Flip the switch from cookies to cookieless. Exceptional performance in #cookieless enviroments. It's a no-brainer to flip the switch. See how you can make the switch today at www.quantcast.com #AI #AdTech #DSP #Omnichannel
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Many Gen Alphas in VML’s research enjoy in-store shopping (78%) as they do online shopping (80%). Brands should not underestimate the power “unified omni-channel experience” when it comes to marketing to consumers. #consumerbehavior #omnichannel #omnichannelmarketing #omnichannelretail
Report: Digital Natives Aren't Digitally Exclusive
mediapost.com
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OpenX's TV by OpenX expands to Australia, France, Germany, Italy, Japan, Spain, and UK, enhancing US CTV with data-driven curation. Read the Latest full News - https://lnkd.in/gJdvZEqx #martech #martechedge #advertising #ctv #omnichannel #data #businessgrowth #innovation #transformation #technology
OpenX Expands TV by OpenX to Global Markets and Enhances US Offering
martechedge.com
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"Madhive’s vision is to become an end-to-end digital advertising hub for local businesses, including small and mid-size businesses. This ambition requires expanding beyond just TV and video" says CEO of Madhive, Spencer Potts. With Frequence and Madhive together, advertisers will be able to reach a customer and create that initial emotional spark with CTV, then connect with them across the internet until they close the loop and convert. They’ll do it all with the precision of Madhive's unrivaled geotargeting. Read more in Adexchanger here: https://lnkd.in/eag7uqUX
Madhive Acquires Frequence In A Push For Local Omnichannel Budgets | AdExchanger
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"Madhive’s vision is to become an end-to-end digital advertising hub for local businesses, including small and mid-size businesses. This ambition requires expanding beyond just TV and video" says CEO of Madhive, Spencer Potts. With Frequence and Madhive together, advertisers will be able to reach a customer and create that initial emotional spark with CTV, then connect with them across the internet until they close the loop and convert. They’ll do it all with the precision of Madhive's unrivaled geotargeting. Read more in Adexchanger here: https://lnkd.in/e7_Ajb4n
Madhive Acquires Frequence In A Push For Local Omnichannel Budgets | AdExchanger
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With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up. https://bit.ly/47Dl5Y2
CTV Is Growing up Fast – Here’s What That Means for You – Advertising Week
https://advertisingweek.com
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Co-founder Uncaged | Advertising & Marketing Maverick | Brand & Customer Experience Buff | Web3 Values & Technology Enthusiast | Prev: Partner BBH
Welcome to 2024. The blockbuster era of shopping. In 2024, retail trends are transforming shopping into a cinematic experience. Here's the highlight reel, powered by Publicis Commerce insights. Social commerce. The new influencer on the block. Social commerce is up 23.5%, driven by Gen Z and Gen Alpha. Platforms like TikTok Shop and Amazon are becoming essential in the commerce playground. Marketplaces. The titans of trade. With 43% of American adults relying on Amazon for shopping, marketplaces are redefining convenience and accessibility in retail. Retail media. Soaring ad spend. Retail media ad spend is forecast to grow 22.5% in 2024, making it a key player in the advertising world. Mobile use in store. Shopping’s new best friend. By 2027, 93% of US e-commerce sales will be via mobile, turning our phones into indispensable shopping allies. Returns strategy. The boomerang effect. Easy returns are now a strategic move to boost sales, led by innovators like Amazon. Entertainment. The new ad mantra. With a shift towards ad-free streaming, brands need to focus on entertainment over hard selling. Video content. The showstopper. Short-form video content, especially on platforms like TikTok, is becoming a crucial part of the consumer journey. Generative AI. The game-changer. Generative AI is revolutionising marketing efficiency and customer engagement in 2024. Same-day delivery. The speed of now. 62% of door dash users prefer same-day delivery, showcasing the demand for speedy service. The Impact. A new retail reality. These trends are revolutionising brand-consumer interactions, promising more engaging, personalised, and entertaining experiences. For brands, adapting to these trends means crafting memorable connections with consumers. Interested in how these trends can transform your brand? Let's connect and explore the future of retail together. #retail #retailinnovation #web3 #brandexperience #socialadvertising
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With cookies going away, contextually targeted advertising is making a comeback. However, contextual data is just one of the levers marketers can pull - the predictive modelling of multiple interconnected and anonymised data sets that include contextual, demographic, behavioural, geographic, and business will help advertisers find who and where their next best customers are, without the need for user level data. Taptap Digital allows marketers and their agencies to plan, execute, and measure area-based, contextually targeted campaigns across the most relevant CTV, DOOH, digital audio, desktop, and mobile placements. 💬 - Let me know if you would like more info. #omnichannel #milan #advertising #media
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Managing Partner at A.H.CO Media Productions - Visual Content Creation - Live Events Coverage | Supporting our Partners in transforming their Vision, Mission, Events & Achievements, into Visual Testaments
The Future of Retail: Unleashing the Power of Social Commerce The digital landscape is transforming retail through the fusion of social media and commerce. Here’s a glimpse into this exciting future: 1-Seamless Shopping Experiences: Discovering products on platforms like Instagram and purchasing them without leaving the app creates a frictionless, intuitive buying process. 2-Enhanced Consumer Engagement: Shoppable posts turn shopping into an interactive experience. By exploring products through captivating visuals and direct links, consumers form deeper connections with brands, driving higher conversion rates. 3-Data-Driven Personalization: Social commerce platforms utilize advanced analytics to understand consumer preferences and behaviors, offering personalized content and recommendations that enhance the shopping experience and boost loyalty. The synergy between social media and commerce is paving the way for dynamic, personalized, and enjoyable shopping experiences worldwide. #RetailInnovation #SocialCommerce #ShoppablePosts #DigitalMarketing #FutureOfRetail #Ecommerce #CustomerExperience
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