community. #WeAreQVC #PrideMonth #DiversityAndInclusion #InclusiveWorkplace
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Avoid performative allyship this Pride Month 🏳️🌈🏳️⚧️ Here are some of our top tips to consider ahead of June👇 🔵 Consider your reasoning for incorporating rainbow-themed symbolism or imagery. If this is the only action you are taking, this is rainbow-washing. ➡️ Instead, aim to implement more meaningful action, such as donating profits to LGBTQIA charities, uplifting activists and grassroots organisations, and implementing more inclusive policies which support LGBTQIA colleagues all year round. 🔵 Reconsider popular slogans. Is the "love is love" statement still as relevant today? ➡️ Consider the wider issues that LGBTQIA people, particularly the trans community, are facing, and call for change in your messaging. If you have an LGBTQIA staff network, you could consult with them on how best to frame this. 🔵 Is your Pride Month intersectional? Remember, LGBTQIA is not a homogenous group, and the protests which led to the creation of Pride month were driven by Black trans people and people of colour. ➡️ Ensure to include a diverse range of voices in your events and marketing, and remember that not all LGBTQIA people's experiences are the same. If you are going to hire speakers, ensure to pay them for their time, and be mindful of not demanding too much of them. Take time to think about what action you'd like to take in advance; think a little deeper beyond aesthetics, and consider the wider context of what is going on today in terms of LGBTQIA rights. #PerformativeAllyship #RainbowWashing #PrideMonth
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dear dear brands, please don't just turn a rainbow logo to show that you care for #LGBTQIA people. Instead, give them jobs if they are truly qualified, hire them if they have the necessary skills. Please don't waste your valuable money to run phony Pride Month campaigns. Instead, donate that money queer/trans organizations, as ayden suggested. Do you genuinely care about queer people? Then foster a culture of acceptance and you will get some of the most empathetic people ever. Don't just use them to show that you are a company of diverse people. Ask them to talk about them to raise awareness and normalize their existence. Please don't hire them for the sake of it. Give them equal opportunity. Do you genuinely want to be a brand of diversity, equity, and inclusion? Then don't say it, prove it and gain people's trust. In return, you will get sheer dedication because they trust you. ------------------------------------------------------------------------------------- P.S. Including diverse talent will always take time for people to adapt and adjust. But this investment can take you on a new horizon of success. You will create a true social impact by doing this. ------------------------------------------------------------------------------------- #Writing #PrideMonth #Diversity
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During this Pride Month, many companies took a quieter public stance while offering robust financial support to the LGBTQ causes. Brands like Reebok, Pandora, Primark made substantial donations to organizations such as GLSEN and The Trevor Project, despite facing a challenging socio-political landscape. This trend underscores a strategic shift where companies are aligning their internal values with external actions, ensuring continued support for diversity and inclusion, albeit quietly. Analyzing this approach, it appears that companies are adapting to a more complex environment where public advocacy and financial support are balanced carefully. For instance, Primark’s $250,000 donation to LGBTQ charities and Reebok’s $10,000 pledge to The Boston Alliance of LGBTQ Youth are significant commitments that highlight the enduring corporate dedication to these causes. At Quantum Finserv, we understand the importance of aligning corporate values with actions, especially in a nuanced socio-political climate. Our expert advisory services help businesses navigate these complexities and implement effective strategies that resonate with their core values and stakeholders. Connect with us for tailored financial solutions and strategic advice. #Quantumfinserv #qf #Donations #LGBT #Pride #June #Trends #Lobbying #Inclusion #Diversity #DEI
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When you authentically support Pride, you support the fight for equality. And brands have the power to really soldify their position as allys of the LGBTQIA community. That's why we’re highlighting ecommerce brands who are actively making moves to support and improve the lives of LGBTQIA people around the world. Hopefully, their work can spark some great ideas for your brand too. 🌈 Here are the highlights: 🧦 Happy Socks - design Pride-themed products and donate profits to LGBTQIA organisations 👕 Ratchet Clothing - create t-shirts that incorporate people from all identities including asexual, non-binary and trans. 🏳️🌈🏳️⚧️ 🌍 gc2b - donate life afirming binders to organisations around the world 💄 MAC Cosmetics - partner with queer voices all year round 💋 Jecca Blac - remove gender bias from their marketing Learn more about these brands and how you can support LGBTQIA people all year round, head over to our full article in the comments. 👇
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Rainbow Washing during Pride Month 🌈 June has arrived, but what should we be doing as marketers to make sure we are supporting the LGBTQIA communities in the right way? If a company slaps a rainbow on their logo for a month does not mean they support the LGBTQIA community all year round. The LGBTQIA community is becoming more vocal in calling brands out for this type of false advertising. As an Influencer Marketing Specialist I actively work to include members of the LGBTQIA community in all campaigns I work on all year round as well as being inclusive of sizing & diversity in campaigns too. But how can we go above this year round? We can: - Avoid optical allyship. - Donate to & support LGBTQIA organizations/non-profits/policies (beyond pride month) - Elevate the voices of LGBTQ leaders. - Speak out against injustice when you see it.
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🌈 Hey brands, your LGBTQIA support has to go beyond the rainbow 🌈 Changing your logo for Pride Month can be a start, but real support goes much further. Here are 5 impactful ways your brand can make a difference: 1) Inclusive Policies: Ensure your workplace policies protect and support LGBTQIA employees year-round. Equality should be embedded in your company's DNA. 2) Fund LGBTQIA Organizations: Put your money where your mouth is by donating to nonprofits that fight for LGBTQIA rights and provide essential services to the community. 3) Amplify LGBTQIA Voices: Use your platform to highlight LGBTQIA creators, influencers, and activists. Give them the stage and listen to their stories. 4) Support LGBTQIA Businesses: Partner with and promote LGBTQIA -owned businesses. Collaboration strengthens the community and shows genuine commitment. 5) Hold Leaders Accountable: Ensure that your leadership team is committed to LGBTQIA inclusivity and holds them accountable for making real progress. 🌟It's about time to turn your words into actions and show true allyship 🌟 #LGBTQSupport #BrandResponsibility #EqualityForAll #TrueAllyship #MakeADifference #kultrstudio
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📣 𝐌𝐚𝐤𝐞 𝐂𝐒𝐃 𝐚𝐧 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐩𝐫𝐢𝐝𝐞 𝐞𝐯𝐞𝐧𝐭 𝐚𝐠𝐚𝐢𝐧! The end of the pride season is coming. But Christopher Street Days are not only a worldwide pride event for the LGBTIQ community anymore - it also became a big commercial event for companies, wanting to optimize their image. 👀 Visibility is a key element in the development of acceptance towards queer people. But unfortunately, it seems to be possible for big private companies to afford huge trucks, whereas nonprofit organizations fighting for LGBTIQ rights all year long walk with small banners in their shadows. Pavlo Stroblja questioned the quintessence of the pride march in an open letter to all the CSD organizers at the end of the pride season. #PrideIncDE 𝐖𝐡𝐚𝐭 𝐢𝐟... ↔ companies would have to draft principles that fit the respective CSD motto, in order to demonstrate their commitment not only during the Pride season, but beyond. ↔ each company that is part of a CSD would have to sponsor an LGBTIQ selected nonprofit organization with 20 percent of their Pride budget. ↔ the logo of the chosen nonprofit organization should be present on the truck and be made visible in all Pride communications. ↔ at least one-third of the available spaces on the truck should be reserved for volunteers and staff of this nonprofit organization. I'll bet it would be a powerful sign and process against the increase of #rainbowwashing. What is your opinion about this initiative? I signed Pavlo's letter - Fabian Grischkat Jochen Schropp Max Appenroth Brix Schaumburg Maximilian Pichlmeier Erik Jödicke Emre Celik Ariel Oscar Greith Cathérine Ngoli (no pronouns) Max Rogall (he/him) René Schwabe Nathalie Marie Pérez Sievers Melanie Esser Anika Freytag Jana Rogge Albert Kehrer Simon Pycha - TOO! #pinkwashing #community #queer #csd #pride #change
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New York City-based Bilingual Marketing & Retail Operations Leader | Social Media Marketing | Project Management | Influencer Marketing | Content Creator
🌈 Happy Pride Month! 🌈 As we kick off Pride Month, it's important to remember that supporting LGBTQIA employees should be a year-round commitment. Here are some effective ways to foster an inclusive environment in your workplace: 1. Promote Inclusive Language: Use inclusive language in all communications. Provide guidelines and training on the use of inclusive language. 2. Highlight LGBTQIA Voices: Feature stories and achievements of LGBTQIA employees in internal communications. Invite LGBTQIA speakers to share their experiences and perspectives. 3. Offer Mental Health Support: Provide access to mental health resources that address LGBTQIA -specific issues. Ensure that employee assistance programs are inclusive and supportive. 4. Encourage Allyship: Promote allyship and encourage non-LGBTQIA employees to show their support. Offer ally training programs to educate employees on how to be effective allies. 5. Support LGBTQIA Causes: Donate to LGBTQIA organizations and causes. Encourage employees to volunteer for LGBTQIA -focused charities and events. By embracing these practices, we can ensure that our workplaces are inclusive, supportive, and diverse. Additionally, you support these LGBTQIA nonprofits: - LGBT National Help Center - https://lgbthotline.org/ - The Center for Black Health & Equity - https://lnkd.in/ehjEjnvD - Point Foundation -https://lnkd.in/eW3UU7uv #PrideMonth #LGBTQIA #Inclusivity #DiversityAndInclusion
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LGBT Great and the OKRE Charity Announces 2024 Sister Act Charity Gala Staring Beverley Knight and Ruth Jones The OKRE charity, in partnership with LGBT Great, has announced an inaugural Charity Gala to fund the development of a new initiative to support the development of queer and LGBTQ friendly representation in TV, film and games. The Charity Gala will take place at the Dominion Theatre, London, on the 16th of May 2024 and will bring together the Financial Services and business community for a special West End performance of the hit musical, Sister Act. The musical will feature actress, singer and songwriter Beverley Knight MBE, and actress, comedian and producer, Ruth Jones, who starred in the award-winning sitcom, Gavin and Stacey. The Charity Gala will take place on the eve of the 2024 International Day Against Homophobia, Biphobia and Transphobia, known as IDAHOBIT, and it will raise funds to support a new OKRE entertainment fund called #KindQueerHeart. The project will help to accelerate the development of new queer friendly content with the mission of increasing visibility and representation, notably of marginalised communities, including queer people of colour and trans and non-binary people. OKRE is a charity spun out of Wellcome, which sparks exciting new projects in TV, films and games, that aim to breakdown stereotypes and shift perceptions. The cost of the two-thousand seat Charity Gala have been underwritten by long time LGBTQ ally Simon Ruddick (he/him) who is a Trustee of the Charity and the Chair of the investment firm, Albourne Partners. The announcement comes at a time when the demand for LGBTQ friendly content is increasing with the rise of shows such as Heartstopper, Gentleman Jack and Sex Education. LGBT Great’s recent publication of the Seeing is Believing research, has found that under-represented communities were more likely to look to TV and film for role models and to help them feel confident and more validated in their identities. A Gallup study also found that approximately 21% of Generation Z identify as part of the LGBTQ community with Bisexuality being the most common identity within the community. Albourne Partners, Blackrock, and Bank of America are the first organisations to support the Charity Gala. OKRE and LGBT Great are inviting the Financial Services and business industry community to support the #KindQueerHeart project by providing their employees, clients and partners, with a night out at the theatre. Attendees will also experience an exclusive pre-show drinks reception and after show party with the cast. Register interest for tickets: https://lnkd.in/eiBBj_n8
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