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The evolving #marketing landscape, characterized by media fragmentation and privacy regulations, necessitates a shift towards audience-centric branding and performance strategies. ▶️ Watch what our President of Media Joshua Lowcock had to say on the subject, including his take on mobile gaming and leveraging household data for targeted marketing, with LoopMe's CRO Lisa Coffey at #CannesLions2024. https://lnkd.in/gDbVK5jF

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