Quantcast’s Post

The journey we have been on over the past few years has not been easy - but wow has it has been impactful! In case you missed the memo: Customers at pretty much any scale can now access the same AI powered advertising capabilities used by the smartest marketers in the world. Its easy, it works, and you can sign up today! Getting here required: - Rebuilding our entire campaign management stack (and migrating all of our customers!) - Making all of our models and targeting work without those "3rd party cookies" - Expanding our planning, activation and measurement technology across channels and across the marketing funnel (helping our customers make every media dollar work harder) - Making our self-serve platform available to the wider world with no commitments and no minimums required (you can sign up directly today) - Above all: Focus, Hard work, and Iteration It is great to be recognized by companies like G2 - it is even better seeing how our customers are using our technology to grow their own businesses. My heartfelt thanks to all Quantcasters (past and present) who made this journey possible - and to our amazing customers for their trust, guidance and partnership. If you want to check it out for yourself DM me for some credits!

Lots of content around ad tech has been devoted to retail media lately - it's the second most talked about topic at #adweek this year - and many brands are just beginning to find its value. A successful retail media strategy is complex but can be achievable. Check out this white paper from one of Adform's founders, Jakob Bak to find out more.

According to the FOMA Trend Monitor, retail media is one of the segments of our advertising market that is expected to grow fastest 🚀 In our whitepaper, we show what the ingredients for success are and how retailers who are still at the beginning of their journey can benefit directly. Must-read! 😉 #retailmedia #adform #programmatic #digitaladvertising

Omnichannel commerce and generative artificial intelligence are disrupting advertising, says Joanna O'Connell, chief intelligence officer at Omnicom Media Group, in this interview at POSSIBLE. Special thanks to Index Exchange for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eeshCp86) and much more! #commercemedia #retailmedianetworks #rmn #mediabuying #genai

The evolution of adtech has led directly to a revolution in retail media. Take a look at what the main ingredients are for success and see how retailers who are just beginning their journeys can benefit today. https://lnkd.in/e8QpaP2q #adform #adtech #RetailMedia #WhitePaper

After Google's cookie deprecation 'will they/won't they' it's looking like 2024 is going to be all about Retail Media. I'm curious to come across the various approaches that'll come about, in the meantime feel free to shout me to hear about Adform's #adtech #programmaticads #retailmedia #ecommerce

Have attended various Retail Media events lately, listening to retailers, branded suppliers, agencies and other stakeholders. Conclusions from the tech point of view? Those who deploy these 3 strategies can sleep well in the foreseeable future: ✔ Full-stack / All-in-one technology for onsite, offsite and offline ✔ Identity solution unlocking data monetization potential beyond logged-in users (yes, you can do more than Data Clean Rooms 😉) ✔ Omnichannel activation across all available paid media formats How to? Check our latest White Paper.

In-store digital advertising should be a shopper’s best friend. That’s because it ought to be targeted and relevant - from entry to exit. But to do that, retailers must keep pace with cutting-edge solutions that allow them to address and engage shoppers in real-time. It’s time for retailers to free themselves from the limitations of legacy infrastructures and create better customer experiences that improve loyalty and sales. ➡ Read how Advertima Audience AI leads the In-store Retail Media revolution with real-time responsiveness, addressability, and measurement in the latest Business Reporter article: https://lnkd.in/dvy_mM9E #advertima #instoreretailmedia #retailmedia #retailtechnology #audienceai