Quantcast’s Post

Google’s latest uncertainty regarding cookie deprecation is yet another reminder that we need to focus on what really matters: how to drive performance with measurable outcomes, with or without cookies. In a new Forbes article, Quantcast Chief Technology Officer Peter Day explains why it’s important for advertisers to think beyond the cookie and close the addressability gap by embracing multiple data sources, automation, effective measurement, and by finding the right balance between precision and cost. Read Peter’s full analysis of how advertisers can find success in this new era of digital advertising: https://lnkd.in/gZ5cc63a

Big news: The G2 community of experts has named Quantcast a leader in the DSP category for Display Advertising Software! We're proud and thankful that our customers trust us to meet their needs: ✅ Omnichannel approach to plan, activate, and measure campaigns with AI insights and real-time data ✅ Comprehensive cookieless solutions ✅ Ease of use via simplified campaign management Learn more from G2 verified Quantcast users who are already winning with us, and book a demo (or just sign up and get started on your own) today: https://lnkd.in/e6Bs2bcx

To celebrate Pride Month, our Toronto office threw the coolest drag trivia night the industry has ever experienced before. We had 14 teams across all agencies show off their trivia skills to see who could be crowned our Q for Quiz winner. 🌈 🏳️🌈 #HappyPride #Pride2024 #QforQuiz

Quantcast is making its mark in the real world. Have you seen us out and about? Capture the moment, post your photo on LinkedIn, and tag #Quantcast to win some great prizes. We can't wait to see your snapshots!

Flip the switch from cookies to cookieless. Exceptional performance in #cookieless enviroments. It's a no-brainer to flip the switch. See how you can make the switch today at www.quantcast.com #AI #AdTech #DSP #Omnichannel