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Decoder ™ Media The only syndicated broadcast analysis solution that combines fast, accurate results with proof of performance for every brand exposure. If you're tired of waiting for partner exposure data to be delivered after the data is relevant, let us show you how your brand and partners are performing. See how brands stack up against all other brands activating in sports across your industry, league or your market in an easy-to-use interface. In this video, we take a look at Major League Baseball (MLB) jersey patch performance...specifically, Motorola Solutions' partnership with the San Diego Padres during a series with the Chicago Cubs. ECV = Equivalent Commercial Value (based on actual spot rates, what is the equivalent value for :30 seconds of brand exposure during a specific broadcast (home away feeds). Vision Value = the value being driven by brand exposure while taking into consideration each exposure's clarity, size, duration and clutter (it's competition with other commercial brands on-screen). Enjoy! #media #exposure #sponsorship #jerseypatch #linkedinsports #sportsbiz #jersey #MLB

Decoder ™ Media The only syndicated broadcast analysis solution that combines fast, accurate results with proof of performance for every brand exposure. If you're tired of waiting for partner exposure data to be delivered after the data is relevant, let us show you how your brand and partners are performing. See how brands stack up against all other brands activating in sports across your industry, league or your market in an easy-to-use interface. In this video, we take a look at Major League Baseball (MLB) jersey patch performance...specifically, Motorola Solutions' partnership with the San Diego Padres during a series with the Chicago Cubs. ECV = Equivalent Commercial Value (based on actual spot rates, what is the equivalent value for :30 seconds of brand exposure during a specific broadcast (home away feeds). Vision Value = the value being driven by brand exposure while taking into consideration each exposure's clarity, size, duration and clutter (it's competition with other commercial brands on-screen). Enjoy! #media #exposure #sponsorship #jerseypatch #linkedinsports #sportsbiz #jersey #MLB

This weekend, the National Basketball Association (NBA) will unveil a full video LED court for experimental use during the league’s #AllStarWeekend in Indianapolis. It’s a shining example of how this event has evolved in recent years. No longer is the focus solely on an exhibition game showcasing 24 of the league's star players. The quality of the game divides opinion, and in today’s age it’s easier than ever to see these standout athletes during the regular season via broadcast, cable and streaming platforms.    Instead of “player discovery”, All-Star Weekend is now renowned for “innovation discovery” – serving as an incubator/sandbox/lab for new technologies that can evolve the fan experience. Last year, for example, commissioner Adam Silver unveiled a new NBA app feature allowing viewers to scan an avatar of themselves into a live game. The league has strategically created its own version of CES (the Consumer Electronics Show) and is welcoming the National Basketball Players Association (NBPA) into the decision-making process.   As All-Star Weekend reinvents itself, and valuable airtime is used in new fashion, the KPIs that determine whether this annual event is a success or not are also evolving. Once, TV ratings alone were the defining metric. While ratings remain important, social media engagement, sponsor satisfaction and thematic media coverage are also key measures of success.”   It remains to be seen whether LED glass courts will be applied in a regular season competition. Right now, I can envisage the tech being used to air game highlights during breaks, make 3-point and dunking contests more exciting, improve the virality of halftime shows, or even further differentiate the NBA’s in-season tournament. The possibilities are endless.    #NBA #sportsbusiness #innovation    https://lnkd.in/eBPeDfA5

Decoder ™ Media The only syndicated broadcast analysis solution that combines fast, accurate results with proof of performance for every brand exposure. If you're tired of waiting for partner exposure data to be delivered after the data is relevant, let us show you how your brand and partners are performing. See how brands stack up against all other brands activating in sports across your industry, league or your market in an easy-to-use interface. In this video, we take a look at Major League Baseball (MLB) jersey patch performance...specifically, Motorola Solutions' partnership with the San Diego Padres during a series with the Chicago Cubs. ECV = Equivalent Commercial Value (based on actual spot rates, what is the equivalent value for :30 seconds of brand exposure during a specific broadcast (home away feeds). Vision Value = the value being driven by brand exposure while taking into consideration each exposure's clarity, size, duration and clutter (it's competition with other commercial brands on-screen). Enjoy! #media #exposure #sponsorship #jerseypatch #linkedinsports #sportsbiz #jersey #MLB

We're thrilled to be recognized by Sports Business Journal in two categories for the 🏆2024 Sports Business Tech Awards🏆 for the innovations we brought to the sports & entertainment industry this year. Learn more #sportstech #retailtech #SBJAwards

Get Ready to EXPERIENCE Sports Like Never Before: 5G will change the Stadium Game! www.5GBroadcast.com Think about the last time you watched a live sports event. Remember the thrill? The suspense? The stadium's electrifying atmosphere? Now, imagine all that, but amplified a hundredfold. That's what 5G is bringing to the sports world. Gone are the days of static viewing. With 5G, we're entering a new era of fan engagement– one where you aren't just a spectator, but an active participant in the action. Live coverage will no longer be a one-way street. Fans can expect interactive features that let them steer their own viewing experience. Want to focus on your favorite player? Wish to watch that striking goal from a different angle? With 5G, the power is in your hands. On-demand replays will be just a click away, allowing you to relive key moments in high definition as many times as you want. 5G will enhance the immediacy of the action, bringing you closer to the field, the court, the pitch– wherever the action is. And this is just the tip of the iceberg! As technology continues to evolve, the possibilities for fan engagement are infinite. So, are you ready to change the way you experience sports? Share your thoughts on how 5G will shape the future of fan engagement. Let's delve into this exciting new era together! www.5GBroadcast.com #5GSports #FanEngagement #NextGenBroadcasting"

Some stats I've seen recently... => TV ad growth is 2.7% (GroupM) => Retail media network ad growth is 17.5% (GroupM) => By 2026, RMN will be greater than TV (Emarketer) => Sports sponsorship forecast to grow at 7.3% (PwC) [makes sense as sponsorship value is tied to TV but does have an outsized influence with live sports] My takeaway, sports should be focusing on providing "fan media networks" not just providing media exposure for sponsor logos. This requires new packaging and new tech. The good news, both are available. #sportsadtech #modernizingsportssponsorship

Ever wondered how major sports leagues rake in billions? Let's break it down. 1) Broadcasting rights are a massive revenue stream. Networks pay top dollar to air games live, attracting millions of viewers 📺 2) Sponsorship deals bring in significant cash. Brands want their logos on jerseys, stadiums, and even digital platforms. 3) Ticket sales remain necessary. Fans flock to stadiums, paying premium prices for the best seats 🎟️. 4) Merchandise sales add another layer of income. Jerseys, hats, and memorabilia fly off the shelves both online and offline. 5) Licensing agreements also contribute. Video games and other media use league branding for a fee. These diverse revenue streams ensure financial stability and growth for major sports leagues. Understanding this helps us appreciate the business behind our favorite games. Cheers 🥃

Every touchdown, slam dunk, home run, and knockout is soon to be just a click away in the same place. Here's why 👇 This fall, Disney, Warner Bros. Discovery, and Fox are coming together to launch Venu Sports, a groundbreaking streaming service that promises to redefine how we watch sports. The service promises there to be no more juggling multiple subscriptions and no more missing out on the action. In a move set to shake the industry, Venu Sports aims to deliver a one-stop shop for sports enthusiasts, bundling ESPN , ABC, Fox, TNT, and more. It's cutting through the noise and delivering unparalleled access to live games and content. But behind the scenes, challenges loom. Regulatory hurdles and potential antitrust suits stand in the way. And with rumors of TNT losing National Basketball Association (NBA) media rights, the path to launch is anything but straightforward. For Ultimate Fighting Championship and combat sports fans, this could mean a more seamless and engaging way to catch every fight. With ESPN's deep ties to the UFC, Venu Sports may be the ultimate destination for combat sports content, opening new doors for partnerships and promotions. While pricing details are still under wraps, Venu Sports promises to be a game-changer, offering a competitive alternative to cable. Many critics are expecting a hefty price tag. It’s a bold vision for the future of sports entertainment, and the entire streaming world is on the edge of its seats. #linkedinsports #streaming #content

Gen Z isn’t one to sit on the sidelines, and marketers need to adapt their sports marketing strategies to cater to their desire for interactive experiences. Brought to you by the Experience.Monks team, our latest short trend report delves into the significant shifts in Gen Z’s sports preferences, focusing on their consumption habits, participation patterns, and human values. To ensure you maximize your efforts in a market estimated to exceed $83 billion, we provide actionable recommendations 🎯 and real-world examples from industry leaders like McLaren Racing, the National Basketball Association (NBA), and others. Read the (short) report now 👇🏾