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Download ๐๐๐ ๐๐ฅ๐๐ ๐ฎ๐ฌ๐ฎ๐ฐ Programmatic Pioneers Summit ๐ฃ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธย ๐๐ ๐ ๐พ๐บ๐๐ ๐๐๐บ๐ ๐๐๐พ ๐๐๐พ๐๐พ๐๐ ๐บ๐๐ฝ ๐ฟ๐๐๐๐๐พ ๐๐ฟ ๐๐๐ ๐๐๐ฝ๐๐๐๐๐ ๐ ๐๐๐ ๐ ๐๐๐พ ๐ค https://lnkd.in/dmq2c9Aw In Q1 of 2024, WBR Insights surveyed ๐ญ๐ฌ๐ฌ ๐๐ฒ๐ฎ๐ฑ๐ ๐ผ๐ณ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐บ๐ฎ๐๐ถ๐ฐ and similar senior executives from brands across Europe, these are some of our ๐๐ฒ๐ ๐๐ถ๐ป๐ฑ๐ถ๐ป๐ด๐: ๐ค 80% of respondents to our survey are planning to ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ถ๐ป๐๐ฒ๐๐๐บ๐ฒ๐ป๐๐ ๐ถ๐ป ๐๐ to help replace cookies ๐ช Most respondents (53%) highlighted ๐๐ฒ๐ฐ๐๐ฟ๐ถ๐๐ ๐ฐ๐ผ๐ป๐ฐ๐ฒ๐ฟ๐ป๐ ๐ฎ๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ when implementing AI solutions as a response to the impending removal of third-party cookies ๐ Respondents identified ๐ฐ๐ผ๐ป๐๐ฒ๐ ๐๐๐ฎ๐น ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ as the area with the greatest potential impact ๐ฟ A massive 83% of respondents are increasing their focus on ๐๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ฝ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฒ๐ ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ฐ, while none have indicated a decrease ๐๐ฒ๐ ๐๐ผ๐๐ฟ ๐ณ๐ฟ๐ฒ๐ฒ ๐ฐ๐ผ๐ฝ๐ ๐ป๐ผ๐! โก๏ธย https://lnkd.in/dmq2c9Aw Thank you to our report's sponsor, Quantcast
