Quad’s Post

"Target is following in the footsteps of the success achieved by membership programs from competing brands, such as Amazon and Walmart. But these competitors are already ahead of Target – so the question remains if customers in today's economy will pay for 2-3 retailer memberships the way they do in the streaming game." Our President, Jenn Szekely spoke to IBT Media about Target competing with Walmart and Amazon in the new retailing landscape of unified commerce, which involves merging online and offline sales and integrating all channels and exchange touchpoints. 🔗 You can read the article in full here: https://lnkd.in/eiDXdA4v #retail #Target

More and more retailers are getting into the advertising game: Nordstrom Saks Fifth Avenue (just announced last week) Dollar tree Walmart eBay Walgreens Target Kroger Wolt All these brands have launched their own Retail media networks (aka advertising). They are expanding what Google and Meta have dominated over the last decade. Just like Amazon, all these brands have come to understand how powerful this could be for the business. Which is why Retail media networks will account for 20% of ALL ad spend in 2024. This isn’t like putting adsense in your blog. It’s much bigger. I've seen a 5% bounce in EBITDA for D2C brands who've added some simple text based ads on their order confirmation page. A huge untapped potential is starting to get tapped. Uptick

Just under 10M viewers tuned in to Amazon's Black Friday game that cost the retailer giant $100M. The question is what was Amazon trying to prove? For the country’s biggest e-commerce retailer, Black Friday is everything. Americans reportedly spent nearly $10B online last Friday, and Amazon accounts for around 38% of all online retail sales in the U.S., followed by Walmart at just under 6.5%. Amazon has more than six times the e-commerce market share of the largest brick-and-mortar retailer in the country, and more and more people are spending their Black Friday dollars on their phones. The race to integrate streaming and e-commerce is already well underway. NBCUniversal’s Peacock launched “Must ShopTV.” During shows like Top Chef, viewers can scan a QR code to purchase products being used by the contestants. NBCU is also developing technology to allow viewers to make purchases directly in the Peacock app, eliminating the friction between seeing and buying. The end goal is to vastly improve the sophistication of audience targeting on streaming, so that products can seek out their customers. Digital adtech is hyper-targeted these days, to the point of anticipating our needs. While advertisers are flocking to streamers—Netflix's ad-supported plan accounted for 25-30%of all new signups in the U.S. this year, according to research firm Antenna, while The Walt Disney Company's Disney is closer to 40%—we don’t have a good sense of impact. Advertisers will receive some information through their partnerships, but there’s no greater public knowledge and, furthermore, there’s no universal metric to compare audience reach. When a program airs on broadcast, for example, it’s impossible to track the true impact of ads, but the reach is largely clear. This is less so with streaming companies that don’t break out the “ratings” for programs available and streamed within different price tiers. But while streamers work to increase their reach through sign-ups and engagement, they are also leaning into their superior capabilities, like creating easier shopping opportunities with fewer hurdles to convert audiences into paying customers. Think Apple Pay and Instagram. The only problem is that creating large-scale audiences is nearly impossible in 2023. Theatrical attendance is down nearly 20% compared to 2019; average viewership for individual TV series has fallen drastically over the past 20 years; and user-generated content platforms, like YouTube, have democratized the definition of programming and celebrity. The flipside of the instant gratification era, when almost everything is at our fingertips, has been the balkanization of content and audiences. The one exception is sports, and not just the National Football League (NFL). What does that mean for sports? Even more important, what does that mean for companies like Disney, which have sports betting initiatives and theme park passes to sell? My latest for Puck on streamers entering retail therapy.

I always appreciate talking with Street Fight about trends in martech and adtech! Retail Media is a 🔥 topic these days and offers a promising avenue for brands to find new customers. Lotame's analysis found Walmart, Amazon, eBay and Target as front runners. What other retailers are showing the most promise in the retail media network space? #retailmedianetwork #digitalmarketing #adtech #retailmedia #audiencetargeting

Walmart Connect is crazy. $3.4bn and growing 20-25% per year a with the ability to attribute an ad to a specific customer in both a digital and physical in-store experience. Don't forget, Vizio will be added to the equation once that deal closes too. #MediaMint #BPO #RetailMedia #WalmartConnect #Outsourcing

Want to lower your CPC by 33%? Your brand needs to be on Walmart. Thats right, Walmart had an average CPC of $0.65 in 2023, 33% lower then the average on Amazon. On top of that, Walmart hosts a average RoAS of $6.06, driving cost effective sales. Now Walmart isn't going to provide the scale of spend you see on Amazon, but it's growing rapidly. The platform is aiming to reach $6 billion in ad spend in 2025, and has seen 30-40% growth each of the past 3 years according to e-marketer. Walmart may only capture 8.2% of the retail media ad market now, but I expect to see this continue to grow exponentially. The retailer is making a big push in the e-commerce space, with focus on both search and display media through it's acquisition of Vizio. As Amazon becomes increasingly competitive, brands are looking for their next growth opportunity. Why would we look any further then America's biggest retailer? #ecommercemarketing

Sharing controversial views on building a billion-dollar retail media business My recent interview with Nicole Silberstein at Retail TouchPoints is causing a little stir. I shared some controversial perspectives on how retailers can actually build a successful retail media offering to rival Amazon. The key takeaway: If retailers want a billion-dollar ad business, they need to be prepared to offer a significant amount of digital "shelf space" to sponsored products and ads. Many argue this could harm the user experience, but I argue it doesn't have to if done right. I believe that retailers can seamlessly integrate relevant sponsored products without alienating shoppers. For example, Staples has leveraged our Sponsored Products technology to significantly increase the number of advertising opportunities for brands on their site. By ensuring relevance, they've improved site conversion rates at the same time. This shows it's possible to scale retailer media without sacrificing user experience. Read the interview (link in the comments) and get a sense for where most retailer media efforts go wrong and how retailers can learn from Google and Amazon's playbooks. #retailmedia #commercemedia #amazonadvertising

Retail isn't dead. At Creative Realities, Inc. we know the truth is, physical stores continue to hold a special place in the hearts of consumers, over and alongside digital channels. In fact, stores are currently enjoying a renaissance that highlights their enduring appeal. Retailers such as Walmart, Target, and Amazon. Ask me, Paul Jankauskas or Brian Florko how. #digitalsignage #contentmanagement #software #retail #experientialmarketing #monetization #avtweeps #creativerealties #walmart #amazon #target